Lethbridge Herald (Newspaper) - March 13, 1971, Lethbridge, Alberta
Saturday, March 13, 1971 - THE LETHBRIDGE HERALD - If Dew Margaret Brookfield: Since my hair started turning grey, the makeup I use doesn't seem to look right. 1 guess the mature woman has makeup problems very different from those who are 25 or 30 years old. Has anyone given any thought to this and come up with some practical suggestions? Y. F., Waco, Texas Dear Y. F.: Glenn Roberts, a "face designer" for Elizabeth Arden, has. He says many women make the mistake of using the same cosmetics they did when they were younger although their coloring has changed. Subtlety, he points out, should be the key to cheek color, lipstick and eye makeup. Accordinig to him, mature women tend to neglect the latter, using the fact that they wear eyeglasses as an excuse. He recommends they wear more, rather than less eye makeup, since wearing glasses tends to minimize its effect. Mr. Roberts specifically suggests that using eyeshadow in delicate tones of blue or aqua will accent the eyelids and brighten the eyes. Proper and subtle makeup generally, he concludes, can pick up a woman's complexion, add light and vitality to the mature face and highlight the beauty of gray hair. DEAR MISS BROOKFIELD: I'm very disturbed by a tendency I've noticed lately among boy and girl teen-agers, particularly the way they dress alike and look alike. You can hardly tell some of them apart. What do you think about this? K. C, Corpus Christi, Tex. DEAR K. C: The definitions of "masculine" and "feminine" are certainly in a state of flux. Charles Winick, Professor of Anthropology at the City University of New York, calls this look-alike trend "unisex" and he deplores it. He believes that if people don't have a clear idea of their own sex, t h e y' r e not able to cope with other realities. On the other hand, Diana Trilling of Columbia University welcomes this development. She says that "man and not God" designed the styles of hair and dress for men and women, and that if we get rid of some of these differences, this might bring people closer together. Now you know the two schools of thought. Take your choice. "I want what I want when I want it," was a good tune. It's the tune that the consumer can sing these days for care labelling of textiles. The profit will be for himself, dry cleaners, launderers, clothing manufacturers and retailers alike. Care labelling is not a new idea since it has been on hang tags on some items. In Europe, labels with symbols have been used with satisfaction for some years. The Canadian Government Specifications Board Committee worked for nearly' six years to bring us this graphic system of labelling, permanently attached to a garment or other textile article by a sewn-in label. Every symbol explains only the color fastness and dimen-. sional stability, that is running end staining of color and shrinkage and stretch. It refers to the fabric and all components of a garment such as trim, lining, buttons, zipper belts, etc. Test methods have been established and standards set up for this labelling which tpplies to the whole article. The five basic symbols symbolizes one method of basic care procedure: Women liberate liquor marketing from male image NEW YORK (NEA) - Fewer people buy certain brands of "hard" liquor for the status label. The tight economy lias not cut back the amount people drink. They just buy their booze one bottle at a time rather than in quantity. And there is more variety in the liquor cabinet. These facts turned up in talks with men in the liquor industry recently. Though total consumption of wine, beer and distilled spirits in the United States continues to rise, there remains a twinge of guilt about drinking, espsciaMy in hardcore religious areas. A southern writer living in Manhattan found a real eye-opatier while visiting his parents in Florida. "I reached for the mouthwash one morning, took a swig and gasped," he said. "It was pure Bourbon. My parents didn't want their minister to know they drank." However, this type of hy- pocrisy is fading as