Lethbridge Herald, The (Newspaper) - March 14, 1973, Lethbridge, Alberta
50-'HE LE1HBRIDGE HERALD Wednesday, March 14, 1973 PETS ARE BECOMING PEOPLE: THE MORE 'HUMAN' THE PET, THE MORE THE DOTING OWNER WILL SPEND ON IT A member of the family CHARLES FOLEY Lotulcm Observer LOS ANGELES American manufacturers of pet foods are using an electronic whistling device inaudible to the human ear to excite dogs at the start of a television advertisement. The owner, who thought his pet was "almost human" any- how, is delighted to find It yap- ping excitedly at the TV set whenever a specific dog food commercial conies up and liurries out to buy. He is one of the millions who now spend a year on pet food and contribute lo the booming million-a-ycar pet industry- The British pet lover is often considered to be the world's dottiest, but the new 1973 "Ev- erything for Pampered Pete" catalogue "issued by one big Western store shows the Amer- icans to be serious challengers. It offers a range of acces- sories that includes a doggie Santa outfit, with beard; a dog- gie TV chair, with a tray for feeding, upholstered in beige vinyl, an "oral hygiene product" called Happy Breath (presumably for dogs that gar- pet toothpaste, cologne, mascara, and nail polish in shades of hot pink, gold, silver, electric blue, tangerine, orchid; perfumes with names like Le Chien or Kennel No. 5; and much, much more. "Pets are becoming says a psychologist employed by a leading advertising firm. "The whole trend of the indus- tiy is to tell the consumer: treat your pet like a member of the family, bring out the humanoid element." That way, of course, the pel-lover spends more. Business expands as the pet population explodes: thero are now 110 million dogs and cats in the U.S., or one for every two humans. But while only 415 human infants are born every hour, something like kit- tens and puppies arrive. More than million a year is spent on dog and cat veterinary prob- lems, but, of course, every Am- eiican citizen is not a maudlin pet-pain perer. Animal shelters and public pounds destroy around 13 mil- lion dogs and eats every year. These are not all strays or abandoned animals: millions are brought in by owners who can no longer keep them be- cause they are moving on, or into a no pets asartment, or because they arc simply bored with the creature. What sort of society Is it that raises animals to quasi-human status, yet sends millions of tlsem to tlie implosion cham- ber? In the highly mobile American society, where the average young couple moves every few years, lasting friend- ships arc growing rarer, lone- liness is increasing. Tlie pet is a substitute companion, and dogs especially with their built in allegiance to whoever will care for them are ego- boosters. A Los Angeles pet shop own- er explains: "We sell few cats to Negroes or Mexicans. Peo- ple who know they are living in a society that rejects them don't want to come home to an aloof animal that seems to do the same. A cat is no use to them. They want the noisy af- fection of a dog." All too often such relation- ships prove unsatisfactory; but when the pet which has be- come "part of the family" dies, sentim entality knows no bounds. One of tlie fastest growing industries in the U.S. is tlie pet cemetery business. "A new one opens every three says Mrs. Pat Blos- SCT, founder of the National As- sociation of Pet Cemeteries and owner of the Paw Print Gar- dens funeral home. "There are more than 400 cemeteries in the U.S." Mrs. Blosser says the Asso- ciation feels that animal ceme- teries should be run like hu- man cemeteries. Most of the people who use them are over 50 and childless, or with chil- dren who have long since left home. They pay an average of to depending on coffin size, plot size and the type ol coffin. "The simple cremation of a small bird could cost as little as says Mrs. Blosser, whose Paw Print Gardens of- fers its "country estate bur- designed to lower costs by burying animals in a com- munal grave, but with each sealed in its own hermetically- sealed container. The price is However, where pet love is concerned, the sky's Ihe limit. At Tucson's Pet Mem o r i a 1 Park, a couple purchased a nine lot area and a do luxe coffin at a cost of to bury the family hound. In Northfield, Illinois, Mrs. Marie Moundry spend on a cof- fin, vault, and bronze inscrib- ed granite memorial for an al- ley cat. In Hartsdale, New York, Mrs. M. K. Walsh, ot Mount Vernon, paid out what may be the all time record: for a mausoleum in which are interred her two poodles. Some of tlie Californian "fu- neral homes" have room for to dogs and cats; and they are, of course, pre- pared to bury or cremate any form of pet life. Funeral ser- vices have been provided for parakeets, budgies, guinea pigs, turtles and goldfish. You may purchase a coffin large enough for a Great Dane, pad- ded with while satin and lace, with a