Lethbridge Herald (Newspaper) - March 11, 1971, Lethbridge, Alberta
4 - THI LETHMIOOf HERALD - Thursday, March11. 1971 Dunlop Ford opened new home in 1970 South tourism considerably better Electric revenue up 5.8% The annual report of the city's electric system shows a 5.8 per cent increase in revenue, to $2,806,900 in 1970 from $2,652,700 in 1969. Increased revenue was the . result of larger demands in terms of peak load and kilowatt hours generated. Total peak load in 1970 was 38,500 kilowatts, a 17 per cent increase from the previous year's high of 32,650 kilowatts. Kilowatt hours used in 1970 came to 172,175,850, compared with 156,870,650 the year before. The report attributes the increase in part to the new residential and commercial development in the city and in part to the "continuing increase in the use of electricity for comfort, convenience and economy by househ o 1 d e r s, businesses and industries." Colder weather than usual is given as the reason for the increase in peak load. Dropping temperatures, especially in recent years, have meant a marked increase in the use of in-car heaters and block heaters. Utilities Director Oli Erdos says this has been a factor in the increased demand upon the system. The report says "an appreciable share" of the year's revenue went toward the operation of the city. Of the gross revenue, $530,000 was allocated to the relief of taxation. New street lighting costing more than $100,000 was financed from electric revenue and $6,500 was spent on Christmas street decorations. Another increase last year was in costs. Cost per kilowatt hour rose to 0.78 cents from 0.68 cents in 1969. The higher per unit cost of producing electricity is attributed to operating the equipment to only partial capacity, because of an obligation to purchase power from Calgary Power Ltd. In 1970 Oli Erdos was appointed utilities director, replacing Doug Hall, and there was a great deal of work to be done during his first year. The department constructed a 13,800 volt power line across the Oldman River to the newly annexed portion of Lethbridge on the west side of the river. This line is currently servicing the construction work on the university campus. Plans for development of the west side call for all permanent lines to be installed under' ground. Telephone and eablevi-sion will use the same trenches, under an agreement with the department, putting all services underground. Work also proceeded on the underground wiring system in the downtown area, a project started in 1967. This is a continuing program and when completed many of the overhead power lines will be removed from the downtown area. One result of the project will be to provide more power to handle the increasing load in the business section of the city. Street lighting was Installed in several new areas and the program of upgrading lighting in the established residen t i a 1 and commercial areas continued in 1970. A total of 4,568. street lights are in operation throughout the city. Christmas decorative lighting was extended on 13th St. N. from the subway to 2nd A Ave. N. The installation of horizontally mounted traffic signals on davit type arms was continued in 1970. The new signals were installed at two locations on 13th St., at 4th Ave. S. and 2nd A Ave. N. Use of the curved davit type arms eliminates the need for suspending the traffic signals from cables. The new signals include pedestrian walk - wait signals. Plans for next year include several new signal? and the changing of all centre - suspended type signals. Underground wiring is used in all cases where it is economically feasible. Growth has been experienced over the years in the number of customers served by the electric system. There were about 11,000 10 years ago. This number rose to 12,556 in 1969 and to 12,979 in 1970. These customers have been served by a staff that has grown only slightly. A total of 58 persons were employed by the department in 1960, compared with 64 in 1969 and only 61 in 1970. Billing and meter reading staff and temporary employees are not included in these figures these are listed under the city's treasury department. A breakdown of the department's financial position shows total expenditures for 1970 of $1,978,600, compared with $1,-831,000 in 1969. Revenue of about $2.8 million left the system with a surplus of $828,312. This compares with a 1969 surplus of $821,500. Plastic bubble SPARWOOD (HNS) - A plastic bubble covers the site of the new St. Michael's Church scheduled for completion by the end of March and now in the foundation stage. The huge bubble is heated by five blowers which keep the temperature at 60 degrees for curing concrete. FEWER HATS REG1NA (CP) - Thft city may give away fewer of its buffalo hats this year. The development and public relations committee has voted to recommend to city council that the program of bat gifts to visiting dignitaries be reduced to $550 in 1971 from $2,155 in 1970. .. . true ... in 1927 ... still true today... 