Lethbridge Herald, The (Newspaper) - June 26, 1974, Lethbridge, Alberta
LETHBRIDGE June Don't stock your freezer with beef until later on Premier Richard Hatfield of New Brunswick climbs out of Bricklin car. A new sports car is born NEW YORK (CP) The highly-touted Bricklin motor car was unveiled Tuesday at an elaborate reception. Hundreds of guests and re- porters jostled into a huge banquet hall to see Malcolm Bricklin, designer of the sports vehicle, whip a cover from a pearl white, two-seat fastback mounted on a platform and adorned with a bouquet of orchids. The 35-year-old manufacturer announced that the first cars will come off the assembly line in the firm's plant in Saint John, N.B., late 3000 SQUARE FEET FOR RENT Downtown Commercial Space Phone 328-1520 or 328-5309 in July and will be in the hands of 200 dealers in the northeastern U.S. early in August. Premier Richard Hatfield of New Brunswick, whose government is one of the principal backers of the Bricklin enterprise, joined the festivities. In brief remarks he said he personally has "invested a lot of faith in this car." "And I am very, very happy." The province is a 51-per- cent partner in Bricklin Canada Ltd., a subsidiary of General Vehicle Inc. of Phoenix, Ariz., of which Bricklin is president. The Bricklin, controversial in Canada because of delays in its introduction, is a low- slung, V-8 powered, gullwing- doored vehicle described in the company's brochure as containing "revolutionary" safety features. These are said to include a bumper system designed to withstand impacts exceeding U.S. federal standards, a uni- tized body of tough, vacuum- forged acrylic, an integral roll cage to protect passengers. By JEFF CARRUTHERS Herald Ottawa Bureau OTTAWA Canadians planning to stock up on beef for their freezers during the next few months would likely fare better financially if they wait until October or, better yet, until early 1975. According to beef supply and price experts with the Food Prices Review Board, retail prices of beef are expected to continue to climb through July, August and September and then tail off again later in the fall and into the winter. And if one FPRB economist, who has been studying the Canadian beef situation intensively during the last 18 months, is right in his crystal-ball gazing, Canadian consumers should be in for a marked reduction in beef prices early next year as an anticipated glut of Canadian beef comes to market. The official added in an interview Tuesday that if cheaper American cattle and beef start moving into Canada once again later this summer the anticipated retail beef price increase this summer shouldn't be as large and yet the decrease early next year should remain and perhaps be when you buy the 3 ttxsize of'country Rarkay Margarine. (Or the 2 Ib. plus 1 Ib. size, or three 1 Ib. sizes.) Parkay's convenient 'Alb. squares make baking easier! The sweet, delicate flavor melts right into foods, and stays country fresh, from first taste to last. Parkay is Canada's best selling margarine And it's made fresh daily. How much fresher can you get? ll'llll" 't "t'l WITH _. Country Frwh Flwor The country fresh flavor of easy-spreading Parkay makes eating a real Parkay nght on the table, as part of every meal and in recipes too1 3 LBS. of Parkay Margarine, the one with country fresh flavor. MR DEA1 1JK You l refill HiMrib i'- of Kraft ni'-rrhindiw cwpl lutborvH K Krifl Onh, ie refund pr 'K. rnuM pat am, or "f prohibited TfstndH rv 1ixed Csiib value 1 20 cert prompt H. rv.r-kl ttnflH TO Box MIS Quebec H SC W 1 In terms of prices, this sum- mer the cost of live cattle on the hoof could jump from to a hundredweight now to and even a hun- dredweight by late August- early September, the FPRB official predicted, depending in part whether the border is opened to cheaper American meat which would moderate the price increase. At the retail level, this would translate into average meat price increases of 15 cents to 30 cents or more a pound, depending on the cut, with the barbecue cuts even higher as a result of high demand resulting from the barbecue season. Later in the fall, if the border is still closed to U.S. beef, prices should drop back down to today's prices and then continue a traditional decline into the winter. With the U.S. cattle moving freely across the border again, Canadian cattle prices could drop to the low range by early winter. But six months to nine months from now, Canadian beef prices could drop to about a 60 cents a pound difference at the retail level from today's prices, assuming consumers would get all the an expected glut of Canadian and perhaps American