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Lethbridge Herald Newspaper Archives

- Page 12

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Lethbridge Herald, The (Newspaper) - March 1, 1919, Lethbridge, Alberta This This is the Question the Advertiser 44ias demanded to thtfegiiinmg of advertising almost three hundred years ago. v It is the most vital question the publisher has to answer, and, until recent years the rnost use circulation was, for centuries, an unknown elusive to die advertiser and a taatter of guess work to the publisher. i _ Bureau of Circulations Answers This Question It Supersedes "Blue Sky" Statements Its annual audits of publisher's statements indicate dearly and accurately not only the quan- tity, but the quality of the circulation of the paper, and are accepted by national advertisers and advertising agents as positive and accurate information. The ytta] thing about the a A. B.C." guarantee is that it stamps the "Sterling" mark on the circulation of a newspaper. k places circulation data before the man who decides where advertising appropriations shall be spent It enables the advertiser to figure on figures based on facts without further investigation. i Herald is member of the Audit Bureau of The Auditor has jntt completed hie Annual Audit Statement will sent on request ;