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Lethbridge Herald, The (Newspaper) - March 3, 1975, Lethbridge, Alberta t THE LETHBRIDQE HERALD Mcrch 3, Ride the bus "Take public transit to advises the federal government in the first of a series of nine full page newspaper advertisements to promote energy conservation. It is one of the ways Canadians can work on changing their image as energy gluttons. Canadians are second only to Americans in per capita energy 'con- sumption. The people of Sweden, France, United Kingdom and Japan all use less energy per person, as shown in a chart in the government's adver- tisement. Of all the wasteful practices in which affluent North Americans indulge, driv- ing to work in an automobile alone must be one of the worst. Yet it continues despite all the indications that energy supplies are exhaustible. Something more than exhortations is obviously re- quired. Example is needed. Leading citizens in Japan's dilemma The nuclear age dawned in Japan in 1945 when two of its cities, Hiroshima and Nagasaki, 'were devastated by atomic bombs dropped from American aircraft. In the wake of those awful events the Japanese renounced militarism and have had an under- standable revulsion for nuclear weaponry. Today Japanese legislators are dither- ing over whether to ratify the nuclear nonproliferation treaty. The treaty was signed five years ago but ratification has bogged down in controversy. No politi- cian appears ready to boldly declare the country should have nuclear weapons but there is a strong feeling that the option to acquire them should not be given up. Although the United States, a sponsor of the treaty along with the Soviet Union and Britain, has urged Japan to ratify the agreement the odds appear to be against it. So far the debate on ratifica- tion has centred on technicalities and secondary issues but the big issue of defence cannot be far out of mind. Nobody talks about nuclear weapons THE CASSEROLE The U.S. House of Representatives recent- ly passed legislation to increase penalties for violations of anti trust laws, such as fixing or conspiring to fix prices. The maximum fine would go from to million for companies and for individuals, while jail sentences would be increased from one year to three. Guess they don't have marketing boards down there. Federal health and welfare favors a form of aversion therapy. As he puts it, he "makes them smoke so much they won't be able to lace the thought of another cigarette." One can only hope this technique works better with tobacco than it has ever done with alcohol. Edmonton's pioneer blood pressure screen- ing survey, conducted by local pharmacists as a community service for discovering un- treated high blood pressure, is to resume operation early in the new year. Of the first 1200 people tested, 137 (11.4 per cent) had readings high enough to warrant concern, and were urged to seek medical advice. Newfoundland intends to get rid of all those unsightly wrecked or wom-oUt automobiles. Starting in 1975, Newfoundlanders will pay an extra dollar for their motor vehicle licences, to help defray the cost of collecting, com- pacting and disposing of the wrecks. Other provinces please note. Professor Allan Best, who directs an anti smoking clinic at UBC (on a per year In the U.S. alone, over was spent last year on the tranquilizer valium, which now holds the record as the largest selling prescription drug of all time. ERIC NICOL Hey, operator The telephone company is going to charge me it I ask the operator to get me a number that is in the directory. I think this is very unfair. None of the numbers I dial are in the directory. The numbers I dial are the product of a lively imagination, combined with the belief that a man my age should be able to use a purely auditory device without having to find his glasses. This is where the telephone, as an invention with the potential of being a boon to mankind, has failed. The instrument created by Alex- ander Graham Dingaling was pure ear. The caller cranked the handle and asked the operator (Nellie) to get him Doc Witherspoon because Ma's labor pains had started. A piece of cake. Even after menopause, people could con- tinue to enjoy the telephone, in its early form. They only needed enough strength to lift the receiver. The decline of the telephone as a means of communication dates from addition of the phone book. The first phone books weren't so bad, because there were not so many numbers as to make it necessary for them to be printed in the typeface known as Roman Squint. The next retrograde step was the dial (latterly, push button) telephone. This modification made it necessary for the caller to see the number he was calling. Even in an emergency, such as temporary loss of vision in a saloon. The wonderful thing about the old phone was that if you had a heart attack, or a robber hit you over the head, you merely had to. knock the receiver off the hook and moan.' The operator responded, not by fining you but by