Lethbridge Herald, The (Newspaper) - March 17, 1917, Lethbridge, Alberta
SATimDAY, MAKCH.17, 1917, THE ummnin'fiF, DAILY IIKRAU g'ai MI ,u CHALJ1ER3 FACTORY, mersis a Success drives to business in a Chalmers. For, Chalmers is a symbol of success that attracts successful men., 7, Chalmers is a a an'INSTITU- JTIpN. The world thii institution. i; All -Me'ri mounting .Chalmers" succis'ss the living'; pro'duct. of .'.an ideal.v' They :kno the "man the the .integrity, e'sty; AtyD the men, as among 'owners of cars, Chalmers-is a Where employers of labor study "Wel- are" plans, Chalmers methods are adopt- ed. Factories are built in every like the ;Chalrriers factory. Wherever efficiency is the is the example familiar to all. In sales conven- tions, men are inspired by the sound business philosophy of Chalmers. The Chalmers success is broader than motordom. It stands a beacon among the world's great industries. is to be expected that business men should drive cars from the Chalmers institution. Courage. attracts. -The pursuit of the Ideal-is of men. Other men with ideals, 'men of -action, names to conjure with motbr'in- dustry joined jvith Chaliiiiers in carrying on his work. sayiof'a man, "He is a Chalmers for "man. to Chalmers..keen to prpduce-.itHc .ideal car. The. Chalmers ideal surroundings that' brsed a healthyL-ambition to excel, The in what was then the sun- lit prairies of Michigan, monster plant, v.'ith floor 'space.a million feet. Around it was built a-city peppletl by master car builders and or more. Ever growing, ever this giant try'rose, a'pattern for all industries, a landmark in motordom. The very bricks are alive with the.'ppw'ef impulse of the Chalmers ideal. Far "afield this "force is felt. In every city local success-joins .hands with Chalmers Big riieh in every territory represent Chalmers. Men with the good sense.to serve well their customers, are linked to the Chalmers orgarii- zationJ1 The Chalmers spirit of service to .the public reaches out NOW, CHALMERS -CREATES FA'CTORY CANADIAN, The institution bridges tFie boundary. The Canadian is in'ade in' ada. .Chalmers 5h-Gariada served by a Canadian are The Canadian _factory, in 'the Chalmers mold. It with the Chalmers in. in Detroit- one. one ideal. There lives in both the high purpose 'that conceived, created and maintains the Chalmers organization. In Canada the custom grows to speak with pride of "my Chalmers." Here, as throughout the Chalmers stands a name to be envied. Not 'only among motor- ists, not only among business leaders, but in the entire field of industrial activity, jsr Chalmers is a car, a man, an institution. 6-30 a-passciiger 6-307- Cabriolci >-f. Sedan. 1775. 2555. MQTQR COMPANY 'OF ;O'N D..S; Williamson Co. Letlibridge, Alta. 320, 9tli Street S. Phone 1546 T-..