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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - March 3, 1917, Lethbridge, Alberta MAKCH mi THE I.ETimmrX'.K DAILY HERALD SOMETHING CROW OVER THE BEST ADVERTISEMENT FOR A CAR IS THE CONFIDENCE AND ENTHUSIASM OF THE OWNER. DODGE BROS. CARS HAVE THOUSANDS OR EN- THUSIASTIC OWNERS. .'.HUNDREDS IN ALBERTA. HERE ARE A FEW OF Affidavit of Raymond Knight, of the Town of Raymond, in the Province of Alberta 1, RAYMOND KNIGHT, of the Town of Riiyrnonrf, In (he Province of Alberts, Rancher, make oalh and say: Thai lt'purchased two' Dodge Bros.'cars .from A.'D, Cummlng7of LethbridQC In the spring :of 1916, one and Touring .car. That 1 have Sad these cars in use almost daily since purchasing them and am well satisfied with them in every respect. They have stood up well under "all conditions and In of road s, in fact' I am so well satisfied with the "Dodge" car mat i'iiavc order for a "Dodge Limousine." I find that the gasoline consumption is very low fora car of the weight of the Dodge Bros, car and trial it Is just'the right weight for everyday service. Not hertvy enough to be cumbersome' and still heavy enough.to keep the road. Th2 tire mileage fs Inls car being exceedingly easy on tires. The material in the car is of the best. It has all the speed a man could possibly want In common use and can be down very low on nigh gear while passing through rough and the pick up fs wonderful. I also would say that what small repairs i found necessary were extremely cheap. RAYMOND as.a commissioner for taking Affidavits Province of Altfcrta, thjs Gth day of February, at this Town-of Raymond in-the Province of Alberta. (Signed) James, H. Walker, Testimonial Hayinouil, February'2Gth, 1D11. A. D. Cummings, Esq. Molar Sales Co., J-ethbridger 'Dear purchased a car from .ypu in.the spring of.folG ami have driven It nearly every day since that lime, altogether.several thousand miles and all Ihc expense H lias been to'me so. far for nc.w parts ivas for a-new radialqr cap which 1 "Which cost mo Bovenly-flvo cenlB. 1 hought this car anil nt tho-linio'knew nothing of an mUcHiiobilp, ilJd not know the carburetor from a Hjinrk plug io lell the Iruth hut it has always been in running order whenever I got Into It nnd never the least Iroublo-ivhalevfer' nnd I like it fine. flelicvc mo fnithfnlfy, G. MEEKS, Ilayjnond, Allierla. DODGES IN FOURTH PLACE Make Big Advance In Selling Since They Slartetf- AMONG LEADERS IN TWO VEA'RS OF BUILDING From Obscure Space in 1915 Show to Main Aisle Exhibit on Ground Floor. In cnLeriiiE the automobile show In (iraud Centraljpalace viscera (he exhibit of Dodge JJroq on Uic main aisle. That in two years this company lus moved from door lo one of ihc most liromlnenl rloces in the show is evidence of the success Dodge Brolh- ore have scored. Al Lhc cxJiibtlion ot 1015, their ear was.listed aniong .Ihe 1111- us Ihc first'car made commercial basis Imd been deliv- ered less Ihnii n nionth before. In 1916, the 11 regress of ihc had lu.cn eucli that it hn.s gone Into ciglith [ilncc'in tho Industry In the volume of business und had moved to thr, main floor. i" yfh'C.n the drawinys for space ivcrcymailc for (ho present show, Dodge Hrothors were in Jpurih place among the .Tompanlta hoIdinB niGtnbcrshfp iii Ihe Chamber of Commerce, and entitled because of Hits rniiKIng. ,lo of the best locations al Ihc show. llrolhers hjive always! lie en reticent In dtKCiissiug produc- tloii- Iml It is known iliat when (hey celebrated (lielr second aunlver- sary as car manufacturers, on Dcccmhcr 5, more lhan 100.000 cars had liucn delivered to Individual owners, nnd It (s uiuIcrstootL thai in tlio onifrc period Una company has never been able to catch up with the demand. The plant nt nclroll Is one of Ihu Inrgesl In the country, ivilh .1 door space In excess of seventy-one acres and nearly employes, New iuUlilions nrc lielng constantly erected and Ihe number of work crs added to. nortge.llrolhcrs arc unTcjue In lhat there has never hccn a dollar of outside money put Into the owned in" Its en- tirely by Ihe two H and Horace K, DoJgc. 