U.S. liquor-buying patterns change. Scotch, for example, is making inrcads in Bourbon country while college youth, are drinking more wine than beer. Women, normally considered the traditional keepers of family morals, primarily are responsible. But the liquor indus- >3n and out of town St. Patrick's CWL will hold its annual St. Patrick's Tea, Sunday in the parish hall, from 1 to 4 p.m. Convenors of the tea are Mrs. H. H. Bartram, and Miss Anne Kirby. Receiving the guests will be Mr. and Mrs. J. J. Lacey, Mr. and Mrs. A. Tedesco, Mr. and Mrs. C. A Wadden, and Mr and Mrs. J Gleason. Pourers for the afternoon will be Mother Magdelene FCJ, and Sr. Mary Guthro, Mrs. R. Kaupp, and Mrs. C. Bogdan. Mrs. J. Gleason and Group one are in charge of the Barbie Doll raffle. PUPPETS FOR PATIENTS - Mrs. Shield Johnson demonstrates to Amy Marsh, a prospective patient at Lutheran General hospital. Park Ridge, what Amy will encounter during' her stay at the hospital. Puppets are employed to minimize the anxieties children have towards doctors, nurses and hospital equipment. Shopping, cooking classes for psychiatric patients try as a whole is just catching up to this important, lucrative fact. Leonard Birnbaum, president of a marketing company, says his firm! is making a pitch for tlie female shopper. It specializes in import brands known in the world market (such as Grand Old Parr and Sandy McDonald Scotches) but unknown or previously unsuccessful in the United States. An amateur gourmet chef who likes to cook with his wife., Birnbaum bypassed his family's real estate business and has spent most of his adult life with major distillers. He saw the changing pattern in liquor buying early: "Women today buy most of the liquor for the Home. This was not true 20 years ago, wo learned in store surveys. "Surprisingly, the woman who buys the wine, beer or distilled spirits in a supermarket or package store decides the brand, too. "She is the prime purchasing agent for the home, and few men object to this because it gives them more time for golf or bowling." B i r n b a u m's observations were supported in a survey by W. R. Simmons and Associates Research, Inc. Of more than 15,000 adult drinkers (18 and over), 45 per cent were women. These were regular consumers who drink at least 15 glasses a week of beer, wine or distilled spirits. According to Dr. Frederick W. Williams, Bureau of Advertising marketing manager, the results show that "the male-oriented strategy of marketing alcoholic beverages is just another example of mala chauvinism." Birnbaum ffiso points out that more counter leaflets and booklets have recipe and party suggestions -all aimed to grab the woman's eye. Articles on wine and spirits are aimed at the woman and sot at men, lie believes. Increased variety in what women buy results, he says, because "Women have less brand loyalty in liquor and want to try something different. They like to mix or have exotic drinks. Most men tend to stick to a favorite. If a man is a Martini drinker, he'll buy only ingredients for this drink." Although tlie liquor Industry is ecstatic at discovering tlie woman customer, it still hesitates to include women is responsible spots. "This comes from a hard^ core attitude," says Birnbaum, "that it isn't a woman's place to sell liquor. The belief has been that it is a hard job for women to call on customers in bars. Most successful men in the industry came up through the field. We literally were 'peddlers on the street* - not a proper job for a woman." (Newspaper Enterprise Assn.) TAPE SALE Regular J? QC $7.95.......... MUSICLAND Cor. 13th St. and 3rd Ave. S. $ $ CASH BINGO $ HUNGARIAN OLD TIMERS HALL TONIGHT, SATURDAY - 8 O'CLOCK A $100 Blackout Binge played for till wen very Saturday plus 2 7-Number Jackpot* JACKPOTS NOW $125 AND $135 5 Cards for $1.00 or 25c each (Located Next to No. 1 Firehall) $ MATCHING KNICKERS - From Britain a long-sleeved polo necked sweater and matching knickerbockers in sable-brown acrylic fibre are teamed with a maxi tabard is a geometric jacquard design in ivory mohair and sable. THE BETTER