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Lethbridge Herald Newspaper Archives

- Page 36

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Lethbridge Herald, The (Newspaper) - June 4, 1974, Lethbridge, Alberta What LIFE Is Ail About Even before the first Shoppers Drug Mart store was created, the LIFE Brand name was regis- tered in Canada. That's because our founder was genuinely concerned with the high cost of over-the-counter medications and health and beauty aids. He wanted to provide consumers with a high quality product at low prices. It is because of such factors as low overhead, no warehousing, no national advertising costs and volume buying, we've been able to maintain low prices on LIFE Brand products over the years. Today there are over 175 LIFE Brand products on the market which in- clude a wide assortment of health and beauty aids, sundries and a complete line of both synthetic and natural vitamins. It is a known fact that consumers across Canada have responded so en- thusiastically to LIFE Brand vitamins that they have become one of the top five nationally-known best sellers in at least two provinces. A LIFE Brand product is developed through a long and complex process. The quality is monitored in testing laboratories until each passes a series of rigid tests. Each item is then tested with a con- sumer panel for appeal, consistency, fragrance, appearance, packaging, etc. Shoppers Drug Mart stores are so sure of LIFE Brand quality that they offer you a money-back every item. We're always looking to develop moTe constantly researching new and oelter ways to serve you, the consumer. It's good to know that LIFE Brand products are available in every Shop- pers Drug Marl store across .Canada and that you, the consumer, can share with us the satisfaction we have in bringing these fine products to the market- place. After all, at Shoppers Drug Mart stores, that's what LIFE is all about. HWE0TOR Schick II Twin Injector Blades 5s Old Spice Original Stick Deodorant A "200" special. OZ A "200" special. Old Spice Original After Shave OZ A "200" special. Brylcreem Power Hold Spray 6OZ A "200" special. 4711 Sir After Shave 1 'i OZ Cologne 1 OZ Both for A "200" special. Wilkinson Swordmaster Blades 2 Bonus Blades A "200" special. I Roman Brio After Shave 4OZ A "200" special. Gillette Super Stainless Blades 10's A "200" special. CUKITY ZBT Baby Powders Curity super DrV Diaper Liners 200s A "200" special. PlayteX Nurser Kit 677 A "200" special. i.T. Baby Powder 125OZ I A "200 special. I Baby Scott 30 s Disposable Diapers Regular A "200" special. 200 specials for our "200" celebration PAGE 12 ;