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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - March 26, 1921, Lethbridge, Alberta SATUUHY, MAKUI 'M, Uil'HL'UJDCJ'E DAILY HERALD PAGE N1NI anaaian 1921 is.the Jubilee of Stanfield's Unshrihkable Underwear., It is a far cry to the magnificent mills at pf modern equipment and the tiny building in Prince Edward Island where the late Mr. C E. the evolution of an ideal in 1856. The late Mr. C. E. Stanfield trade in his England, then as now a center of the woollen industry. pride he took in' ambition. He wanted to start out for much talked Country and he decided to come to the new world across JX his first miu P.E'.'L, in! 1856. So successfuHvfs wider field was sought and' he chose Truro, Ndva Sbotia, locating moving from the original mill to a larger __u fjlf> hank of the Salmon River, rhp site of 11 one, and finally yin constructing a! the bank jof the Salmon River, the site of Stanfield's Limitedyand beginning the present Stanfield mills. In 1896, the late WlkjJ. E. Stanfield decidedlto retire out the growing business to his two John and Frank, who are now a corporate company. Stanfield and synonympi Ai---.--.N- He taught the business to a nephew, Stanfields are carrying out the best of thevpld British traditions of generation following another in the same line of knowledge and on thxe old foundations, broatiehing and strengthening, making the family name synonymous with all that in the trade. r L.V.... r. of Stanfield possible. These two the shrink out of wool before the garments were giving Stanfield's Unshrinkable Undenv'ear to the world andNmaking it the outstanding feature of the Stanfield products., I I V Stanfield's Unshrinkable Underwear was manufactured first for who work fishermen, trainmen. As towns developed into cities and the cities into worlds within themselves, Stanfields! began to make finer underwear, in weights suited to men who worked indoors and were not so much exposed to the rigors, Then came the aclditipn of silk-and-wool and extra fine woollen underwear for women is a family affair both si Stanfields have steadily original idea behind the and to make underwear ofxa quality________ by the majority of the Canadian people, with quality kept and prices kept consistent with, quality. It is this unswerving adherence to an ideal of quality that has built up a market for Stanfield's Unshrinkable Underwear that more than equals the supply, and has given a reputation to the name "Stanfield" that is an asset which cannot be valued in mere dollars and cents. The Jubilee of Stanfield's Limited crowns with success the achievement of a Canadian institution which occupies its present proud position because of a rigid adherence to the fundamentals of sound business -making an essential article, making it better and keeping the price right c_ FFFFF FFFFFT FFFFFFF Modern Dayfekt Mill Truro, If. j. where STANFIELD'S IMffiWEM ;