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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - June 1, 1916, Lethbridge, Alberta THURSDAY, .JUNK 1, TITK LETHBKinr.K DAILY IlKUAI.n PAGK. FIVE THE ROYAL STORE High- grade Stock at Bargain Prices "THERE MUST BE SOME REASON WHY" WHEN OIK VERY J5EST ME RCITANTS AND OIT.EH THEIR GOODS IN THE HEART OF THE SEASON WITHOUT ANY RSTRICTIONS, AT PRICES WHICH BARELY REPRESENT THE FIRST COST OF PRODUCTION. HERE IS THE REASON STRAIGHT FROM THE SHOULDER. THE EUROPEAN WAR HAS PLAYED IIAVOC WITH THE RETAIL TRADE, IN FACT, IT'S A BUSINESS CRISIS EVERYWHERE. NEVER HAS THERE BEEN SO MANY BUSINESS FAILURES KNOWN BEFORE. People have money but ECONOMY has been practised 1'or a long time, that they are sure hanging on to it. We are determined to make tficm' loosen up. Til ere is only one alternative open to us. We must raise cash at once and we are going to get it, the'ouly way is (lie LOW PRICE WAY and right in the face loo of advancing prices on all kinds of merchandise. Read over the few of the following Bargain Items and you will readily see that former prices have been forgotten and (he opportunity for TRUE ECONOMY IS AT HAND. PLAN TO BE HERE. The assortment is large, yet quantity and sizes are limited. SALE WOMEN'S HOSE he famous Stlknllne In whlio or black. Reg. -10c. Sale nrico lladium Silk Hooe. None teller. Black aiul while. All sizes. Regular CA- price 75c. Sale Price...... OUC AT 9 AJML Ladies9 Tailored Suits NEW BLOUSES Waists, exquisite new styles in Silks, Crepes, Voiles and .Mull and .Mus- lin. Beautifully trimmed according to the season's deman. All the sizes and shades. Values from. and prices C'A ?1.15, and...... Crepes and Silks at Corset Covers Drawers 12 dozen new covers and drawers. Strong materials and fine quality This lot embraces an unusual assortment of new models which betray the newest styles in solid worsted and serge ma- terials. A limited quantity onlv at................... lace trimming. Tleg 40c Sale Price 25c Another lot. Regular prices CA-. 75c, and 85c. Sale OUC SERGE SKIRTS only blue and black serge. Solid old dyes. Perfect in every detail as to style, fit and make Worth J7.00. Sale UNDERSKIRTS Silks, taffeta and muslins. Manj shades, and styles. Values to Sale Price..... NEW MIDDIES Lovely materials. Trimmed with plain blue collar or plain white, also striped collars.' Regular Sales price PRINCESS SLIPS lust corns in and look these over Wonderful values at Sale price Ladies' Walk-Over Shoes High or low shoes. None loss than and some at. fC.OO. it. U.M my .111 Extra Offerings at Distinctive in style and individually cut. A most comprehensive selection of new spring creations and materials. All sizes and shades. .Regular prices and While they last. Sale price................ Stunning Values Individually correct in style and material. Extra strong silk lining. Styles never made to sell for less than While they last at Sale price................... Our Special at Women's high class suits. This season's most fashionable styles comprise quality and mater- ials sure to please all who see them at 127.50 and While they last at_______. ana nuuor- Ladies' Dresses Surpassing every offer hitherto presented. The incomparable values gathered together for tins summer establish a new record of achievement in merchandizing. Stylish drosses of all the new mater- ials and shades and finished in up-to-the-minute effects and going to go during this sale at prices which mean a surprising saving to those who select at once. Clearing at See them to appreciate the values. -to-Wear lecord at .75 We feel proud to offer such a wonderful e-ol- iection of new spring suits in worsted and- tweeds. The latest cut and finish. Shades of hrown and greys. Regular and Sale, price Suits at We lay special emphasis on this lot in hi no. grey and hrown. They are the strongest line pi' well made suits in onr store. Xone better at anywhere. Full range of sizes in many shades Sale price Suits at These suits will make the hes't dresser proud to wear. They are tweeds and worsteds, also serges, plain and novelty effects. The newest cut; for young men and more conservative cut for older men. Good values at Sale price and Suits Consisting of a tremendous lot of young men's styles and all sizes for men who want to keep young. The climax for woollen and tail- oring'. The Lest that and can buy. All shades and sizes. Why O 7 C pay more. Look them up at f J Sale price............. conservative A Ladies' Coat Sale 1C it's value you are put for, read carefully: then hurry to the store. This lot contains the halanee of our spring stock in many styles and shades. Serges. Covert Cloths, Corduroy, Chin- chillas, Blanket Cloths and White Serge. i53 in all. -Mostly' sixes 30 and 38. Eegular values up All at one price. SOUTHARD BLOCK STORE LETHBRIDGE, ALTA. MEN'S HATS Felt or Christie hats. Neat shades and newest shapes. Regular Af Sale price....... 91.57 J SPECIAL Fine Panama and Stetson felts. None better for style and quality at 55.00 tind Sale price MEN'S DKESS SHIRTS Neat pin stripes and plain shades. Soft collar and french cuffs. QT Regular Sale price LOT 2. Fine "Dress-Shirts in many' designs.' Laundered or French cuffs and soft separate coll a re. iRegular 1 C 11.50. Sale price V ____________ MEN'S SOX All colors iu Lisle and Cashmere. Regular 35 and 40c. Sale price................ ZDC LOT 2. Fine Silks, Cashmeres and Lisle. All shades and sizes. Regular '50c. Sale prrte JvC LOT 3. Extra Fine Silks and Cashmere. Plain staple colors. Regular 7fte. g A Sale price............... OUC MEN'S TROUSERS Exceptionally Good Worsteds 1n neat stripes. Five pockets and helt loops. Made to fit and wear. >Jf Regular Sale.... LOT 2. Tweeds and Worsteds. AH sizes and extraordinary values at 7C and Sale 3 MEN'S NEW TIES Ties ordered for Easter trade but arrived too late, hence a clearance on all regular 75c and CA- Sale price ilUG LOT 2. Plain and fancy weaves. Four-in-hand and straight ties. Values to 50c. Sale price MEN'S SHOES K All our regular black or tan. Lace or button. -TTie moat reliable ;