'Only one standard chassis In mnup, (nil Doilge now.offer three hody styles, Ihc (curing car. the roadster and a sedan, and.'ln adulijon. purchasers of louring carg may have them filled wllh a winter lop. which can ho removed in summer and Ihc regular top suhs- Hinted.. i The sedan U the new oflerins ol Ihc was Introduced lo public n. mondi CIRO. NEW YORK TRIBUNE, SUNDAY, JAMJARY 17. SPECIFICATIONS H. P. 3-point suspension unit power- plant. Compression G4 pounds iinr square inch. 260 H. P. M. al ID miles iicr hour'on direct drive. "L" head, cast en block with removable vvaler cooled head, Lore x Inch stroke. Firing order 1-3-12. Connecting iorgcd Chrome Vanadium slccl. center (a center of licar- Crank forged Clirome Vanadiuni .steel; connecting rod bearing diameter, fitches, Inches, lotiu. Diameter of main Hearings, 1% indies. Front'2 15-1G Inches long, 'middle inches .long. roar 2 3SJ-32 Indies long, bronze shell bablnll Hnccl hearing bushings used. puiifp, driven by spiral cm crank shaft, feeding lo oil jilpo. located along roof ot crank case. Pipe la drilled lo throw jci3 of (ill into troughs for connecting roil dippers ,nwJ 'inw> pockets for cam shaft hearings. Main hearing pock- eLs "supplied by splash feed, Splash Cecil to pistons- and piston pins. The oil runs Iwck into the oil nan, is strained and the circulation repealed. circulated by ceiitrtfueal pump driven at crank sliafl speed. TulJiiIar radiator. Six- blade prcs3Cd Bind fan, hell driven from .pump shaft; Ddfustahle bracket to (akfi up Ijclt stretch. sliding Rear type giving three speeds forward uiid reverse. disc. Hall thrust release ClulchVHry fmillinle -mechanism. Universal Joint Hing and yoke- type. The ring car- ries four Inrge. bushings, in which Ibc trunnions Rear Axle Full-floaliiiR spiral hcvel gear type. Pressed steel housing thick, >vilh removable "cover fiivinjj access to differential and hearings. Differential four Lushed hevel pinion iype supported on removable front carrier. Gears. Chrome Vanadium steel, heat-t rented. ElglU rolled bearings used In rear nxlc. Solid propeller slmfl enclosed in torque tulje. Emergency hrnfcc, interim! shoe 2 inches wii'it. braks, -COHtractiiiK band Indies ivldc. Uolh aei on rear ivlieel drums H Inches in diameter, on hrakc pull roils. Front 'T section drop Chronic Vanadium steel adjustable tic rod. Chrome Vanadinm steel; Front scnii-cKin- tic, 35 13-lG-inehrg long. tbrcc-quarlcr elliptic. Lower 43 Inches long. Upper 17 -Indie's lous- Sleering Gear Irreversible, worm and "worm wheel type on side of fitter! wltli H-inch wheel. Ball and spring socket s Leering gear arm con- iiccthiE rod. On right side of 1 0-16-incli clear opening, 5-1G Iticli lift. Cliroinc palladium steel. Carburetor Special design automatic nlr valve type. Pitied wlili hat atr tube and shutter, In- lakt: passage bchvccn cylinder No. 2, antl No. 3, Delco igniLion nntnnintlc, spark advance. Slarter 12-volt North Kasl blngle unit starter gen- cralor, ailrnt driven from crank shaft. Battery Willarcl l2-voll storage uatlery; locaied In pressed, steel box under front HOOT hoards. Fuel System Vacuum feed. Fuel tank suspended at rear, capacity 15 Ralfon3, eciulppt'd intli Eaugo. Control levers in center of car mounLcd on Irans- jnJssioJi case. Control lover on ball pivot with lock- ing device for each speed. Emergency braku lever to right of control lever. Clutch pedal for leit fool. Drake pydal for right foot. Accelerator pedal lor right fool. Starter pedal center; of too board. Spark und throttle levers under steering wheel. Instrument CO-inilo speedometer driven from transmission. Total and trip mileage recorder. Oil pressure gauge. Locking ignition nnd lighting switch. Current Indicator. Carlniretor rtash control. (Jlovu locker'aml instrument lamp. 12 hickory spokes, front and rear. FUlctI 'wJlh dcuiounlaliiu rlin, Estra rim furnlslied. .Tires 32 x all around plain irean front Y-T-Non-sltid tread rear, and Coupe 33x4 inch.) Heal grain sluffeil with natural '_ curled liaJr. Pressed steel, attractive rrowneU '-Linoleum covered, alumiimm bound, running boards; Radiator splasti shield. ,1 inches. 