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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - March 13, 1917, Lethbridge, Alberta TEN THE u-vriiuhynCiK DAILY MKHALR TUESDAY, M'AUCH orma owmi d odes We invite you to be our guests Wednesday Evening, March fourteenth i Eight to Nine-thirty THE OCCASION OF OUR SPRING OPENING IS LOOKED TO AS THE SEASONS EVENT.' PORTRAYING TO ALL THE MOST UP-TO-THE-MINUTE STYLES IN LADIES' AND' -MISSES' OUTER AND UNDER GARMENTS, DREGS FAB- RICS'AND MATERIALS, HOSE, HIB2ONS AND NECKWEAR, BOOTS AND. SHOES, HEN'S AND BOYS' SPRING ATTIRE AND DAINTY NEV.' GOODK FOR THE HOME BEAUTIFUL. AFFORDING A SPLENDID SELECTION THAT IS IN EVERY WAY COMPLETE. ii i :MUSICAL' PROGRAM COHSJSTJNG OF VOCAL "AND MUSICAL NUM. BERS WILL BE RENDERED 0' BY WELL KNOWN ARTISTS. i OCCASION. UR TEA ROOMS HAVE ALSO TAKEN ON THE AIR'OF SPRING .AND DURING THE EVENING ICES WILL BE SERVED TO OUH VISITORS IN HONOR OF.THE VT6 GOODS WILL BE SOLI) WEDXESDAA' 1N m-XlXti, THK DISPLAY JiKINCj L'OR TXSL'KOTIOX OXLY. Ladies Styles .S 'UITB THAT FORM A CHARMING AND IRRESISTIBLE AT. TRACTION FOR THE STYLISH DRESSER. NEW MODELS OF THE.LATEST .TYPE ARE TO BE SEEN IN THIS SHOW-. I'NG AND'ARE'VERY EFFECTIVE IN COLOR, DESIGN AND FINI3H.-- -------_ -_...-. DRESSES IN THE MOST VARIED COLLECTION OF STYLES AMD COLORS. NEVER HAVE "HAD SUCH A COMPREHEN- SIVE'AND VARIED SELECTION TO OFFER YOU HERE INDIVID- UALITY AND STYLE WILL BE GREATLY'AO'MIREO AND SOUGHT Fabrics, Varied in Colors, Quality and Price v SILKS WILL'BE MUCH SOUGHT IN PLAIN COLORS, ESPEC, IALLY !N THE SOFT SHIMMERY WEAVES; ALSO SPORT STRIPES IN TUSSAHS AND TAFFETA MAKES. WHILE MUCH SIGNIFICANCE IS GIVEN TO PAISLEYS GOLD ANQiSILVER LACE IS MUCH IN PROMINENCE IN TRIMMINGS. OH infDESCENT TRIMMING; ALSO FANCY BUTTONS WILL FIND GREAT FAVOR FOR AFTEHNOON GOWNS. TOOTAL CORDUROY FOR OR CHILD'S SUITS OR COATS. MORE SUPPLE THAN SILK VELVET. IN A WIDE RANGE OF SUPERIOR COLORS. ENGLISH SERGES AND CHEVIOTS IN CREAM. CARDINAL, GREY, GREEN, BROWNS, NAVY AND BLACK WILL SUPPLY A GREAT GABERDINES, SANTOYS, REPPS OR WORSTEDS IN PLAIN SHADES IN ALL THE FASHIONABLE TONES, SHEPHARD CHECKS.IN BLACK, WHITE. MANY SIZE CHECKS TO CKOOOE FROM IN.42, 46 AND 54 INCH WIDTHS FOR THE MORE ORDIN- ARY WEAR. BEST QUALITY FRENCH BROADCLOTHS IN ALL GTAPLE SHADES. Coats SMART MODELS OF BEAUTIFUL MATERIALS CUT III SPORT, THREE QUARTER AND FULL LENGTH STYLES. VARIED IN COLOR. PERFECTLY HADE. THE LAST WORD IN FASHION WAISTS OF THE NEWEST SPRING IDEAS WILL MEET WITH. SPECIAL COMMENT ANO AD- MIRATION THESE STUNNING GEORGETTE AND CBEPE DE CHENE STYLES ARE IN GREAT NUMBERS AND A CHOICE CAN BE MADE TO YOUH COMPLETE SATISFACTION. MANY OTHER SPRING STYLES IN DRESS SKIRTS UNDER.. SKIRTS, UNDERWEAR, GARMENTS. MOTOR COATS, RAINPROOF COATS, CORSETS, WAISTS OF MANY VARIETIES FORM A' SPLENDID SHOWING. Wash.Goods are More Beautiful Than Ever SILKY WEAVES fi. SILK MIXTURES IN PLAIN COLORS AND' SMALL STRIPES; ALSO SPORT STRIPES, SPOTS AND CHECKS. SEEM TO HAVE A GREAT ATTRACTION ALREADY THIS SEASON. GOODS, AS USUAL, SUPPLY HALF THE SEA- SON'S TRADE. NEW EftSTER COLLARS ALL RESEMBLE THE NEW WASH GOODS ANO ARE ALL ON THE FLAT ORDER; ALSO THAT TAILORED OK MANNISH EFFECT. NEW VEILINGS AND RIBGONS WILL BE SEEN FOR THE FIRST TIME IN OUR SPRING SHOWING. CLOVES, HOSE AND HANDKERCHIEFS ARE HERE IN PROFUSION. The Modart" YOUR FIGURE CAM BE PERFECT IN A MODART. LET UO FIT YOU. Men's Attii ire BLUE SERGE SUITS MADE OF ENGLISH SERGE AND ARE AN ABSOLUTE FAST DYE, WELL CUT AN DALWAYS SERVICEABLE FOR EVERY OCCASION. NEW TIES OF THE LATEST TYPE IN .GRADUATING STRIPES, PLAIN OENGALINE AND FIGURED STYLES, MOIHE SILKS, ALSO PLAIN REPPS AND WITH NEAT RED AND WHITE BAHS-ON BLUE OR BLACK MEN'S SHIRTS MADE IN THE NEW CREPES CHAMBRAYS AND LINENS AFFORD A GOOD SELECTION. NEW CAPS IN TWEEDS, VELVETS, WORSTEDS, SERGES, GILKS AND CHAVENETTES ARE IN A MOST PLEASING SELEC- TION; Company JTiftl) Street ;