Lethbridge Herald, The (Newspaper) - March 14, 1974, Lethbridge, Alberta
Thursday, March 14, 1974 THE LETHBRIDQE HERALD 23 10 percent increases seen Shortages affect spring fashion prices By JEAN SHARP The Canadian Press Prices and shortages seem to figure as largely in fashion news for spring as color and line. Almost every fashion expert consulted in a Cross-Canada Survey by The Canadian Press commented on price rises already in effect or to come. In St. John's, Nfld., a buyer said prices have gone up or on major items, such as dresses. She said because synthetic fabrics are based on petrochemicals, prices may go up again as a result of rising oil prices. A Vancouver department store spokesman said the price increase on ready to wear has been about 10 per cent in the last year. The price of natural fibre fabrics has gone up 10 to 40 per cent He said "real fabrics" are out for spring because of high prices for wool, cotton and linen He predicted a cotton shortage this year because of problems in Mississippi A merchandise manager in Regina said prices go up with every shipment. He was concerned that a threatened strike of clothing workers in Montreal would add to the rise. STYLES NATURAL Whatever they cost, women's fashions for spring are taking on a soft, natural look Dresses and soft suits are reappearing. A fashion co- ordinator in Winnipeg says a shirt look will be strong in dresses and suits. Suits will be shirt-like jackets over pleated or A-line skirts. Denim is probably the biggest single fabric everywhere but it is not always what it seems. An Edmonton buyer said it can easily be imitated, especially in easy-care polyester. A Winnipeg co-ordinator said denim-look fabrics such as chambray or brushed cotton are often substituted. But whatever it is, it is being used in everything from children's wear to dress clothes for women. Another element is quality. A Toronto boutique owner said women are buying a few elegant items, rather than a number of lesser articles. He also commented on the return of the dress, with easy- fitted, natural waists and full skirts. Ivory and whites, blues and greens are the most important colors, in soft shades, said an Ottawa expert. COATS COMFORTABLE A Montreal spokesman said coats are following the general trend, in comfortable, belted, soft trench-coat styles. She said the trend to elegance will extend to evening dresses with bare shoulders and back. Pants will still be fashionable, with loose, straight legs and high waists. They will be worn with light, T-shirt tops and cardigans. Shoes, to go with the softer look, will have lighter platforms, higher heels. A Vancouver buyer said the platforms are no thicker than half an inch. A Halifax department store spokesman said the hat business has been booming for two seasons, and the large profile brim is popular this season. She said she expects business to continue to be good. Golden Mile Open Monday through p.m. Cash prizes will be Friday 10 a.m. to 5 p.m. played for. Saturday from 1 to 5 p.m. Next week: Noteworthy: Monday: Keep fit 10 a.m. 1974 memberships are now Tuesday: Singing 10 a.m. available at the Centre. Dancing 2 p.m. Persons planning to go on the Wednesday: Pot luck 1 p.m. Disneyland tour are reminded Presentation of all trophies. fares must be paid by March Thursday: Crib tournament 22 Soft and natural Cross-Canada survey shows fashions this season tend to be easy-fitted and soft. SUPER SAVINGS EVERPAY AT THRIFTWAY w SUPER SAVINGS EVCKTUAT AI inmnwAT aurcn eo oc V C THRIFTWAY DRUGS SUPER SAVERS 24-OZ. LIQUID FOR DISHES Two for Special! Only 10's CONTAC-C COLD CAPSULES. FLINTSTONES CMUm'iVilmiin With Iron. 100's 100's ONE-A-DAY MULTIPLE VITAMINS 239 65's ALKA2 ANTACID TABS Rath. Tissue 73 2 Twin Packs (4 Claire) Herbal Essaace SHAMPOO 49 16 oz. wlH InfewivV 3 types. 