beef hit the market all at once, the FPRB official predicted. The glut, and the consequent rock-bottom beef prices, could result from a combination of the negative forces affecting the beef industry in Canada and the U.S., the official explained. With the outlook for cattle- men becoming more bleak in terms of rising feed grain prices and changing consumer meat preferences, many more Canadian cattlemen could de- cide this winter to cull their herds sharply for sale late in the fall and early in the winter instead of building up herds for wintering-over and sale next summer and fall. In addition, the beef industry is at a peak of beef cattle supply at present in the normal three-year beef cycle, the official said, meaning that there's a lot more cattle ready for market this fall and winter than in previous years. This glut will inevitably force down prices and perhaps convince even more cattlemen to get out of the business and sell their herds for slaughter. While very few of the "ex- perts" in the beef and retail food industry, as well as in government, are confident .any more about predicting what is likely to happen as months from now. most of those contracted Tuesday agreed with the Prices Review Board official that for this year at least, beef prices will go up and then go down again later in the fall, in response to traditional meat cycles. During the "barbecue sea- son'' months of July, August and September, consumer de- mand for many of the more expensive cuts of beef traditionally increase substantially, they explained. And this year, the demand and price situation is com- plicated by the fact that hotel and restaurant buyers are also competing for the same limited supply of beef, pushing up prices even higher and tightening supply according to the Canadian Restaurant Association. During this same period, ac- cording to the Prices Review Board and the agriculture de- partment, the number of cattle coming to market for slaughter traditionally drops off, in part because cattlemen like to keep their steers on pasture during the summer and then slaughter them in the fall and winter, when feed grain costs become a factor again. In the fall, the number of cattle coming to market tradi- tionally increases again, resulting in a drop in prices. And the volume of cattle coming to slaughter at the end of this year is expected to be substantially increased compared to previous years. The Food Prices Review Board official explained that many cattlemen have "lost the will to go on building up their herds" and will send to market cattle normally held back for breeding. S. B. Williams, deputy minister of agriculture, added there are a large number of cattle which will be ready for market this fall and winter that were held back last year as a result of low prices; that were delayed because of the federal government's ban on use of the growth stimulating hormone DES; and that cattlemen didn't put on feed last winter but overwintered on the range as a result of higher feed costs Mr. Williams, who predicts a price increase of between 5 and 7 per cent this summer and a drop of about 10 per cent in the fall, said it is difficult to predict what will happen next year because so many factors could change the market situation between now and then. CAREERS LOUNGE PERSONNEL Mature responsible person needed. Wages commensurate with experience. Apply in person to Mr. G. Royer PARK PLAZA MOTOR HOTEL WANTED! Youthful mature individuals interested in pursuing a career in Calgary in the retail food industry with Canada Safeway Limited. Present salary range per hour. Excellent benefit program. Apply in writing or in person to: PERSONNEL DEPARTMENT CANADA SAFEWAY LIMITED 535 10th Ave. S.W., Calgary T2P 2J4 ACCOUNTANT Air Conditioned Office Pleasant Working Relationships Excellent Benefits and Salary Plan Requirements: Able to meet and deal with agriculturally oriented public. Two to three years com- pleted in R.I.A. or C.G.A. programs or equivalent. Able to take charge of office and procedures. Municipal and irrigation experi- ence an asset. Apply to: LETHBRIDGE NORTHERN IRRIGATION DISTRICT 33413th Street North Lethbridge, Alberta Telephone 327-3302 Applications close July REAL ESTATE IS THE GAME AND BLOCK BROS. HAS THE NAME AND THE NAME OF THE GAME IS PROFESSIONAL MARKETING We want people who are interested in learning the game. We can show you the way to become a leader in the real estate Mies field. Our training program is among the best in the business. Our incentive program (Hawaiian trips, bonus, cash, profit sharing, etc.) is un- equalled. 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