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Lethbridge Herald Newspaper Archives

- Page 79

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Lethbridge Herald, The (Newspaper) - March 13, 1971, Lethbridge, Alberta A FORUM ABOUT MATURE WOMEN 1971 lETHMIDGf HKMB 19 Women liberate liquor marketing from male image m liquor Dear Margaret Brookfield Since my hair started turn ing the makeup I doesntseem to look 1 the two schools of j guess the mature woman has Take your makeup problems differj I want I want when f j ent from those who are 25 or want was a good Its 30 years Has am one given the tune that the consumer can any thought to this and come sing these days for care labell1 up with some practical Miages ing of The profit will j tions i be for dry Y F Texas I clothing manufac Dear F I hirers and retailers Glenn a face dej Care labelling is not a new signer for Elizabeth fcea it has been on hang He says many women j tags on some In make tlie mistake of using the labels with symbols have been same cosmetics they did when used with satisfaction for some they were younger although i Tlie Canadian jovern their coloring has Subj mcnt Specifications Board he pomls should be Committee worked for nearly the key to cheek lipstick tjv years to bring us this and eye Accordinig to graphic system of mature women tend to nej permanently attached to a gar gleet the using the fact ment or other textile article by that they wear cjcglasses as a sewnin an He recommends i Every symbol explains only they wear rather than fastness and dimen less eye since weari sionai that is running ing glasses tends to minimize staining cf color and its Roberts Ehrinkage and It refers cally suggests that using eyej j0 fabric and all compo shadow in delicate tones of blue j nents Of a garment such as or aqua will accent the zipper and brighten the Proper Test methods have and subtle makeup Deen established and standards he can pick up a woi sef up for this labelling which mans add light Applies to the whole article and vitality to the mature face jfe five basic symbols sym and highlight the beauty nf bolizes one method of basic gray care procedure NEW YORK XEA Few TlMse facts turned er people buy certain brands talks with men in the h a r d liquor for the status industry rcccmh tlie tight economy has Thuuji t o i a consumptwn not cut back the amount pe of beer and distilled pie jusl buy their spirits in the United con bcoze one bottle at a tinie rath times to thre a is more ariei in the liquor especially in hardcore suutijero writer living IP found a real eje while lus pm I tinmuiimwaih one look a nd Ik i It nas diunt want their nun iu drank I lpe fating I S tr as a whole is lust patterns change up to this important Hvtiu fact Ihse youh ait wine tton Ixvr i ih mally i the limi dimk Liertu fain u mong j y nari DEAR MISS BROOKFIELD Im very disturbed by a dency Ive noticed lately ami boy and girl par ticularly the way they dress alike and look You can hardly tell some of them What do you think about this Cbri5U TeX Patricks CWL mil hold of line and lerninine arc eer i Convenors of the Professor of Anthropol ie 1Irs an a i town dent cf a markajig firm Is maKinj a pitch for the femae It specialises m import known in market as Grand Old Parand bandy McDonald hut unknown or previously unsuc cessful in tlie L n 11 e d An amateur gourmet chef likes to cuuk with Uimbaum bpassel his fam ilys real estate business has spent most of lus adult life with major distillers He saw the cliangmg pattern m liquor bmmg earl Wom en today buy most of tlie li quor for the not true 20 years ago vc ed in store surveys the woman 1 who buys the beer or distilled spirits in a supermar ket or package sttru decides the loo She is the prime purchasing agent fcr the and few men object to this because it of mar akniuhc is last example ot male Bimbuum points out mre c o u n i e r leaflets End booklets recipe and parn aimed in grab ee a on and spirits arc aimed at the and not at he Increased In what b 11 Iw because have less brand loyalt in liquor and vumt to in somiihing differ Tliey like t innor have esutic dnnk Must men tejid in slick to a If a man is a Mailim ne 11 bus ingredientfa tfus dnnk AltlKiugh the tr to ecstatic at discovering tlie woman it stil hesitates to include women iQ resprnsible SJMLS Tins conies from A hard Lure attitude that it isnt a womans place to sell liquor The ohef has been that it is a linid job for gues them moie Ume for golf women to call on customers in bowlmo bars Mobt successful men in mdusUy came up tteougb observations were supported in a survey