HALF By Bob Barnes "If you don't need anything fixed, do you want something destroyed?" HAMILTON (CP) - A supermarket can be a frightening scene for someone who hasn't been in one for months or even years. For a woman who has been a patient in a psychiatric hospital, coming home to her own kitchen and coping with producing even a simple meal can be a worrying experience. A once-a-week cooking school for patients soon to be released from the Hamilton Psychiatric Hospital has been started' by St. Paul's Presbyterian Church here. It isn't a cooking school in the ordinary sense, with experts demonstrating cooking techniques. Rather, the women of the church take patients shopping for supplies. Then from 10 a.m. until 1:30 p.m., the patients cook lunch for themselves and the volunteers in the church kitchen serve it and eat with their guests. The volunteers are there to lend a hand if needed, but not to act as teachers. During tlie first season several small kitchen crises were faced and solved without the stress a patient might have felt meeting them alone. The cooking project was initiated by the church, and it is hoped volunteers will be recruited from tlie Downtown Churches Association. All of tfoem are. registered with the director of volunteers for the hospital. Some of the present volunteers are already working with patients at tlie hospital, said Rev. John Congram, assistant minister at St. Paul's and a hospital chaplain. He said the project has several goals in addition to its main aim of helping prepare patients for release from hospital. "By coming down here to the church, patients are in the community, but in a sheltered way. PUBLIC BINGO $500 JACKPOT 16 GAMES LETHBRIDGE ELKS LODGE ROOM (Upstairs) EVERY THURS-8 p.m. "We hope they will also pick up a few skills, like providing simple, nutritious meals for themselves or their families." Many of them would be on welfare and would need to know how to prepare inexpensive meals. NOW YOU ARE FINISHED SCHOOL And Desire too Learn a Profession ... j WHY NOT BECOME A HAIRDRESSER We have 3 fully qualified full time instructress* and we teach all phases of beauty culture, hair styling and cutting, bleaching, tinting and permanent waving. Yoou'll enjoy our new remodelled and air-conditioned school. A professional beautician pays high* r than the average income and opportunities are unlimited. Fl" 0uf U^ZVT7 uu00J "1 lT Monthly This Coupon f405 S,h Sh S" le'hb�dge | Tuition e .NAME..............i Payments For More ] I , . . ADDRESS ............ cJaM" Information 1 Starting Now i LITT................. What ate you waiting for? * Are the new small ears a "tight squeeze" for you? Clothes feel "snug"? * Do you avoid the bathroom scale? These are sure signs you're gaining unwanted weight! Do something about it-today. Weight Watchers can help you lose weight-and keep it off for good. Sensible, pleasant program includes 3 hearty msab a day plus snacks! Skilled lecturer helps you every step of the way. You can join Weight Watchers this weefc-ond be on. your way to a slimmer figure. EL RANCHO MOTEL Tuesdays 1:00 p.m. and 7:30 p.m. - Wednesdays 7:30 p.m. or Contact WEIGHT WATCHERS, 22SA - 8th Avenue S.W., CALGARY, Alberta. [email protected]
Some talking, some listening, and a program that works." fffMAllOMAl. MC OHAX MCt, MJ.*WfM�HT WAfCHftt MTmunCMU. IITt. J SUPPORT KINSMEN PROJECTS THROUGHOUT ALBERTA l^F >V ^^tm^^F >aW >aw "VnaVMI ^Bi '^aWVLPHVHaw^BVLi^ftP' Be a winner in Alberta's new cash KinStakes? You could win $25,000, first prize! Or $10,000? $5,000! $1,000! Or $500! Eighteen individual cash prizes, for a total of $50,000! Tickets are just $2 each. Get your tickets now from any Alberta Kinsmen or where you see the KinStakes sign, or by mailing the coupon below. Final draw to be made May 28, 1971. HURRY HURRY - FIRST EARLY BIRD DRAW MARCH 19 ACT NOW! MAIL THIS COUPON TO: KinStakes Tickets Box 1971 EDMONTON, Alberta Please send me ............ tickets on the $50,000 KinStakes. Enclosed is $ ($2 each), NAME .., ADDRESS CITY...........................................................TEL. NO.