Lethbridge Herald, The (Newspaper) - March 5, 1974, Lethbridge, Alberta
Tuesday, March 5. 1974 THE LETHBRIDQE HERALD 17 country fashions; 3 a lot to see at AG-EXPO The real show at Ag-Expp Ms year is in the booths where distributors show what is new on the farm for 1974, says the chairman of the Ag-Expo committee. The mam theme of the whole show is to let the fanner know what is happening in 1974 and how he should prepare for it, says Doug Card. Ag-Expo begins today at the Exhibition Pavilion and the Whoop-Up Pavilion and will run until Saturday. The two pavilions will be open from 10 a.m. to 10 p.m. "We are challenging the exhibitor this year to make his booth the Mr. Card says. "The real attraction is what the people in the booths have that the farmer will need on his farm this summer." The people in the booths display all types of items from farm machinery to farm home products such as furniture. The people in the booths use their imaginations to make their booths as interesting as possible to attract viewers, Mr. Card stated. By KEN ROBERTS, Herald Staff Writer This is not like a summer fair where there is some type of show, or entertainment, Mr. Card explained. The show here is in the booths. To accommodate this new emphasis on the booths the agricultural short courses have been reduced in length to one hour in order to give farmers a chance to attend the short courses and see some of the exhibits as well. Quick chance In the past the courses lasted the entire afternoon and the fanner only had a quick chance to look at the booths. Ag-Expo also holds something for the urban businessman. Mr. Card claims. He can come out and talk to the distributors of farm products and find out if the farmers are spending much money this year. This would give them an idea on how much revenue can be expected from the farm community. For the person who isn't interested in agriculture, Mr. Card recommends they don't go to Ag-Expo. But if anyone has the slightes interest in agriculture they should come and get an idea of the importance of agriculture to Southern Alberta. "Lethbridge exists because of agriculture." Mr. Card says. "Without agriculture Lethbridge would be nothing." People should come and see agriculture is a big industry in Southern Alberta and not just a market garden type of operation. Mr. Card indicated a lot of work has gone into the organization of Ag-Expo. The committee started meeting every two weeks at the conclusion of Ag-Expo last year and every week since last fall.