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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - March 24, 1971, Lethbridge, Alberta 32 - THE LETHBRIDGE HERALD - WteJnwdoy, March 24,1971 Renewed spirit exists among Canada's National Film Board By CAROL PASCOE MONTREAL (CP) - One year ago Canada's National Film board was at perhaps the lowest ebb of its 31-year history. The creative staff, its confidence eroded, felt its future and its art threatened by a government-imposed austerity budget. Morale took a nosedive and the cohesiveness which characterized earlier board efforts was on the verge of crumbling. Today, however, there is renewed spirit in the board's Montreal office, largely due to two new leaders whose presence seems to have the exhilarating effect of a salt-sea breeze. By their own admission, Commissioner Sydney New-nun and Assistant Commis-sioner Andre Lamy are thrilled to be at the NFB. Both arrived last August, Mr. Newman from an advisory job with the Canadian Radio-Television Commission and Mr. Lamy from what bis colleague calls the "jungle of the private world"-an executive position with Onyx Films Inc. Outwardly, they are a study in contrasts. Mr. Newman, 53, his propensity for plaid suits and bow ties evident in a series of photographs taken throughout the years, is direct and outspoken. Mr. Lamy, 38, is less flamboyant, his quiet observations warmed by an easy smile and a twinkle in the eye. EXCHANED VIEWS Before accepting the jobs, a primary concern for each was what it would be like to work with the other. Mr. Newman is in charge of long-range planning and government liaison.. Mr. Lamy has responsibility for day-to-day operation of the film board. "We talked for four or five hours one day," Mr. Newman recalled in an interview in bis office. "We knew each other's background by then, but it was a question of whether we were sympathetic to the same things. "We had to find out if we had (he same attitude toward creative people, did we like them in die same way, and would we be too punitive or harsh on their sins. "It turned out to be a pretty good shotgun wedding." Both are still in the discovery stage of their jobs, although Mr. Newman worked for the NFB as an executive producer from l&l to 1952. Their first three months were taken up with viewing 240 films, six or seven each day. It was more than an endurance test, said Mr. Lamy. They were also looking for quality and cost. It is Mr. Lamy's job to keep an eye on NFB purse strings, and as Mr. Newman said: "He is so profit and efficiency conscious' that he brings a needed note to the board." Commented Mr. Lam y: "Private industry is concerned with profit. In government, it is called revenue or, social profit." With a Gallic shrug he added: "It's all the same thing." One priority is to make films with more mass appeal -what Mr. Newman calls "bread-and-butter stuff." But what if this doesn't sit too well with film-makers who are aiming for sophisticated, discerning audiences? "If necessary," sadd Mr. Newman, "we'll hit them over the head. Critical success (the NFB wins some 75 awards annually in international festivals) very often doesn't have much to do with popular sue- Mr. Lamy's approach is more subtle. "We set guidelines for the film-makers. Creative people can be very flexible, but they're not flexible if you're stupid with them. "We must bridge the gap between distribution and production. Why, people here used to make three-hour films without any possibility of ever marketing them." PLAN MORE EXPOSURE There'll be no more of that around the NFB. Distribution methods are being closely examined and techniques of giving films more public exposure are being explored. As a former head of drama for CBC (1954-58) and BBC (196348), Mr. Newman is probably more television-than film-oriented, so it's natural he would look first to the electronic media. At the moment, relatively few of the 200 fOres produced annually by the film board ever appear on English-language television. But at Radio-Canada, the CBC's French network, NFB films are used effectively and often. The difference is easily explained, said Mr. Lamy. Because both Radio-Canada and the board are Montreal-based, they are "Eke a family." Staffers frequent the same haunts, attend the same parties. Meanwhile, the CBC in Ottawa and Toronto is busy fighting off the overpowering influence of U.S. programming. But Mr. Newman promised a "revolutionary" announcement soon concerning television exposure, and it seems likely that Canadians will be seeing many more NFB films with a more "gutsy, grassroots feel" to them. The country has to what's being done with the board's $11 million budget, insisted Mr. Newman. PUT VIEWS ON TAPE The board gets "free heat, light and buildings," makes about $3 million a year from film sales and distribution and Fire fighters may need degree OTTAWA (CP) - Future firemen may need a college degree to keep pace with fire-fighting techniques, says Capt. John Sir-ett of the city's No. 2 station. And, contrary to what the public may think