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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - March 30, 1918, Lethbridge, Alberta PACK SKVEV lU>Jtur>i�!l t h*>� ��6U���1 � enure i int. f�f14btjr ���h�t!**f r!l!p tit rear spring*,  mjliltied with thf d�H-p. double tiered. Oil ti-mpei'd nprlngt of ll>� �:u�hlntt�, tiding l|UNlt!l�* >( li3*lp�rx pleated. Toji i'(lB�;n of doors ami Interior of body arc rovuwl with the same mutirinl. Kiutaix-* and exit In rold or rnlnly weather are made convenient by Hide curtain* that open with the doom. Orttchwork In of nxrnptlonally high standard, comparing favorably wild Hint of tiny ears built today. The enduring 17-coat finish of the body I' such iih Ih seldom found ou any but the uusi costly earn. t: Indlcattv� of thi> luxurious completeness of appointments are the polished walnut Instrument board with locker for louring requisites. Instruments including eight-day clock'and high grade speedometer, nickel-plated alid set flush, lighting and Ignition switches mounted ou hinged door under Hhroudcd dash lamp to provide convenient Inspection of connection*. A generous* sized gen-iitne walnut corrugated steering wheel with black enamel spidor Ih mounted ou n ijlcknl. finished atcorlng column. Combination tonncau and stop light; flap pockets fn doors and nickel finished robe rail and foot rest are additional conveniences Durability i* y :n u.*> fcanl>n> u th�(>. iMiM'r.��' >r> whl'h f)'.�',�ii.riUMf f-rnrltKX'r* h:iv xtmplt-f>d mx4 �!r� i ;�r Th" wh�.-�l !�� [ri'tj"" ban )�-*rtiiiti�d It l> ju�r iook �Miiijjli to \n�ki>. riosfilbln �pry ':f\y ri'iini; :al �ir*r��ftb and n>�i!itancft to vibration. TIip ' ;nad iMlancr of thin car Is rernirlJ- Th�; franx- pros^fd from �old �tcel. built wl'h d�ftp ciiann'-l and Mtlengthened with four �-ro�r inemb�r�. Tranamitalun if built in unit with motor, eliminating any possibility of misalignment. All gears and shafts are of throine nickel ttteel drop forg-Inga. heat treated nn inches wide, 30 inches lohg; -Hear*-tin ee-duurlor *lliptic,>H�lders|ung, 2>inches wide, 48 inches long. Steering Gear-Improved type; senii-rcversible; split nut and worm type fully adjustable; 17-Inch corrugated walnut wheelj nickel-plated steering column jackets. Body-Streamline with crowned fenders and mud apron. Upholstery-High grade leather, bright finish, box pleatotl. Cushions -and backs deep ami luxurious. Body interior and top edge of doors leather crowned. Instrument Board-Genuine walnut. Instruments nickel finished and mounted flush. Shroud light; oil pressure gauge; spnedomoter; eight-day clock; ammeter; lighting and ignition switches mounted on hinged door. A key locks switches. , Windshield-Heavy plate glass, slanting two-piece rain vision. Bottom ventilating, with rubber weather stripes. Top-Simplified one-man type. Tires-Touring and Roadster, 34x4; Club Roadster, 33x4. , Non-skid on rear. � Rims-Domountnbie, bolteQ-on type, straight side. Wheel Base-120 inches. Weight-3000 pounds. Motor-Eight-cylinder "V" type. L-head, high speed 5S II.P., three-point suspension. Cylinders cast four en bloc with detachable heads. Balanced connecting rods and alloy pistons. Extra large bronze back, babbitt-lined bearings. Cooling-Water circulated by centrifugal pump. Radla- ; tor is 'honeycomb type, rittert in nickel-plated special Oldsmobile-designed jacket. Four-blade fan. Lubrication-Force feed, automatic prossure Bystem, with by-pass governing pressure, indicated by oil guage. Electrical System-Three units-starter, generator and distributor. Each unit Independent. High grade storage battery is used in connection with above units, furnishing current for electric starting, lighting and warning signal. Carburetor.