by W R Simmons and Associates Inc Of more than adult drinkers 18 and over 45 per cent were women These were regular consumers i who drink at least 15 glasses a week of wine or distilled j According tn Frederick j Bureau of Ad vertising marketing 1 the We literally were nn Ue itiect not a proper job for a Newspaper Enterprise TAPESA1E 5 95 MUSICIAND 11th and lid PUPPETS FOR PATIENTS onsfrates to Amy a prospective patient ot Lutheran General Park what Amy will encounter stay at the Puppets are employed to minimize the anxieties children hove towards nurses and hospital CASH BINGO HUNGARIAN OLD TIMERS HALL SATURDAY 8 OCLOCK A Blackout Bingo ployed for till won Saturday plus 2 7Number Jackpoi JACKPOTS NOW 125 AND i Cards for or 25c each tocated Next FirehaH ogy at the City University of Kew calls this lookalike trend unisex and he deplores He believes that if people and Miss Anne Receiving the guests mil be and and and cooking classes for psychiatric patients ne ueiiirvea umt iJ j ATi dont have a clear idea of their C A and Mi the v Jto other Diana Trillin Pourers been in one for months or even hoped volunteers will he re of i er Magdelene and Columbia University welcomes this She says that and not God designed the styles of hair and dress for men and and that if we Mary and Gleason and Group one are in charge the Barbie Doll raf HAMILTON CP A super1 felt meeting them market can be a frightening The cooking project was initi for someone who hasnt I ated by the and it is i cruited from the Downtown For a woman who has been a aimdies Association All of We hope they will also pick Many ol them would be on up a few like providing j welfare and would need to know nutritious1 meals for themselves or their how to prepare uiexpensh e patient in a psychiatric coming home to her own kitchen and coping with produc ing even a simple meal can be a worrying A onceaweek cooking school for patients soon to be released from the Hamilton Psychiatric Hospital has teen started by Pauls Presbyterian Church It isnt a cooking school in the ordinan with experts demonstrating cooking tech Ihe women of tlie church take patients top ping for Then from 10 am until the patients cook lunch for themselves and tlie volunteers in the church kitchen serve it and eat with their The volunteers are there to lend a hand if but not to act teachers During tlie season sev eral small kitchen crises were faced and solved without the stress a patient might them are registered with the director of volunteers for tlie Some of the present volun teers are already working with patients at the said John assistant minister at Pauls and a hos pital He said the project has sev eral goals in addition to its mam aim of helping prepare pa tients for release from hospi By coming down here to the patients are in the com but in a sheltered PUBLIC BINGO JACKPOT 16 GAMES LETHBRIDGE ELKS IODGE ROOM Upstairs EVERY THLJRS8 NOW YOU ARE FINISHED SCHOOL And Desire too Learn a Profession WHY NOT BECOME A HAIRDRESSER We have 3 fully qualified full time instruc treses and we leach aH phases of beauty hair styling and tinting and permanent Yooull enjoy our new remodelled and airconditioned A professional beaulicmn pays high er than the average income and opporlu nitiP ars Alberta Beauty School Tim Coupon information 5th St Lethbidgoi j ADDRESS CITY Low Mcpthlv Tuition Poymeni Classes Starling What are you waiting for Are the new small cars o tight squeeze for you feel Do you avoid the bathroom stale Thess are sure signs youre gaining unwonted weighll Do something aboul Wetght Watcher can help you lose weightond keep i off for pleasant program includes 3 hoorfy msab a day plus inacks Skilled lecturer helps you ewy step he w You can join Weight Watchers this weetand bs on your way to a slimmer EL RANCHO MOTEL and p Wednesdays or Contact WEIGHT 225A Sth Avenue Some some and a program that MATCHING KNICKERS From Bninin a polo necked sweater end matching knickerbockers in sabte fibr are learned witti a Tiaxi tabard is a jncqimrd Hesgn in mohair and sable THE BETTER HALF By Bob Barnes if you dont need anything do you want something destroyed SUPPORT KINSMEN PROJECTS THROUGHOUT ALBERTA KinStakes Be a winner in Albertas new cash KinStakes You could win first prize Or Or Eighteen individual cash for a total of Tickets are just Get your tickets now from any Alberta Kinsmen or where you see the KinStakes or by mailing the coupon Final draw to be made May HURRY HURRY FIRST IARLY BIRD DRAW MARCH 19 ACT NOW MAIL THIS COUPON TO LH4 KinStakes Bpx 1971 Alhorta Please send rrit ADDRESS UTY fckets OP me ru NO ;