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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - March 1, 1975, Lethbridge, Alberta 38 THE LETHBRIDQE HERALD SslMfdsy. Mirch 1, 1975 M.49 DAYS Monday and Tuesday, March 3rd and 4th, 1975 Centre Village IGA 2nd Avenue 13th Street North Martens' IGA Coaldale We reserve the right to limit quantities Prices effective till closing Tuesday, March 4th, 1975 SPARTON APPLES Canaria Fanru d niinrt hnakat Canada Fancy, 4 quart basket NAVEL ORANGES 15s149 Sunkist. Size 72's................................... R CATSUP Aylmer, 1 1fl.cz. bottle LUNCHEON MEAT ?'149 Borvil, 12 oz. net wt. tin I TOMATOES Libby's Whole, 19 fl.oz. tins CHEESE FRIES Hostess, 5.3 oz. net wt. pkg. POTATO CHIPS 2si49 Hostess, 8% net wt. pkg......................... R ORANGE CRYSTALS Nabob Sungold, oz. net wt. foil COOKIES Dares Assorted, 6 oz. net wt. pkg..... MACARONI Catelli, 12 oz. net wt. Apothecary jar FABRIC SOFTENER Nu-Fluff, 128 fl. oz. plastic CAKE MIXES Monarch, 9 oz. net wt. pouch pack PIE FILLING Nabob Lemon. oz. net wt. R Nabob Lemon, oz. net wt. pkg. Fresh from our In-Store Bakery Centre Village IGA Phone 327-0353 PANBUNS WIENERS Bulk FIRELOGS Esso, Case of 6 logs Made-in-China frock smash hit Women's dresses return to Peking By JOHN BURNS Special to (he Herald PEKING The latest development in Peking fashion is the return of women's dresses. The dresses, 20 of them, have been a smash hit since they went on display a week ago in a bazaar in the old Chinese city, giving the women of the capital their first look at a made-in-China Frock since the Red Guards condemned them eight years ago. Throughout shopping hours, crowds of curious people nave clustered around a small alcove on the ground floor of the bazaar, exchanging obser- vations on the merits and otherwise of the dresses ex- hibited there by the Peking Dressmaking Company. The company, proposing to put the models into mass pro- duction by summer, is soliciting the opinions of the buying rare exer- cise in market research that has not found potential buyers wanting for suggestions. The dresses all conform to the same basic pattern, with a collarless neck that carefully avoids any suggestion of decollete and skirts that fall to midcalf. But they include models with short and long sleeves and pleated and straight skirts, and they come in a range of materials from solid blues, yellows and greens to pink gingham and flowered prints. Some sport a small bow at the neck, others a double row of colored but- tons. In an announcement pinned to the alcove wall, the makers invite the "broad masses of workers, peasants and soldiers" write down their "precious opinions" about the models, and a table with pencils and reams of stapled paper is provided for nearby. ,s is to be expected in a .-ountry where a liability at- taches to any expression of personal opinion, the written comments are uniformly favorable, with only the mildest suggestions for change. "The styles are sim- ple and graceful, but it would be good to have a greater variety, of wrote one commentator, anonymous like all the others. "Number 14 is very penned another, "but it would look better with a collar." observed a third. "Hurry them into produc- Comments overheard among the crowd are less guarded, though still general- ly favorable. The most com- mon criticism is of the collarless neck, a feature borrowed from the traditional style of Chinese women's because the maker's announcement stresses that special care was taken to make the design characteristically Chinese, and to see that it conformed to Chairman Mao's axiom about "making the past serve the present." While the majority opinion clearly favors the prospect of getting women out of the baggy trousers and loose- fitting blouses that have been the order of the day since the Red Guard period, there are enough critical voices among the onlookers at the bazaar to indicate that there is still a minority that believes, with the Red Guards, that dresses are by their very nature lewd. "No mutered one old peasant, his wizened face pok- ing out from underneath a winter cap with snoppy earflaps. said a generously proportioned woman in late middle age, ap- parently content to live out her days in denim pants. "Oh those exclaimed another woman. "Too like curtains." The return of dresses to the capital follows a similar move in Shanghai, which is usually ahead of the trends elsewhere in the country. Shops in the world's largest city began dis- playing frocks late last fall, though there, as in Peking, there are as yet none for sale. When production starts prices will be in the to cheap when the av- erage worker takes home only about a month. Credit for the decision to re-introduce dresses is generally given to Madame Mao Tse-tung, who stunned the crowd at a Peking sports stadium 20 months ago by appearing wearing a white calf-length dress with a matching shoulder bag and shoes. It was the first time that she had been seen in public in anything other than a pant suit, but she has worn a variety of dresses on a number of public occasions since. From about the time that she first appeared in a dress, the party-controlled press began urging Chinese women to be more colorful and im- aginative in their dress. In the past two summers there has been a gradual shift back to colored blouses and skirts, but the vehemence of the Red Guards' attacks on anything that smacked of Western influence was such that the majority of women have held back, apparently considering it better to be out of fashion than vulnerable to another shift in the ideological winds. Sears CORRECTION Due to problems incurred in the East, Item 100% Polyester knit blazer, priced at on Page 23 of our fashion flyer delivered in today's Lethbridge Herald, will not be available at this time. Orders will be taken and filled as soon as the blazers become available. Sears regrets any inconvenience caused to our customers. Monday, MARCH 3rd a.m. till p.m. MCGREGOR HAPPY FOOT SOCKS 1 49 Men's Fortrel Combed Cotton BREVETS (74-9329) Only, each.............. 1 49 MEN'S HI BULK WORK SOCKS Pair, only 1 49 MISSES' GIRLS' TOQUES 249. Only 1 49 MISSES' TIGHTS 1 49 WHISPER PANTYHOSE M49 211 ON THE WIND hrhNrt Only 1 49 HAI KARATE SOAP-ON-A-ROPE IM-WH) Only................. 1 49 JOHNSON'S BABY POWDER 1 49 SOFTIOUE BATHOIL BEADS 1 49 Centre Village Mill Phone 329-0037 ;