7oz. 17 GILLETTE TRACII RAZOR 499 Each MEDI-CITRON A "BUCKLEY" PRODUCT 119 12 Adult Doses. PARAMETTES Chflwable Vitamin Tabs. 299 100's Rubber Gloves 66< Small, Medium or Large....... 'BEST BUY' BULBS 40.60 or 100 Watt 2 Bulbs One Kind. 49' IDA FACIAL TISSUE 200-2-Ply White 2 Boxes For........ 73 Qairal Heraal Essaaca CREME RINSE New 16 oz Size 49 ROLL-ON Lotion Deodorant 2.50Z. 23 100ml CLOSE-UP TOOTHPASTE 79 ANTIPHLOGISTIC A535 RUB 09 2oz. PARAMETTES VITAMIN TABLETS 349 125's COOL-RAY POLAROID SUNGLASSES 20% OFF THIS WEEK IDALARM CLOCK !49 Keywound F.D.S. reaMaiae nfpjNN UePlOnWi. 149 3oz MISS CLAIROL CreaNFanMlaHairCalar. 433 16 OZ. ANSODENT DENTURE CLEANER ARRID EXTRA DRY Anti-prespirant Deodorant 9oz........... 33 FLINTSTONES Children's Vitamins 299 100's ONE-A-DAY MULTIPLE VITAMINS 299 With Iron 100's DI-GEL 12oz. and 6 Free Di-gel Tabs....... 19 BRECK Sbiitoo or CTMM Rinse 147 15 oz. Size. BABY SCOn DIAPERS 30's Regular Desert Flower Haad A lady Latiaa 113 14 oz. Sugg. Lust 1.87 Special LYSOL HOUSEHOLD SPRAY 429 Septr Evarydiy it _ _ Oatn Daily 9 a.m. to 9 p.m. SMdiys and Hotidip Z to 4 p.n. lid 7 p.M. to 9 p.n. THRIFTWAY DRUGS Your ID.A. and Drug Store 702 13th Si, North Phone 327-0340 WEEK-END TERRIFIC BUYS WAGON WHEELS Weston. Chocolate, Double chocolate and mint flavor........... PLEASURE MIX 1 Ib. bag. WWW W WWWW WW WWWWWWWWW CHI PS Hostess. Twin oak..................fcR A 5 PORTABLE RECORD PLAYER Stereo compatible 4 speed............. POLE LAMPS 2 fixtures.......... MEMO-MINDERS 3 pockets 39 88 BOUDOIR LAMPS 5 styles LADYBRENTWOOD ELECTRIC KETTLE OO99 One year guarantee ASSORTED HOUSEHOLD PLASTICS 388 Assorted colors RUNNER 77C: Hi Hi Approx. 27" clear plastic, per ft. LADIES SHELLS Colored prints. Sizes S-M.L................ LADIES SLACKS 100% polyester. Sizes LADIES NUMBERED T-SHIRTS Sizes S.M.L. Red, Yellow White, Blue................ NOVELTY T-SHIRTS 88 go Adult sizes S.M.L.................. MEN'S SHORT SLEEVE SHIRTS Assorted plain colors. Sizes S.M.L....................... BOY'S JEANS Boxer or regular waist 87 157 MEN'S SOCKS L Black. White. Navy and Blue.............ifcR Jk fl ASPIRIN 100 Tablets per bottle TOOTHPASTE Crest mint and regular flavor. 100 ml. SOLO BRUSH ROLLERS 42 Rollers plus 1 comb. FLOSH-A-BYES DISPOSABLE DIAPERS Pkg. of 60 Toddler size FACE CLOTHS 100% cotton, pkg. of 5 CARPET REMNANTS Approx. too CRIMP 999; New siring colors. Special....................mm 17 ftUYnME BEGONIA STARTER BULB ,7 MACTAC 2 yds. per roll. c p Just water and watch INSTAMATIC CAMERA TOOL CHEST With Hft out tray...... ESUOND FLASH CUBES 18r BLANKETS Sylvania. 3 per pkg........... Substandard......... PET-A-RAMA It FREE GOLD FISH To Mdi cMM accomfMnfed by Adult White quwititiM last BUDOE BIRDS Special GOLDFISH BOWL 2 ql. size.............. nKMSTONE DINNER SETS 20 pc. Starter set. 4 patterns to choose from. 199 KITTY UTTER 10lb.bag................ SENIOR AQUARIUM SET Everything needed to start PHENTEX 3 ply Knitting yam. Assorted colors 122 SUPER SAVINGS EVERYDAY AT THRIFTWAY SUPER SAVINGS EVEHTPAY AT THHIFTWAT Shop all departments for non-advertised specials. Open Thura. and Fri. until 9 P.M.