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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - March 13, 1971, Lethbridge, Alberta Saturday, Moreh 13, t97f - THI LETHBRtDGB HKAIB - 19 IA FORUM ABOUT MATURE WOMEN Dear Margaret Brookfield: Since my hair started turning grey, the makeup I use doesn't seem to look right. I guess the matm-e woman has makeup problems very diffei'-cnt from those who are 25 or 30 years old. Has anyone given any thought to tliis and come up with some practical suggestions? Y. F., Waco, Texas Dear Y. F.: Glenn Roberts, a "face designer" for Elizabeth Arden, has. He says many women make tlie mistake of using the same cosmetics tliey did when they were younger although their coloring has changed. Subtlety, he points out, siiould be the key to clieek color, lipstick and eye makeup. Accordinig to him, mature women tend to neglect the latter, using the fact Uiat they wear eyeglasses as an excuse. He recommends they wear more, rather than less eye makeup, since weai--jng glasses tends to minimize its effect. Mr. Roberts specifically suggests that using eyeshadow in delicate tones of blue or aqua will accent the eyelids and brighten the eyes. Proper and subtle makeup genially, he concludes, can pick up a woman's complexion, add light and vitality to the mature face and highlight the beauty of gray hair. DEAR MISS BROOKFIELD: I'm veiy disturbed by a tendency I've noticed lately among � boy and girl teen-agers, particularly the way they di-ess alike and look alike. You can hardly tell some of them apart. What do you think about this? K. C, Corpus Christi, Tex. DEAR K. C: Tlie definitions of "masculine" and "feminine" are certainly in a state of flux. Charles Winick, Professor of Anthropology at the City University of New York, calls this look-alike trend "unisex" and he deplores it. He believes that if people don't have a clear idea of their own sex, t h e y' r e not able to cope with otlier realities. On tlie (Tther hand, Diana Trilling of Columbia University welcomes this development. She saj's that "man and not God" designed the styles of hair and dress for men and women, and that if we get rid of some of these differences, this miglit bring people closer together. Now you know the two schools of thought. Take your choice. "I want what I want wlwn I want it," was a good tune. It's the time tliat the consumer can sing these days for care labelling of textiles. The profit will be for himself, dry cleaners, launderers, clothing manufacturers and retailers alike. Care labelling is not a new idea since it has been on hang tags on some items. In Europe, labels witli symbols have been used with satisfaction for some veai-s. Tlie Canadian Government Specifications Board Committee worked for neai'ly six yeai-s to bring us this grapMc system of labelling, permanently attached to a garment or other textile article by a se\ra-in label. Every symbol explains only the color fastness and dimen-, sionai stability, that is running End staining cf color and slirinkage and stretch. It refers to the fabric and all components of a garment such as tiim, lining, buttons, zippei* belts, etc. Test metliods have been established and standards set up for this labelling wliich applies to the whole aildcle. �Tlie five basic symbols symbolizes one method of basic cai-e procedtire: Women liberate liquor marketing from male image NEW YORK (NEA) - Fewer people buy certain brands of "h a r d" liquor for tlic status label. Tlie tight economy has not cut back the amount people drinlc. They just buy their booze one boitle at a time rather than ill quantity. And Uiere is more variety in the liquoi' cabinet. These facts turned up in talks with men in the liquor industry' recently. Tbougli total consumption of wine, beer and distilled spirits in tlie United States continues to rise, ttere remains a t-winge of guilt about di'inkhig, espedally in hardcore religious ai-eas. A .southern writer liwng in Mjanhia''Jtan fooind a real cye-cpsner wliile visiting liis parents in Florida. "I reached for the mouthwash one morning, took a swig and gasped," he said. "It was pure