5C inches. Clear vision, vision, Top pii'c-raan type witli JUfy side-curtains and dust hood. Lalnps Electric; two headlights with dimmer, latl lamp and dash light. Equipment Electric robe rail, foot rail, llcenso brackets, tire pump, jack, lool kit, tire carrier with demountable rim. Shipping Touring car, 2335 Ibs.; Roadster, 2240 lha.; Winter TonrinE Car, 2500 llis.; Winter 2230 Ibs.; Sedan, 2COO Ibs.; Coupe, 2JOO Ibs. Touring Car or Roadster, Winter Touring Car or Winter Roadster, Sedan or Coupe, prices F. O. B. Lelhbrkjge. Motor World Bellwethers Put Reputation First REAL LEADERS OF THE AUTOMOBILE INDUSTRY JUSTIFY PUBLIC CONFIDENCE BY THOROUGH THE THEIR ONLY CODE. By C. E, T. SCHARPS. Huge production or great profits alone do no constitute any conip-iny a leader in t'r.c industry- 11 mailers a company guilds !i few poort carg or many. If ils gaoils arc good, if its pledges JITC fulfilled. Hint, company is n .leader. Those who see only the Immediate profit'and lake it, ralher (hail uuiltl for Ihc future'anil make goqil-lo their customers, arc nol leaders, even if thcjr arc numbered by Hie thoioanrls and are met on every voaA aiid highway. Mnke-KOuil Is IniilL into the cars ot a true leader In tnc industry and Is Just n3 much a part of It as the 1 linvc heard It avKUcd that big production is an excuse far mntcrl.il fruiUs In Ihc production of n new model. Well, let, us lake .tlic case of-Dodge Brothers. In Ihc two years (hat omleil In Qctoher last they hail buill and put on the market cars of ajjraml new design. They nrc now well on Ihoir Iheir second Anil I know of no other company loilily that more thoroughly enjoys (he imlillc conCidcr.cc llian Uo.-lge lirathers. Flnt ihc Urolhci'S arc u special case, Ihc objectors may say. They had thai big factory when they cut loose front Ford and were ready lo get. liusy on their .own .sliitt. Uut it lie Tcnicmbercd that Ilicy didn't rnnlt) llm nJiolo Ford car for one thing and Ihcrcforc weren't on a production basis to lurn. out n complete automobile. Dortse llrnthcrs' car doesn't look much like a .Ford, dries it? Xo, indeed. The Dodse-rfJrolIiers didn't use any Kord pnllerna or designs. They liuiH from UP.- The Oodge Drolhers constructed 110 Icsa lhan tcsl models. Antl they rhn them hard and con- stantly IhroUEhoni. Ihe year of preparation Ih'cy had. alter Iho b'onl contract was cnncelled. They Icslcd Ihein lo Ihe limll. The.ono that up host and met all tliclr requirements they ecltlcil on ag jhcir nioilol. That is the Doilgu Brothers car of loilay, uot materially different from their very earliest ears. Troubles o[ hafit to he sure, with the early cars. But they ivere.minor and certainly not chronic. They didn't nm through' the scries. The Dodge Brothers insured owncr-snitsfactioii and de- pendable goods in advance.- few things cropped up aEtenvnrd they cured readily and effic- iently. There arc plcnly oE owners of the [irst run of Dodge Urolhers cnrs who today, would nol swap for new models. They are satisfied- Tho cars have 'made good to Ihoiu. From the start the Dodge Drollicrs Jiavc never made hifalulin claims lor llicir They have ad- vartisoil lor the public confidence and they have clearly realized Ihelr responsibility. Just ns an ex- nniplo. hero Is Ihe litest trade paper lulverllairttf copy, jilaccd in journals Intcirdcd nol for ilic general public Iml for Ihn cj-es of the dealers: "Dodge Brothers' rnpulalioii is a distinct asset to the bill it is also n responsibility- "No dealer should ever permit buy one in his employ lr> do or say anything thai. might Imperil the confidence Iho public feels in Uodgc Hrothcrs anil .in their product.11 ._ Thai ts the rTcynotc, Sonic persons have Ihcre was loo much in IDG advertising oE Dodge Urothcrs; that theirs was not "persuasive" copy. Don't think for a minute there Is anything namby- pamby about the organization, Al the factory and In their dealers (hey aro as aggressive as Iho mosl concern you tarn Imagine. They can and, do _ feo after business with Iho best of them, Init