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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - March 27, 1974, Lethbridge, Alberta March LETHMIDOE HERALD-41 Sigh of relief heard in U.S. By BRUCE LEVETT WASHINGTON (CP) A collective sigh of relief, accompanied by an increasing roar of automobile engines, is being heard across the United States. Despite official warnings that the energy problem will remain for "many years, it likely will be difficult to convince the average American that it isn't back to business as usual. Tempting him toward this philosophy are a number of re- cent developments. President Nixon has res- cinded his call for voluntary Sunday closing of gas stations and the long lines of cars in front of the pumps have dwindled. Experts warn, however, that this is more a consequence of conservation and redistribution than of an over-all increase in supply. The national speed -limit remains at 55 miles an hour but state police report that more and more drivers are ignoring it. The announcement by major Arab oil producers that they will again turn on the tap for the U.S., observers feel, has had more of an impact than warnings that it will be months before the flow of Arab oil reaches its former peak. Soothing, also, is the fact that the Alaskan oil pipeline finally is under construction. Less appreciated is the warning that it will be years before that oil begins to flow south current demands increase as in the Alaskan oil wiU be swallowed up by the in- creased demand. Observers who saw the oil crisis coming and whose warnings went largely unheeded continue to argue that conservation of current supplies and a relentless hunt for alternate sources of energy are as urgent today as ever. Some experts feel the pubjic may be foolishly expecting immediate relief from such measures as the announced program for the development of offshore resources, oil shale research and a partial return to coal. This, they point out, is at least a five-year program. There is no assurance that whatever extra energy is pro- duced that it will do more than just keep up with increased demand. Project Independence, Nixon's campaign to make the U.S self-sufficient in energy, is largely recognized by the public as a move to ensure that the crisis does not occur again. Possibly less appreciated is the fact that, even if successful, the project has a target date of 1980. That is still some years away. Meanwhile, the energy shortage may still hang around. Casting that problem aside, there are reports that some highway commissioners are calling for a return to higher speed limits as a "safety -measure." HOW TO SUCCEED BY BEING DIFFERENT! Does your husband fit Ihe book description of an up-und- Does he put in overtime, take work home, and stick to his desk? Is he fashion- able? Does he think projects through and jump at nev> re- sponsibilities? Well. then, brjce yourself. Perhaps he is'on the way not up! April Reader's Digest shows you 5 nut i-un failure into success in almost anything you by not follow- ing the traditional rules. Learn how to BE DIFFERENT-AND andfeaturesintheApril Reader's Digest. At your newsstand today! In safety? Tom Jones, a cat owned by Lindsay Kesten berg of the Montreal suburb of Westmount enjoys her sup- per safe from the appetite of Samantha, an Alsatian with an insatiable appetite for catfood. Fleet Street faces another money crisis LONDON (Reuter) Fleet Street, centre of the British newspaper industry, is facing its most serious financial crisis for many years largely because of the soaring price of newsprint. Crises in Fleet Street are not new. Since the Second World War several newspapers have been forced to close and four major investigations have disclosed serious, defects in the structure, manning and man- agement of the industry. Another investigation now is being urgently considered by Prime Minister Harold Wilson. The latest crisis appears to be the most serious. Despite combined sales of nearly 37 million copies, almost all of the country's eight national dailies and seven Sunday newspapers are suffering heavy losses. Combined January-March losses may amount to about million Experts suggest that only the mass-circulation Daily Mirror and The Financial Times may be breaking even at the moment. COST BURDEN RISES The crisis has several contributory causes, including falling advertising revenue and unsolved labor problems but the leading factor is the huge rise in newsprint prices. By the end of 1973 the news- print costs rose to a ton from about a year earlier. radically transforming the economics of the industry. The crisis was brought sharply home last week when Beaverbrook Newspapers, the once enormously successful group founded by the late Canadian-born Lord Beaverbrook. decided to terminate its Scottish operations. The Beaverbrook decision may mean closure of three Scottish newspapers and the dismissal of about 1.800 Scottish employees. COLLAPSE POSSIBLE But Beaverbrook .Newspapers said if it did not make reductions of this scale, the entire collapse within six months. Earlier, the Beaverbrook group, which publishes the mass-circulation Daily Express, announced heavy quarter-year losses and warned of worse to come. The group's managing director, Jocelyn Stevens, predicted a rise in the company's newsprint bill this year of almost million. He blames most of the in- dustry's faults on the newsprint crisis. Only a few months ago, most national newspapers were making large profits because of an unprecedented boom in advertising revenue. But a newsprint shortage forced them to turn away lucr- ative advertisements. Then advertising itself declined because of the deteriorating economic situation in Britain. With profits turned into losses overnight, newspapers struggling to hold down costs clashed with Fleet Street's 2.000 journalists over pay demands. The National Union of nalists was shocked to discover that members were being denied pay increases even well within the statutory limits ordered by the former Conservative government. Last month, The Daily Mirror lost millions of copies through union disputes. The Conservative supporting Daily Telegraph was hit by a 24-hour journalists' strike at the height of the general election campaign last month. To deal with their financial problems, newspapers have been trying to reduce newsprint use. More fundamental moneysaving measures also may become necessary, including long- term efforts to reduce over- manning of plants and improve efficiency, particularly in the field of printing tecnhiques. Newspaper prices also are likely to rise sharply. Rolling in spring Witn the arrival of spring, Shawn MacKinnon of Brantford, Ont, decides to have some fun with an inner tube at a nearby park. Sears 10 Save 11 Let it rain! Canadian Mist Weathersheen pant coats are smartly styled water repellant fabrics. Great buy! 3 days only Rain or shine, you'll shine in a stylish all-weather pant coat What a selection' Single and double breasted, belted or un- belted styles. With contrasting stitch detail. All expertly tailored and crisply fashioned from the finest water repellant fabrics. We ve shown only three. But there are lots more in a wide range of styles and colors including tabac. sugar, navy. ale. red. lilac, yellow and It. blue. All are fully lined and made in Canada Sizes 8 to 20. Come nght away and pick your pant coat to span the seasons. You II love the savings, too' and in Reg. 2Q98 thisisSears best value Available from roas.13o const rn Canada Ihroucfh 1his vry Spec i is smceresi effort Simpsons-Sears al Simpsons-Sears you gel !he finest guarantee satisfaction or money refunded and free delivery Simpsons-Sears Ltd. Store Hours: Open Daffy am. to p.m. Thursday and Friday a.m. to p.m. Centre Village Man. Telephone 328-9231 ;