-Automatic compensating type. Designed for economy with maximum power range for high speed or power pulls. x * Gasoline Feed-Vacuum system, gasoline tank suspended in rear. . . , Transmission-Unit with motor, selective type; three speeds forward and one reverse. Gears and* shafts special steel, drop forged, heat treated and hardened. Shafts mounted on ball and roller bearings. Clutch-Leather faced, cone type, very large and durnbb'. Frame-Cold pressed steel, deep channel with four cross members. Price $1467, f.o.b. Lansing, Mich. Model 37 "Six" Specifications Wheel Base-112 Inche3. Weight-2400 pounds. Motor-Six-cylinder, valvo-in-head, high speed motor, with balanced crank shaft, and light reciprocating parts, developing 44 horse power. Cylinders cast en bloc. Detachable cylinder head. Three-point suspension. Crank Shaft-Heat treated high grade steel, with curved crank cheeks. Connecting Rods-Light weight, drop forged rods, with iight bearings. Cam Shaft-High grade steel, with cams integral, and three large bearings. Cooling-Water cooled by centrifugal pump. Radiator-Honeycomb, with nickel finished Jacket; special Oldsmobile design.  Lubrication-Force feed through drilled crank shaft. Pressure gauge on instrument board. Electric System-Starting, lighting and ignition-separate?  units. Storage Battery-Six-volt type, tinder front seat. Carburetor-Automatic compensating type. Gasoline System-Vacuum feed type. Transmission-Unit with motor, selective type, center control; three speeds forward and reverse. Clutch-Leather faced cone type. Frame-Cold pressed steel, channel section 7 inches. 1 Front Axle-I-Beam, with taper roller bearings. Rear Axle-Spiral bevel type, full floating, with pinion and differential demountable. Pressed steel housing, with cover on rear. Brakes-Service brakes, external contracting. Emergency brakes. Internal expanding. Adjustable by thumb nut. Wheel*-Selected hickory, natural wood finish. Springs-Front, seml-elliptlc. 2 inches .wide. 36 inches long. Rear, semi-elliptic, underiilung, 2Vi inches wide, 54 inches long. Steering Gear-Steering column nickel finished, bolted to dash. Walnut wheel, 17 inches in diameter. Body-Torpedo type; long, unbroken sweep of lines from radiator to tail lamp. Fenders-Crowned type, affording maximum stiffness. Upholstery-Box pleated upholstery of finest quality long grain,' bright finish black leather. Instrument Beard-Walnut, with Instruments mounted flush-pressure oil gauge, speedometer, and eight-day clock.'Lighting and Ignition switches mounted on hinged door In dash. Switches can be locked. Alt instruments nickel finished.. Windshield-Heavy\ plate glass, inclined, two-piece, rain-vision. . ' � , ., Top-Best grade water-proof material;'one-man type. Tirea^-Straight aide, 32x4; non-skid on rear wheels. Rims-Demountable, bolted-on type, straight side. Tire Rack-In rear of car, full-rim type. Finish-Best coachwork standard. Finishing coats applied by brush and rubbed down by hand. Colors-Touring car, finished In blue, A.. Roadster-finish-' ed In carmine. Price $1185, f.o.6. Lansing, Mich.' Reliability of Performance, Endurance and Proven Economy The powerful, flexible Oldsmobile six-cylindor motor brings now confidence and' pleasure to driving. The superior flexibility of the motor relieves the necessity of frequent gear-shifting, and reduces drlvo-strain to the minimum. .-..'., ��� excellence of such points as these, made possible by the twenty years' practtcnl experience of Oldsmobile engineers, that explains tho-unusualiy low operating and maintenance, expense of ths notable now Oldsmobile Model 37. ; In every detail of'design and equipment the same Oldsmobile full measure ot value is evidenced. , Starting, lighting, and ignition system is the separate unit type. Storage battery Is six volts and is located under front seat,' AH electrical connections are mounted- on a hinged door in tho dash, immediately under, the daBh light, making every connection oaslly and \quickly accessible tor testing or adjustment-a marked convenience. The gasoline feed � system is ot th's Stewart Vacuum