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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - March 24, 1971, Lethbridge, Alberta 34 - THE lETHBRIDGE HERALD - Wednesday, March 24, 1971 Merchant says hve^re pricing ourselves out of business' Revolt fermenting in famous French wine region over price cuts BORDEAUX, France (AP) - A revolt fermenting in this famous wine region promises to cut priice tags inflated last year. The Medoc sector, 50 by 30 miles, is one of several "name" areas in tJie region. A visit there shows the trend. At top-category Chateau Margaux, owner Pierre Gines-tet confesses: "We were pricing ourselves right out of the marlcet. Prices cannot be allowed to outrun the level of general living costs." G i n e s t e t exports three-fourths of his wine. Uke all fine Bordeaux vintages, it is "laid down" for aging. A Chateau Margaux 1961 recently sold for $35 a bottle at a London auction. The 1970 crop is considered better than 1969, which was good. But the 1970 volume is far liigher than in 1969. The season's first price-breaker was the Baron Philippe de Rothschild, whose Chateau Mouton-Rothschild lies a stone's throw from rival Chateau Rothsohild-Lafite, owned by his first cousins, the banking RothsehUds. Baron Philippe placed the opening lot on the block at half last year's price. While that price might come up a bit during the season, the baron was aware that for the 1969 crop, which was in short supply, certain big chateaux played a waiting game to see who could get the highest price. The top' figure of $13,500 per tonneau, of 268 gallons, worked out to $11.25 per bottle. By the time it reached a North American restaurant it could be $30 to $40. At Mouton-Rothschild, finance manager Rafael Heras explained the pricing structure. "Certain restaurants dropped us from their list in protest," he said. "It wouldn't do to have vintage wines disappear from public interest because of the price." Heras hopes the middlemen will share this year's reduc- tion with consumers. But sometimes, says Jean Theil, owner of the small Chateau P 0 u j e a u X, the middleman makes more than the producer. "I offered my 1966 Moulis-en-Medoc to a New York importer at nine francs ($1.62) a bottle," he says. "The shelf price in New York would have been $3.85. But he wanted to pay only $1.30, for the same shelf price. Something's wrong when he makes more than I do." In thfl long run, supply and demand seem to work against the consumer's purse. Worldwide consumption of quality wines should increase 25 per cent between 1965 and 1975, says the French government. Back from Pakistan BELLEVUE (CNP Bureau)- Frank Plowman has returned to his home in Bellevue after having spent the past three months working for Becker Manufacturing in'Pakistan. Mr. Plowman was working on a training program with one of Beckers Drilling rigs working on a dam site in Pakistan. SAFEWAY LOOK FOR SUPER SAVERS With Sofeway Discount Prices Yw Sove on Every ShoHNM) Trip! Fine Sugar Alberfa Granulated Paper Bag lbs. .19 Ice Cream Snow Star Vanilla,. chocolate. Strawberry, Neapolitan NEW AT SAFEWAY One Gal. Plastic Pail..... Mix or Match TOWN HOUSE Prune Plums Canada Choice, Mixed Vegs., Peas & Carrots 14-fl. oz. tin for TEA and COFFEE FEATURES Ground Coffee Edwards, Regular or Fine, Vacuum Packed, 95 c lO-oz. net wt. jar |.69 5& DAVID'S ...... 1-lb. tin Instant Coffee Tea Bags Casino Blacl< .................. TOO bag pkg. Fresh Baked For YOV! Skylork Milk Loaf Fresh white or brown ...... 20-oz. loaf 495^ Hamburger Buns p., . 29" layer Cakes "vLr""" 33c Yeast Donuts CTiV 55c Fresh Buns "Jl^^rrst^ri33c Butterhorns Z:Tr~.... 33c SPECIALLY FOR EASTER Easter Twins �eg.n, 1.09 Easter Nest r.,-. - 43' Folding Basket1.99 Easter Parade 43c 39c Bunny Banks mm, Eo�er...............