1971 Our motto has always been of utmost importance to us and will continue to be as we strive to keep pace with our ever-growing community . . . Looking and planning ahead! Proud of our 44=year record of service in Lethbridge and Southern Alberta. WITH 2 STORES TO SERVE YOU BETTER DOWNTOWN 606-608 3rd Ave. S. Phone 327-5767 NORTH-LETHBRIDGE 324 13th St. N. Phone 328-4441 By JIM MAYBIE Herald Staff Writer Tourism in southern Alberta last year was considerably better than elsewhere in the province and 1971 to going to be a good year, says Frank Smith, manager of the Travel and Convention Association of Southern Alberta. Last year the two tourist huts in the city recorded a 23 per cent increase in registrations compared with 1989. A total of 31,359 persons registered. There was a 20 per cent general increase in traffic in the south at parks, hotels, motels and restaurants, says Mr. Smith. The increased flow in southern Alberta is partly due to freeing of the Canadian dollar. "Americans got to southern Alberta, realized their money was worth the same as ours, so pretty well stayed here instead of travelling on." Business in Calgary, he says, was down about seven per cent. There was a -marked dropoff at Banff in prestige tours from the U.S. "Our big asset is that we're in the south, close to the U.S. Americans have to pass through oar area to get to the major attractions farther north. If we want Americans heading north to stay. here longer we have to develop more attractions," according to Mr. Smith. Last year the total tourist business in the province accounted for estimated expenditures of $250 million. Eight per cent of the tourist business came from Albertans. The 37 conventions in the city last year brought in an estimated $728,000, calculated at $27 a day per delegate. While the number of conventions were less than in 1969, they were larger and lasted longer, bringing in more money. "This is going to be a good year in the area," says Mr. Smith. "We should see traffic increasing, barring war or a recession. "I feel we will reach one million potential visitors this year and we're aiming at $1 million in convention business by 1972. By broadening our advertising program we should be talking to two million potential visitors in a few years. "Entertainment, tourist at- tractions, more and better accommodation will result in the city and district from increased traffic through the area." The Travel, end Convention Association of Southern Alberta is embarking on considerably more promotion and the provision of more service this year than ever before. "We are able to do this this year because we now are out of debt. We got out of debt largely through the support of the city and by living on a meagre budget," the manager said. An addition is being made to the office this year and another member will be added to the staff to accommodate the increased work load and to realize the goals set. For the first time the association has embarked on a paid advertising campaign. There is a full-page advertisement in the provincial government's publication Holiday Alberta which will have a circulation of about 200,000. TCASA has joined the Canadian Association of Convention Bureaus which is expected to assist in obtaining conventions in the future. Membership is by invitation only. The bureau represents 20 cities. It outlines for members where various conventions are held, the number of delegates attending, who the convention contacts are and gives an idea of the chances for obtaining the convention for this area at a future date. After considering the requirements, TCASA can then go after the various groups which could be fitted into this area. To assist in convention promotion, a kit has been developed which will be used this year for the first time. An estimated 1,000 will be used this year. Each kit, valued at $2, will give convention organizers all the information required to make an intelligent decision on a bid by TCASA for a convention. The kit will be updated yearly as facilities change or increase. The kit includes transportation schedules, restaurant facilities, accommodat i o n information (hotels, motels), laundromat locations, campgrounds, trailer sewage dumps, a plan of the airport for those planning to fly their own planes in, and a host of other simliar information. Slides are being updated showing hotel rooms and various other services and facilities. The LSD (Lethbridge Straight Dope) capsules which outline attractions in Lethbridge and district will be continued this year. The capsules, which cost about 1% cents each, have proved to be a novel way of selling the area and at least one convention came here last year because of the capsules. Conventioners said it was a t o s s-up between Lethbridge and another city until they received some capsules. The ingenuity of the capsules made them decide to come to Lethbridge. With increased staff more personal pitches will be made to obtain conventions for the city. Kitty Dunlop will be devoting much of her time to assisting conventioners organize their meetings and services in the area. An eye-catching poster was developed last year for use this year, to advertise the district The poster, to be distributed Internationally, outlines the history of the Union Jack and Whoop-up flags and their application to the history of Lethbridge and Fort Macleod. The posters, in red, white and blue, are bound to catch the eye of U.S. citizens. The association has established a committee to study the feasibility of establishing major attractions in the area, including an annual spectacular such as a pageant utilizing the Lethbridge riverbottom and coulees. sen's Take-Home Stores, Bakery AND RESTAURANT "In the Old Tradition of Western Hospitality" We are Indeed proud and rightly justified to have played our part in the progress and prosperity of Lethbridge and District during the past 23 years. SINCERELY SVEN ER1CKSEN - ERIC SMITH "Distinctive Dining In Alberta" WrERE DOES FT GET ALL ITS ENERGY? ...it just comes naturally No wonder. Alberta contains 80% of Canada's natural gas. And the availability of this economical fuel has made this province a natural choice for new industry. Come to Alberta and find out for yourself.