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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - March 16, 1972, Lethbridge, Alberta 20 THE CHINOOK The lelKWidge Herald, Thursday, Marsh 14, 1972 ______ Warner Milk River Bow stand VauxhaU Raymond Magratfi Cardstor) ITie Lcthbridge Herald, with a trading area population of 125.- 000, today is unveiling a twice- monthly tabloid edition lo serve readers and advertisers at max- imum efficiency. The Chinook will be published 24 times a year as a supplement to the regular newspaper. The key to the edition is the coverage and exposure given to rural and district southern Al- berta and southeastern British Columbia. The basic circulation of the tabloid will be more Ilian each issue, as part of the regular Herald. Total circulation of The Chi- nook will be including spe- cial distribution. Features of the tabloid in- clude: and district news and articles of particular interest fo all town and rural residents in the coverage area; stories highlighting southern Alberta and southeast- ern B.C. towns; a n d business outlook stories of concern to ru- ral southern Alberta and south- eastern B.C. centres; from the active business communities >i the areas served. The Herald's advertising and editorial teams will be visiting the regions in the coverage area on a regular basis, as well and continuing to cover the spot news items and regular advertising customers. The Chinook will not supplant The Herald's regular district page news items. It is designed to give a broad coverage of hap- penings of interest to all areas, with in-depth stories and pictures southern Alberta and south- eastern B.C. The stories will range from light, human interest features about people and places to no- tices, announcements, reports. The meat packing industry on the abbatoir level will be dealt with from Fort Macleod and Vauxhall to Taber and Bow Is- land. Special training programs in Del Bonita will be featured. The Crowsnest Pass will be featured, with stories about peo- ple, recreational events and in- dustry. Pincher Creek and its huge livestock and farming regions peculiar only to itself will fill pages. Cardston, with innovations in various segments of the cattle in- dustry and close proximity to Canada's largest Indian reserve, will get close coverage from The Chinook. North into the dryland farm- ing regions of Barons, Champion, Claresholm and Nanton, The Chi- nook will delve into hundreds of untouched news items. The irrigation belt in southern Alberta, with a huge variety of agricultural production and pro- cessing, will be prevailed upon for many stories. The large farming enterprises in the Foremost, Ktizkom, Warner, Milk River and CouKs regions will he stressed with all other areas. Information from other parts of Canada, if considered of in- terest to the readers, will be in- cluded. A farm column, an outdoors column and regular slories from the world of rodeo, the work of agricultural research scientists and everyday people will be fea- tured. Agribusiness, big and small, industry, simple and complex and people, all kinds and shapes, will be included. Pictures and slories, as the saying goes, from soup to nuts, will give the readers added in- terest in their local situation and in the happenings of southern Al- berta. Editorially, The Chinook will provide for its rural readers something which has been miss- ing in southern Alberta a com- plete coverage. Bill Andreachuk, assistant ad- vertising manager for The Her- ald, suggested The Chinook will give added depth to local pub- lications and give the readers a wider font of information. He said it will be Uie first time advertisers have had an opportunity to participate in mass circulation in a publication aimed at not only the rural and district people but the total trad- ing area in southern Alberta and southeastern B.C. Any person needing advertis- ing or editorial assistance can telephone The Herald at 328-4411. next ;