Lethbridge Herald, The (Newspaper) - June 25, 1974, Lethbridge, Alberta
22 LETHBRIDGt HERALu i June 25, Alexander has his eye on fourth crown By GARY ALLISON Herald Staff Writer The best way to sum up Joe Alexander's career in rodeo is to say that about the only thing he hasn't won is the bareback bronc riding at the San Francisco Cow Palace. Name any other major rodeo from Calgary to Cheyenne or Houston to Denver and Joe has finish- ed number one there at one time or another. He has three consecutive world bareback cham- pionships to his credit and has a large lead in his quest for a fourth straight crown. "I'd like to make it four in a Joe said, "no one has ever done that. It would be kind of nice "The one thing I'd like to do soon is slow down a bit, cut my rodeo in half. I've SPECIAL OCCASION GIFTS from THE NOOK Westminster Plaza Phone 329-0700 been going down the road pretty hard these past few years." Joe hits over 100 rodeos a year, logging more than miles by car and an additional by air, mostly on commercial flights. While he picked up 000 plus, from rodeo pay windows over the past four years, about half of that money went towards ex- penses ranging from plane tickets to motel and restaurant bills. Right now gas is a crippl- ing expense. I've found no problem getting gas if you stay on the main Joe stated, "it's just that' its getting so high its hard to keep up to it." Rancher Joe was born in the tourist capital of Wyoming, Jackson Hoe, on Nov. 4, 1943 and now makes his home just a stretch away at Cora, where he ranches. He first started rodeoing in junior rodeos, and then not until the age of 18. He attended the Casper where he was on the school rodeo team with another pretty fair cowboy, Canadian Ivan Daines. Joe majored in animal science while at school and received his degree from the University of Wyoming. The three-time champ did pretty well in college rodeos and decided to give the pros a shot. He had moderate success in some of the smaller shows and in 1970 decided to try it full time. That was a day bareback riders wish had never come about. He hasn't mis- sed a National Finals since and has been tops in the trade for the past three years. This year he is off to a start never seen before in bareback riding circles. He already has winnings just short of the mark and has won just about every major rodeo of the year thus far. Still single and fancy free, Joe says his biggest thrill in rodeo thus far was winning his first title in 1971 Split jeans The funniest and most embarrassing experience he's been in occurred in Salt Lake City, Utah, when riding in front of U.S. President Nixon. He split the back end out of his A cut above the rest HESSTON 2000-100 FORAGE HARVESTER If you want more forage per horsepower, and more pre- cisely cut forage, then bring on the Hesston 2000-100. No other pull-type harvester in the 60 tons per hour class has this much brute strength. And nowhere will you get more precise cutting. 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He had and football scholarship but decided he was too small for football. He used to run the 100 metres in 10 seconds flat. He also liked basketball in school but finds little time for these sports now. When he does get some spare time you can find him on the ski slopes in the winter or fishing and hunting the rest of the year Like most cowboys he also enjoys team jackpot roping. Joe is not certain about the direction rodeo is taking. "If it stays like it has for the past 10 years I don't know where it will go, but some changes are taking place with big companies becoming interested in backing the sport. There could be some big changes in the next five years with guys making upwards of to a year with these backers." Rodeo key "More money is the key to rodeo but goes along with better committees and better management of both rodeos and the associations. If a rodeo .is not making money it should be studied to find out why. The big ones that make plenty of money should be putting more back into the sport. I'm not complaining on a personal basis. I've made my share, but I've seen an awful lot of broke cowboys." The judging system in rodeo is sufficient but not the best in Joe's opinion. He'd like to see professional judges runn- ing the show, just like other sports. Joe has had a very few injuries, the most serious one being a broken finger. He doesn't feel rodeo is overly dangerous and com- pares it to some of the rougher contact sports. JOE ALEXANDER I HOLIDAY IN SPAIN (Costa Del Sol) Via C.P. Air 11 Departures thru 21 nights stay in deluxe or first class suites PRICE INCLUDES: Return jet air fare Calgary to Malaga. Return transfers to Hotel from airport Half day Nerja Tour Welcome Sangria. Party 21 Nights accommodation in one bedroom apartments with kitchenette. LIMITED space on each departure BOOK confirms your holiday. 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