they confidence llioy can win. believe in holding every bit ot Iho 'confidence they NEW7VORK TRIBUNE, JANUARY 7, 1917 LIMITED Affidavit of Levi Marker, of the Town of Magrath, in the Province of Alberta f, LEVI HARKER, of tht Town of Magrath Iff the Provlnct of Alberta, Rancher, oath and say; That I purchased a Dodge Bros. Car from A, D, Gumming of Lethbridge, in March, 1916. That I have used it almost dally since that time, that I am well satisfied with it and It has proved satisfact- ory under all conditions In all hinds of weather. I find the Dodga car vtry easy on gasoline and oil, and the tire mileage very hlflh and what Little repairs I had to buy were exceedingly cheap. If were buying another car tomorrow for everyday use I would buy another s (Signed) LEVI y Sworn before me, a Commissioner for taking Affidavits. In and for Ihe Province of Alberta, this 6ih day of February, (Signed) D. H. Blngham, a J.P. for Alberta. Testimonial' Barons, Alberta, VJ'JL February" 1017. A. D. Cumtning, Eso.., 3Ianaeer, Molar Sales, Ltd. Dear purcnnacrl a car froni you in Apiil, iDlc, and have driven-it several thousand miles and have not spent one cent on repairs. 1 bought this car ant] al the lime of purchase I knew noth- ing about a car as 1 had never driven Vine. TJifs car has uot given uny trouble ot any lime since buying. am vory much pleased with my car and -would not part wiih it for any other car on tho markut today. It is very easy on gasoline nnd oil. Believe me Sir, yours faithfully, H. M.1 WELSH, Testimonial Alberta A. D. Gumming, Esq., Manager, Motor Sales, Ltd., Lelhbridgc, Hranch; Dear reply to yours of the 1st last. 1 to say that Ipur- chased a, Dodgc'Dros. Hoafislnr la Juru> 191U and drove miles between that time and Hie IsL-.oi Janriary, 1917, that in all the lime I tlrovo this car, miring all. sortsvo[ weather and all conditions ot roads, mud'anM snow, ,ll never cost me n cent Tor repairs. I found it particularly economical Gn''Ensollue and oil. In fact I was more it parucuLfiny economical on Ensouiie anu on. in tact i was more sallsIietJ -willi the service oE thia car. la the first week January 1 was altered 'practically ;th'a tirst cost oC this car for it by a nian.who had been-keeping'll-.under observation lor some IJILO as lib H'immediately particularly require a car my; 11 U tllJLL'U II tlllU -1 II 1U IIUL yUl for January aml-Felruaryl let hi order for a 'new '-IJodgc Roadsler." I havo Ihe, honor- Sir lo be Yours (Signed) A, E, 524 Slh Slreet S., Lethhridge, Alia. Barons. Alto., Testimonial February-26th, -1017. MOTOR SALES, LIMITED, .v: i Lelhhrldgo, All eel a.. In regard to the Dndgc I really thinlr Iho.best sold in this part of the country for the money. Since this car'has licen selling here I have never ECCH one yel taken, repairs. 1 biive run many different kind of cars and am running the Dodge now for the firm of Grrmt fc Moir. 1 run Ibis car miles lliis sea- son wilhoul paying anything out for repairs. Tho Dodge, car is a yood quick car in cvcrj- irny and has the right weight for power and endurance. ll I was to huy another car lo usu for all round sure would buy a Dodge. I lurneil a trick with the Dodge car on tho 13lh ot'Febrnary that hr.n :ill fioing. cast of Uarons alraul IS miles I jumped a-. prairie: wolf. My brother, A. M. wito .wero ivlUi he. lie said lo nic don't you catch lhat wolf." I said, "alright, we will try him out." We turned the Dodge atter Mr. Wolt and first two miles everything went fine Tor him, only, that liis lohsue was out .iTirl he seemed prelly warm. The three miles I ran over him four limes. The last lime fixed him, all he needed was a knock on the head, which my brother gave him with the car crank. The- five mile nm put the wolf nil in Ijut the Dodge had all kinds of ginger Icfl. Wo brought tho wolf lo town.and had our pictures lakou which will be very glad lo send you a lillle liilcr. Hoping llifiso remarks will rot, sell you short of cars, I hcg io remain, yours very truly, (Signed) E, A. GRANT, Alberta Distributors 4th Ave. S., Opposite Alexandra Hotel Lethbridge Branches at Calgsrj ;