relaying your plight to police or am- bulance. In contrast, the push button phone favors the unwanted caller, like the woman who gets me to the phone to say that she is in the neighborhood and would I like to have my chimney swept. From a friendly means of converse, the telephone has developed into an electronic monster, totally devoted to making a person look like a complete fool. If you have even the slightest suspicion that cretinism runs in your family, the modern phone will not only confirm it but amplify it into a major doubt that you have enough marbles to make a pair. For instance, I go to some pains to dial a number unassisted, only to have the operator come out of nowhere with: "What number are you Now, I have a very short re- retention span for phone numbers. I therefore have the choice of hurriedly trying to find the number again in the book or of replying "I forget what number I'm calling" or of hanging up, quietly, in hopes that the operator will think that a small child is messing with the phone (best The pay phone offers me an even larger repertoire of little deaths. Before I enter the booth I must remember to chew gum. Otherwise, when I put the dime into the slot, and it jams there, I have no way of retrieving the dime without destroying my fingernails and evolution from the ape. Recently the telephone company sent me a pamphlet explaining a new method of placing long distance calls. I haven't read It. I have put the pamphlet in a safe place I forget, for the moment, where in case I am ever templed to make a long distance call. But right now I know all I want to know, namely that an excess of DDD calls can make you sterile. Hey, operator. Yes you, whose old fashioned switchboard has been replaced by a computer like console. Get me M-24-36. If it's going to cost me a quarter, I want a really good connection. The energy campaign has finally started By Maurice Western, Herald Ottawa commentator all communities will have to become more visible as patrons of the public transit systems. When they are seen waiting at the bus stops and hanging on to the hand grips inside the buses there may be some hope of weaning people from wasteful use of their automobiles. Action is needed. Expenditures for public transit must be increased. In Alberta, where the provincial govern- ment has made grants to the cities to im- prove transportation, public transit systems should receive budget priority. Most systems need more and better buses. Conviction is needed. Those who sense, however dimly, the importance of conserving energy now for the future ought not to wait for others to lead the way or for governments to act. The patronization of public transit can begin tomorrow. OTTAWA On the evidence of full page newspaper advertisements the government, alter about 15 months of all out meditation, has now launched ils program to mobilize sup- port for energy conservation. The advertisements are headed: Why Canadians should start saving energy in 1975. Presumably, they should start in 1975 because the government's researchers and PR teams were unable to think of anything helpful to say in 1974. It is not clear as yet that the situation is any better now. Al a lime when the government claims to be exercising re- straint, what is the point of spending many thousands of taxpayer dollars in order to tell taxpayers what they already know? Roughly half the text is given over to three messages (with extracts in blackface for citizens pressed for The prime minister observes, wisely, that we should be "good stewards." Donald Macdonald tells us that "peo- ple are looking for guidance" and John Turner adds that energy conservation is a matter of conscience. These arc all lofty thoughts but scarcely novel. Everyone within reach of television, radio or newspapers has heard them over and over again since 1973. There are two graphs.'One shows that we use more energy per capita than the Swedes and somewhat less than the Americans The other suggests that a cutback of 20 per cent by 1985 is a realistic goal. These may have an electrifying effect on people who live by govern- ment graphs. On others, they should have all the impact of a feather settling on powdery snow. Mr. Macdonald may be en- tirely correct in his view that people want guidance. The question is; apart from noble generalities, what helpful, ex- pert advice are we getting for the advertising dollars spent on our behalf? Sample: Turn off the tele- vision set when your show is for offensive purposes, always the talk is about their value defensively. Their defensive significance lies in the deterrence they presumably effect. As more and more nations acquire the capability of producing nuclear weapons the pressure on Japan to possess its own deterrents has increased. Japan might get some short term assurance of protection from acquisition of nuclear weapons but in the long run the danger to the Japanese and to all the inhabitants of the earth will increase. Proliferation simply raises the chances of nuclear