Bourlion. My parents didn't want tlieir minister to know tliey di-ank." Howwer, tMs type of hy- I is fading as U.S. i liquor-buying patterns change. Scytcli, for e:caniple, is making inroads in Bourbon coimtrj' , �iiile college youl^i are di'ink- ! ing more wme than beer. Women, nwrnaJly consideretl the Iradilicnal keepere of family moi-als. primairily arc re-spoiLsiblo. But tlie liquor iiidus- and out of u lOUJlt St. Patrick's CWL ^\t11 hold its annual St. Patrick's Tea, Sunday in the pariMi hall, from 1 to 4 p.m. Convenors of the tea are Mrs. H. H, Barti-am, and Miss Anne Kirby. Receiving the gurats will be Mr. and Mrs. J. J. Lacey, Mir. and Mrs. A. Tedesco, Mr. and Mrs. C. A Wadden, and Mr and Mrs. J Gleason. Pourers for tiie afternoon -will be Mother Magdelene FCJ, and Sr. Mary Guthro, Mi-s. R. Kaupp, and Mrs. C. Bdgdan. Mrs. J. Gleason and Group one are in charge of the Barbie Doll raffle. trs as a whole is just catehmg up to thds important, lucrative fact. Leonard Bh-nbauni, president of a marketing company, says his fimr is making a pitch for tlie feniaie shopi>er. It siiecializes m import brands known in the world market (sucli as Grand Old Pair and Sandy McDonald Scotches) but unknown or previously unsuccessful in the United States. An amateur gourmet chef wlio Hkes to cook witli liis wifq, Bimbaum bypassed his family's real estate business and has spent most of liis adult life with major distillers. Ho saw the clianguig pattern in liquor buying eai-ly: "Women today buy most of tlie liquor for the home. This was not true 20 years ago, we learned in store surveys. "Surprisingly, the woman who buys the wine, beer or distilled spirits in a supei-mar-ket oi' package store decides the brand, too. "She is the prime pwcliasing agent foi* tlie liome, and few men object to this because it gives them more Ume for golf or bowling." B i r n b a u m's obsen-ations wre supported in a survey by W, R. Simmons and Associates Research, Inc. Of more than 15,000 adult drinkers (18 and ova-), 45 per cent wei^ women. Tliese wei'e regular consiunei's wlio diink at least 15 glasses a week of beer, wine ot distilled spirits. According to Dr. Frederick W. Williams, Bureau of Advertising marketing manager, the results show that "ths i male-oriented sU'alegy of marketing alcoholic beverages is just anotlier example of male cliauvinism." Bimbaum points out that more counter leaflets and booklets have recipe and party suggestions -all aimed to grab tlie woman's eye. Articles on wine and spmts are auned at the wnian and not at men, lie believes. Increaised variety In wliat women b u y results, he says, because "Women have less brand loyaltj' in liquor and want txi ti-y something different. Tliey like to mit or have e.xotic chinks. Most men tend to stick to a favorite. If a man is a Martini drinker, he'll bt^ only ingredients for diisi diink." Altlwugli tlie liquor Indus-trj' is ecstatic at discovering tlie woman customer, it still hesitates to include women is responsible spots. "Tins comeis from a hardcore attitude," says Bimbaum,, "that it isn't a woman's place to sell liquor. Tlie belief has been that it is a hai'd job for women to call on customers ia bai-s. Most successful men in tlie industry came up tliroUKh tlie field. We literally were 'pwtdlers on the sti-eet' - nofe a proper job for a woman." (New.spaper Enterprise Assn.) TAPE SALE Regular C AC $7.95.........0.5ID MUSICUND Cor. 13th St. and 3nl Ave. S. PUPPETS FOR PATIENTS - Mrs. Shiela Johnson dem-onstrates to Amy Marsh, a prospective patient at Lutheran Genera) hospital. Park Ridge, what Amy will encounter during" her stay at the hospital. Puppets are employed to minimize the anxieties chldren have towards doctors, nurses and hospital equipment. Shoppings cooking classes for psychiatric patients $ $ CASH BINGO $ HUNGARIAN OLD TIMERS HALL TONIGHT, SATURDAY - 8 O'CLOCK A $100 Blackout Bingo played for till won every Saturday plus 2 7-Number iatkpoh JACKPOTS NOW $125 AND $135 5 Cords for $1.00 or 25c each (tocafed Next to No. I fireholl) $ ^^^^^^^^^^^^ HAMILTON (CP) - A super market can be a friglitening scene for