trimmed satin pillow lor only In such a situation, it Is In- evitable that pets should be of vital importance in politics. Re- cent Presidents of the United States have been notorious dog- lovers. Public exposure allows of no exceptions. Twenty years ago, Senator Richard M, Nix- on, while limning for Vice- President was challenged over Ihs political fund raised for him by supporters. Mr. Nixon then delivered on television liis fa- mous Checkers speech, defend- ing his financial position. oears The Night Riders Keep you seen from any angle Riding a bike at night use'd to be dangerous, but Simpsons-Sears has changed all that with 360" reflectivity. All our bikes have it. Reflective pedals, reflective headplate, reflective decal on front forks and rear reflectors. That's why we call our bikes...The Night Riders. Men's 5-speed touring bike 8-Climblng hills and cruising long distances are easier when you have 5-speed derailleur gears lo help you. Shifting lever mounted on stem where it's easy to reach, front and rear Synchron caliper handbrakes. 27" gumwalMires mounted on rugged steel frame. Handy chrome-plated rear carrier rack with strong steel spring for parcels. Black and White padded vinyl seat with comfortable coil springs. Shamrock Green frame. b-Ladies' 5-speed touring bike. As above. For only 3-Speed Folding Bicycle SIMPSONS bears SPORTS CENTRE WHERETHE NEW IDEAS ARE with lights, chrome tar- rier and bell, Reg. 99 74 Front and rear lights art generator p o e r e d. 3 gears, While vinyl saddle, front and rear caliper brakes. Chrome-plated han- dlebars, rims and Men's 10-Speed Bike Reg. 00 99 C Fi r fender, cenlre pull braicei, 10 speed gean. 22" frame. Handy rear baby seat e-Polycthyleneseat and spoke guards. l-Ffont baby seat AM Bike Radio Solid stale radio locks leeurely on ony bike. Brosi lock, keyi. Sturdy bike carrier h-Fils car models 'A" clearance behveen bumper and body. 1 Alloy metal carrier k-Slrong spring clip lo hold parcels. Fits 27" bikes J4.98 Rally Seat Striking black; racing itripes. Full length of col. Strong steel bike lock n-72" vinyl covered cable with key lock lor extra security. Only 6 volt generator set p-3" diameter headlight, red tail light, generator unit Extra bulb. STORE HOURS: Open Doily a.m. to p.m. Thursday apd Friday a.m. to p.m. Centre Village Mall. Telephone 32B-9231 Concerned tvith language Calixte Ducjuay, a 33year-old professor of French ileralure at Balhurst College, performs at a Balhurst N.B. French-language high school. He is one of many con- cerned with Ihe future of Iheir language and culture, endangered primarily by the predominant use of English in the province. COLUMNIST'S NOTEBOOK By HAL BOYLE NEW YORK (AP) Things a columnist might never know il he didn't open his mail-. The hippety-hop life of a cottontail rabbit is a short tale. Out of every bun- nies born, only a third will live long enough lo leave the nest. They are killed by cold or rain or raiding skunks, weasels or cats. Slightly more than three years aflcr birtli, all rabbils will probably be dead. A young brave in the Gua- Jira Indian tribe in Colombia who wants an attractive bride may have to pay his prospec- tive mother-in-law as many as 300 goats. Compared to the prices brides fetch in other native tribes around the world, this may seem exorbi- tant but It has a built-in guar- antee. If the bride proves un- faithful to her husband, he can return her and collect a fine from his mother-in-law, also payable in goats. This seems so civilized an idea one wonders why it has never been adopted by a civilized society. Quotable notables: "Plea- sure is nature's test, her sign of approval. When 'we are happy we are always good, but when we are good we are not always Wilde. Maternal solicitude: Mother Nature does much to protect her unborn young. That is why the eggs of birds that lay them on rock ledges without benefit of prospective nests are always pointed. Because they are pointed, they tend to roll about the ledges in small circles instead of being blown off by the wind. Worth remembering "A nursery school is a place where parents send children to catch colds from each other so they can stay at home." Folklore: Charms in the shape of a fox's head bring good luck. A sputtering candle is a sign a stranger is coming. If you light a candle and it immediately goes out, this foretells an Impending disap- pointment. It was Clifford Odets who observed, "Sex Is the poor man's polo." Christening COWLEY (HNS) Recently the christening of David, infant son of Mr. and Mrs. Robert Hurst of the Lundbreck dis- trict, took place in the Foot- hills United Church here. Rev. Robert Putnam officiat- ed. From Calgary came Mrs. G. W. Hodges, great grand- mother; Mr. and Mrs. K. D. Hodges and Mr. and Mrs. Peter Lindsay, uncles and punts; two sisters, Vera and Marilyn Lindsay. From Mon- treal came Bob Hurst's brother Rick and his wife Suzanne.