weapons being used accidentally or through the designs of irresponsible people who at times ac- quire political power. Whatever limitations there may be to a nonproliferation treaty it is the only instrument now in sight for halting the drift into the nightmarish world of nuclear possession and potential. The U.S. is right in urging Japan to resist the arguments to the contrary and opt for ratification of the treaty. Stubbornness on top of stupidity By Carl T. Rowan, syndicated commentator WASHINGTON It was almost five years ago that, with chief of state Norodom Sihanouk in Europe, Lt. Gen. Lon Nol seized co-control of the Cambodian government. He did so with the clear urg- ing and connivance of the United States which only eight months earlier had sweetly entered into a resumption of diplomatic relations with Sihanouk. Noting both the perfidy and the stupidity of this U.S. ac- tion, I wrote in my column of March 29, 1970: "Recent developments in Cambodia suggest that the United States has not learned as much from history as it might have. "With unseeming haste we have bestowed our blessing on the anti-Communist group that overthrew Prince Norodom Sihanouk while he was out of the country. "A brief review of the record in Laos should have reminded American officials that the day might come when we will be delighted to have Sihanouk back in power, however much he might irritate Uncle Sam from time to time." It did not take long for Americans to realize that Lon Nol was a disaster. Cables from our embassy telling how hopeless and hapless he was soon became sources of belly laughs in the state department. Since that coup ousting Sihanouk, who promptly set up a government in exile in Peking, things have gone from bad to worse to tragic in Cam- bodia. The Communists have just about overwhelmed this wretched excuse for a country, and in the besieged capital of Phnom Penh starva- tion threatens to cut an even more ghastly swath than bullets and bombs. In this town, still caught in feverish debate over In- dochina, the "domino and notions of "Com- munist the Ford administration wants over won't make a bit of difference in terms of the destinies of Cambodia and South Vietnam. It is now little more than an issue around which American politicians you and me to believe that' can spar as they draft future another million in charges about who is to blame military aid might save Cam- bodia. I think I could forget my dis- gust of five years ago, and the words of prophecy I wrote that March day, if I could find the slightest reason to believe that another {222 million would save Cambodia, or another million would bail out the Thieu regime in Saigon. Put it on the basis of humanitarianism, or just "saving those people from and in either case I would say send them the money and the arms if I thought more aid would make any difference. But the money being argued LETTERS TO THE EDITOR Marketing is farmers9 business For 34 years the grain farmers of Western Canada have been permitted no voice in the decisions which set the policies of the Canadian Wheat Board. We have been Allowed to pick the rocks, drive the tractors, and get the chaff in our necks; we can do the work and wait for the rain; and take the prices which were given; but when it comes to marketing, the thinking has always been done in Ottawa, Winnipeg, Regina, Calgary, or Edmonton. Farmers today know enough about business to run some fair sized outfits, and with a measurable success. 1 1 Nobody would pretend that an parking lOt enterprise as vast and com- the parking lot at Centre Village Mall has been a dis- grace... The snow and ice conditions on the roadway and sidewalks were unbelievable. The 2nd Ave. A. entrances were slippery and close to Im- passable. If you arrived to shop at around a.m. you found many of the close park- ing spots full of employee cars, especially at the east of Sears, around the auto centre, and near the main mall entrance. Marathon put in some curb- ing and posts to try to straighten out the parking, un- der all that snow they were not visible- but they sure straightened up when you found them. These condltioni occur every time it snows. The null manager informed me the lot was cleared once this winter. Boy were we lucky. P. WILSON Lethbridge Student letters The Herald has received 15 letters from a grade six class in Westminster School, ex- pressing appreciation of the Canada Winter Games. The following students sent letters: Debbie Koopman, Bonnie Lopushinsky, Rose Marie Bihari, Alex Alex- andropoulos, Laurie Kamage, Jerry Hamilton, Doug Cole, Gina Woo, Sheila Ohno, Carl Briegirl, Donna Grant, Kreshell Lund, Helena Rempel, Fred Degroot, Brian Teichraeb. as International Grain Trading could be con- ducted, without mistakes, but there are a great many farmers who are tired of be- ing told that they are not smart enough to understand these problems of selling, and that it is none of their business anyway. Grain marketing is our business as individual farmers, just