someone who hasn't been in one for montlis or even years. For a woman who has been a patient in a psyduatric hospital, coming home to her own kitchen and copmg with producing even a simple meal can be a wonying experience. A once-a-week cooking school for patiente soon to be released from the Hamilton Psycliiatric Hospital has been started by St. Paul's Presbyterian Church hea-e. It isn't a cookuig school in the ordinal-}' sense, with experts demonstrating cooking techniques. Rather, the women of the church take patients shopping for supplies. Then from 10 a.m. until 1:30 p.m.. the patients cook lunch for themselves and tlie volunteers in the church kitclien serve it and eat with tliek guests. Tlie volunteers ai-e there to lend a band if needed, but not to act as teachers. During tlie fii-st season several small kitchen crises were faced and solved wifcliout the stress a patient might have felt meeting them alone. The cooking project was initiated by the church, and it is hoped volunteers will be recruited from tlie Downtown Clim-ches Association. All of them are registered TOth the director of volunteei-s for the hospital. Some of the present volunteers are fdready working with patiaits at the hospital, said Rev. Jolin Congram, assistant minister at St. Paul's and a hospital chaplain. He said the project has several goals in addition to its main aim of helping prepare patients for release from hospital. "By coming doivn here to the church, patients are in the community, but in a sheltered way. PUBLIC BINGO $500 JACKPOT 16 GAMES LETHBRIDGE ELKS LODGE ROOM (Upstairs) EVERY THURS-8 p.m. "We hope they will also pick up a few skills, like providuig simple, nutritious meals for themselves or their families." Many of tliem would be on welfai-e and would need to know how to pi'epare inexpensive meals. 6ecofnect iftL BFmicm now YOU ARE FINISHED SCHOOL And Desire too teorn o Profession , . . WHY NOT BECOME A HAIRDRESSER We hove 3 fully qualified full time instruc-treses and we teach all phases of beauty culture, hair styling and cutting, bleaching, tinting and permanent waving. Yoou'll enjoy our new remodelled and air-conditioned school. A professional beautician pays higher than the average income and opportw nifies are unlimited. r Fill Out Alberto Beoufy School This Coupon l'*^^^"^^'- le'hbridgc For More ! Information 1 NAME lADDRESS , Q^jy Starting Low Monthly Tuition Payments Classes Now What are you waitins for? * Aro the new smoll ecifi o "tight squeeze" for you? Clothes feel "snug"? * Do you avoid the bathroom seole? These are sure signs you're gaining vnwanfed weigh!/ Do something aboul W-loday. Weight Watchers can help you lose wetghf-and keep it off for good. � Sensible, pleosani program includes 3 heorty meaU a do/' pivs snackil * Skilled lecturer helps you every step of the way. You can fotn Weight Wotchers lhi$ weak-^nd be on, your way fo a slimmer figure. EL RANCHO MOTEL Tuesdoy* 1.00 p.m. ond 7:30 p.m. - Wednesdays 7:30 p.m. or Contact WEIGHT WATCHERS, 22SA - 8fh Avenue S.W., CALGARY. Alberto. WHGHT^WATCHERS. Some talking, some listening, and a program (hat work&T MATCHING KNICKERS - From Britain a long-sleeved polo necked sweater and matching knickerbockers in sable-brown acrylic fibre are teamed with a max! tabard is a geometric jacquard design in ivory, mohtiir and sable. THE BETTER HALF By Bob Barnes "If you don'f need anything fixed, do you want something desh-oyed?" SUPPORT KtNSMEN PROJECTS THROUGHOUT ALBERTA Be a winner in Alberta's new cash KinStakes! You could win $25,000, first prizel Or $10,000[ $5,000! $1,000! Or $500! Eighteen individual cash prizes, for a total of $50,000! Ticlcets are just $2 each. Get your tickets now from any Alberta Kinsmen or where you see the KinStakes sign, or by mailing the coupon below. Final draw to be made May 28, 1971. HURRY HURRY - FIRST EARLY BIRD DRAW MARCH 19 ACT NOW! MAIL THIS COUPON TO, 'H-4 KinStakes Tickets Box 1971 EDMONTON, Alberta Please send me tickets on the $50,000 KinStaKes. Enclosed is $ ($2 each). NAME ...... ADDRESS CITY..............................................................TEL. N0= ;