of firemen, most 6hifts are so busy with calls, routine or education that the men sit down only once-for lunch. The shift begins, traditionally, with cleaning the trucks. Cleaning and polishing carries on throughout the day and is important to efficiency and maintaining group morale. Inspection of vehicles and equipment takes place several times a day, as well as frequent drills and exercises. Two hours of each shift are devoted to classroom instruction. Firemen must constantly improve knowledge of fire-fighting methods, says Capt. Sirett. "Every time science invents a new type of plastic or gas, we have to develop a way of dealing with it, should it be inflammable." Some of his staff are taking university courses in hydraulics and building construction, subjects crucial to fire-fighting. METHODS CHANGING gather in the briefing room to After each fire the men re-fight the blaze, point out mistakes and discuss ways they could have improved performance. Fire-fighting methods change constantly as equipment and knowledge become more sophisticated, says Capt. Sirett, and admission requirements for firemen, especially educational requirements, have gone up rapidly in the last few years." "The day is fast approaching wh:n a man will have to have a college degree to join the force." There is also a growing problem of educating the public. High-rise apartments present a new challenge. "A person is safer in his apartment during a fire in the building than he is climbing down a fire ladder, but it's hard to convince the public of that," says Capt. Sirett. "We spend most of our time at apartment fires telling people to stay in their suites." New high-rise buildings are virtually fireproof, he says, and residents stand a greater chance of getting hurt through panic than from flames. Firemen are more than willing to take time to show the public around, but they don't find much interest. Capt. Sirett says it's "incredible that the public is not more interested in where its tax money is going." Head lice outbreak checked GRANDE CACHE (CP) -Dr. Helmut Kohlhepp, medical health officer, said today an outbreak of head lice which infected much of the population in this northwestern Alberta community earlier this month now is under control. Health personnel treated or examined most of the town's 3,000 population during the outbreak. The source of the lice was not known, Dr. Kohlhepp said. Treatment involved the of a medicated shampoo. use AN INCREASE EDMONTON (CP) - The sheep and lamb population of Alberta at Dec. 1, 1970, was estimated at 195,000 head, an increase of 23 per cent from the same date in 1969, the provincial agriculture department ays. does another $3 million busi-nese in films commissioned by various government agencies. One film board-inspired project has such exciting implications for the future that it "humbles" Mr. Newman. Called Challenge for Change, the idea is about two years old and was described by the commissioner as "argument without confrontation." The theory is simple. Take half-inch video tape-the cheapest, smallest tape available-find a group of people and let' them make a fura about what is bothering them. It could be local government, poverty, sex education, conservation or just about any* thing people like to talk about. For example, several Quebec City hippies were asked to record their views on religion and God. The result- ing film was shown to seminary students who in turn made a film of their reactions to (he hippies' ideas. TV seminary film was then played back to the young dropouts. The idea has application to cable television companies, of which there are more than 300 in Canada. The NFB hopes to "sow the seeds" of Challenge for Change-to convince cable firms to try making the films themselves. SAVING YOU MISSES' TWO PIECE PANT SUITS Fashionable Fortrtl. Tramp rib knit. Flare-leg pants. Vest features two front skirt pockets with flaps. Button front with self-belt. Navy and Lilac. Sizes 10-18 MISSES' PERMA-PRESS BLOUSES �xtra full lens sImvm and three button cuffs. White, Lilac, Main. Sim 12-11. -4t\t REO. 5.91 SMART PRINT TOPPERS 636 REG. $7.95 100% acatata pint lop In aMortat Srinti. Aqua, Navy, Lilac, Oranga. Izm 11-K.-4i3i FLARE PANTS REG. 8 $8.98 # Maahina-wathabla Fortrat. Attraa-' llva rib knit. Lilac, Navy. Orango, Turquelaa. Shot 10-20.-76N PANT COATS MO. lA*36 $I7.W l"T Popular Irldaacant look. Watar-ropoirant. Navy, WMta, Rad. Slna SPECIAL! MISSES' CARDIGANS 58 REG. $6.98 5 (Net lllus.) Raglan long-tlaavad 100% acrylic. Whlta, Navy, Aqua. S-M-L. -776* WIN A TRIP FOR TWO TO TORONTO VIA AIR CANADA Draw to b� mad* April 3, 1971 NAME.................... ADDRESS................. MISSES' BRIEFS SAVE 50% REG.97c EA. m *^Mm SALE 2197' Non-ding Antron. Elastic waist and logs. At* sorted colors and white. S-M-L.-um LADIES' BRA SAVE 50% REG. $1.00 SALE 50* BandoaiMtyle with Ueo quilted cup*. White, Pink, Blue. 32-36 A, 32-38 B, 34-38 C. -mi SAVE 50 SALE 2 i 99* Plain knit. Nude heel. Runguird tot. Beige, Taupe, Spico. &M-L-XL. -mm CENTRE VILLAGE MALL Phone 327-4240 ;