the same as buy- ing tractors or combines, and we should have access to the facts and figures, as sales are being made. There is no rationalization for the secrecy which has always surrounded the board's operation. An elected advisory committee, composed of working farmers, can be of genuine value in giving us something to say about the prices we get... ORVILLE M. REBER Burdett- for "losing Indochina to the Commies." Cambodia has the appearance of a patient who is terminally ill from a dread disease, and in excruciating pain. More arms and money for Cambodia would be like giving more costly "miracle" drugs to that patient with each dose prolonging the but still offering no hope of survival. The prognosis for South Vietnam is not so immediate- ly grim, but just about every story coming out of this war- ravaged country shows the Thieu regime is still far more efficient at closing down newspapers that offer even mild criticism, throwing political opponents in jail and busting the heads of foreign newsmen than it is at winning support from the mass of the Vietnamese people. It is not easy to give up on a government for which your country already has wrecked its economy, committed some lives of its finest young men and undergone the political agonies of hell. It is not easy to say, "We've had no, not even when the people for whom these sacrifices were made persist in policies that fill much of the world with revulsion. But the time comes when we all must stop shielding and shoring up our old mistakes. Especially the costly ones. That time has come in Cam- bodia and Vietnam, and there will be no wiser time than right now for us to slop com- pounding yesterday's errors. over. Brilliant. What citizen, uninstructed by his govern- ment, would ever have ex- perienced so dazzling a revelation? It is possible, although we are not so ad- vised, that we could realize similar savings by shutting off the steam iron when the job is completed. The toaster, of course, looks after itself. Sample: Walk to the corner store. For that one, presum- ably, we are indebted to the high priced help; possibly to an official in the to range. Walkers should not be discouraged by thoughts of the bus fleet re- quired for transporting Ministers and MPs from one point to another on Parlia- ment Hill. Sample: Take public trans- port to work. We have been hearing that for years from our local transport authority. Sample. Keep your furnace clean. It is amazing what ex- perts can come up with in a mere 15 months of concentra- tion. Sample: insulate your home. The Eskimos have been doing that ever since the igloo was invented. Would it not be more helpful to provide homeowners with answers to practical questions? For ex- ample- how much of what kind of insulation? At what cost for the various available materials? Sample: Weatherstrip doors and windows. It may have es- caped the department's atten- tion but people have been weather stripping ever since the invention of the mail order catalogue. National Defence, we are told, has saved million by turning down the thermostats to 68 degrees during the day and 65 degrees at night. It is a good thing that someone is saving energy, and perhaps getting some work done in more reasonable temp- eratures. We are not told about the other departments (even about Energy, Mines and perhaps they are still bracing themselves for the effort. Oddly, al- though the program is ad- dressed to us, there is no sug- gestion that we should follow the forces down the road of sacrifice. According to the penultimate paragraph, the government will be releasing a series of helpful, infor- mative messages. If the first is representative, it would be wise to exercise restraint. There are also to be informa- tion pamphlets, spelling things out in easy detail. Help- ful tips, presumably, on walk- ing to the corner store. Perhaps the best is yet to come. The government would scarcely wish to scoop itself on the first full-page spread. If helpful guidance is what Mr. Macdonald has in mind, the department can move in only one The possibility cannot be ex- cluded that the campaign is intended ultimately to provide information. At this point, however, supporting evidence is lacking. The alternative possibility is that the govern- ment is spending our dollars on transcontinental adver- tising, not to add materially to our store of practical knowledge, but because it promised many months ago to launch a campaign and will be exposed to criticism if a cam- paign fails to materialize. My word! You certainly have got, an inferiority complex, haven't you? The letlibrukje Herald 504 7th St. S. Lethbridge, Alberta LETHBHIOGE HERALD CO. LTD. Proprietors and Publishers Second Class Mail Registration No. 0012 CLEO MOWERS. Editor and Publisher DON. H. PILLING Managing Editor HOY F. MILES Advertising Manager DOUGLAS K. WALKER Editorial Page Editor DONALD H. DORAM General Manager ROBERT M. FENTON Circulation Manager KENNETH E. BARNETT Business Manager "THE HERALD SERVES THE SOUTH" ;