type, from tank suspended at the roar of-frame, with level gauge on tank, : \ . Transmission is in unit with the motor, of the selective type, center control, three speeds forward and reverse. Gears are of highest nickel steel. Transmission shaft is mounted on ball and roller bearings Brakes are large and ot ample surfneo to provide the widest margin of safety. Easy adjustment' through a quickly accessible thumb nut is an added convenience. We are Agents 'for. Comfort-that sense of ease and restful relaxation while riding-la a fundamental basis ot motoring pleasure a/id" owner satisfaction. This Model 37 Oidsmobile is notably a most comfortable car. It has a spacious roominess of tonneau, and' a more than customary leg-room under the dash, which afford freedom from tired or cramped v muscles. * With this roominess and the cradling' of the chassis ou broad, 54-ihch long rear springs, Oldsmobile upholstery provides the final touch to^ true riding comfort. The cushions are built-up on deep coil, very resilient springs,; and are shaped to give full natural support for the body. The forethought of Oldsmobile design' ors for the convenience of owners and guests,Is shown in both details of design, and completeness of appointments. Doors nre full 21 Inches wide, opening forward, with flap pockets of leather to match the upholstery. Entrance and exit in cold or rainy w'eather is made,side curtains that open' with the doors on detachable supports. Side curtains are tho Collins-type, quickly attachable and detachable. Touring models are equipped witli combination tonneau and step light, In the forward, compartment, the long established Oldsmobile custom of providing a genuine walnut dash sets a note' of richness that is characteristic of the finish of the car throughout. Tho instruments, finished in nickel and mounted flush, include pressure oil gauge, spend-�� ometer, and eight-day clock. These are illuminated by a shrouded . dash � light. Steering wheel is also ot solid walnut, corrugated, of generous'size, with black Comfort, Convenience and Justifiable Pride of Possession enamel spider and nickel'finished steering column. 1 All upholstery is of finest quality, long grain, bright finished leather, box pleated without', buttons. Top edges of the doors and body are covered with leather of the same quality as the upholstery. The top ' is ot best grade, triple fabric, water-proof material; one-man type, fastened rigidly to top of windshield, with flap to keep out rain;, front and rear bows and.the bottom of the rear are finishedV with . bright metal coach moulding. The windshield is of heavy plate glass, tilted, two-piece, rain-vision, and ventilating, with rubber weathfer strips. Permanent beauty ot finish is assured through the employment of unusual skill and care 'in the many painting operations, . all finishing coats being applied by brush and rubbed down by hand. The touring , car Is a rich, deep blue, and the roadster ' is � a beautiful carmine. The wheels are of selected hickory stock, finished In natural wood and evidence beyond question their superior materials and stability. The head-on view of the car is as distinctive as the side. The high, narrow tioneycomb radiator; set in its heavy nickel finished jacket! displays gracefully con-Verging hood lines of a pleasing .oval contour, whose attractiveness'is heightened by crowned type fenders. ." I � The roadster body is ot unusually pleasing and; practical design. The seat is wide and there is generous room for two An auxiliary seat unfolds from the rear deck and accommodates two additional -passengers-a very useful arrangement of great value to business und professional men. Ample room remains for carrying luggage.' V  I. OPP. THE HERALD "Ekide" K.vlr. Batteries Magnetos 322 6th ST. S., LETHBRIDGE, ALTA. Tires All Kinds of Bittery Magneto ries PHONE 487 Automobile and Auto' Electrical Repairs if}*. . 151V ;