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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - July 26, 1972, Lethbridge, Alberta DOWN BY THE RIVER SIDE Thousands ef Muscovites, trying 10 escape the current heat wave, crowd the beach on the bonk of the Moscow River in the Ruisian capital. These bathers are in an area called Lenin H ills in downtown Moscow. (AP Wirephoto by Cable from Moscow) Grain shipping procedure simplified in Sask., Alta. WINNIPEG (CP) starting with the new crop year Aug. 1, all grain producers in Alberta and Saskatchewan will be able to make direct deliveries to the federal government elevators located at five shipping points in the two provinces. The Canadian wheat board announced today that Saskatoon and Moose Jaw will be addi- tional alternative delivery points for all producers whose delivery points aro in Saskat- chewan. The same situation will apply at Edmonton, Calgary and Leth- bridge for growers with delivery points in Alberta. These points will be in addl. Kon to the primary and alter- nate delivery points named by each producer in his permit book application. If a producer already has one of the five loca- tions as his primary or alter- nate delivery point, he may apply to the hoard for a per- mit-book change allowing an- other delivery point in the same province. Producers choosing to deliver grain to one of the five centres may also deliver It to any coun try elevator at that point ae well as the government eleva tor. In any case, producers dellv ering lo a government elevator will assign the grain to the count of a country elevator firm and payment will made by the firm. All deliveries to govemmert elevators must be made under the delivery quotas in effect at that point. Women's White Shoes White crinkle patent ond leather to clearl Choose from open heel styles. Broken sizes. While Women's Casuals educed to clear! Big selection of ashable canvas or nylon summer suals. Wedge heels. Sizes 5-10. own. White or Beige, Boys' Leather and Vinyl Sandals Reduced to clearl Choose from open or closed heel styling. Brown. Broken size range. Open Dally 9 a.m. to 6 p.m. Thursday and Friday 9 a.m. to 9 p.m. College Shopping Mall 2025 Mayor Magrath Drive Wednesday, July 36, 1972 THE LETHIRIDGE HERALD 13 New TV network may be mixed blessing By HOB DOUGLAS OTTAWA (CP) The new English-language television net- work In southern Ontario is an unpredictable new factor in the Canadian broadcasting scene. It may reduce the advertising revenue now pouring into the coffers of the CBC and the CTV Television Network Lid. But the Canadian Radio-Television Com- mission, which has approved the network, apparently does not accept this view. It could be a headache to On- tario cable operators, already hard-pressed to find room for existing television stations. But Ihe CRTC has the right sedative at hand if it wants to use it. The picture probably will clear when network begins operating Jan. 1, 1974. Organ- ized by Global Communications Lid., il will have transmitters it Uxbridge, Paris, Windsor, Sar- ma, Bancroft and Ottawa with production studios al Toronto and Ottawa. Both the CBC and CTV net- works opposed the Global appli- cation at CRTC hearings in To- ronto last September because they feared a drain on their On- tario advertising revenue. SEES REVENUE CUT The CBC said the Global net- work would reduce CBC adver- tising revenue in southern On- tario by 12 to 20 per cent. It would endanger the existence of the smaller private affiliates of the network. CTV said Global would finan- cially hurt its system and lower the quality of Canadian pro- gramming on Uie existing net- works. Global argued It would gener- ate new advertising revenue and this Is the argument the CRTC seems to favor. Eugene Hallman, a CBC vice- president, told the commission last fall the CBC draws most of its revenue from the Ontario market. This helped support smaller stations in other parts of Canada which were neglected by national advertisers. Murray Chercover, CTV pres- ident, said the network had been reorganized to free smaller stations from the finan- cial burden of. operating the sys- tem. But competilion from Global in Ontario could force CTV to increase subsidies to its smaller member stations. He said the Global network would be "disruptive and de- structive with respect to all ot the priorities for an orderly and rapid development of the na- tional system." Global said existing southern Ontario stations are concentrat- ing on national advertising and ignoring a fruitful market in local retail advertising. It also planned to attract Ca- nadian advertisers, now buying time on U.S. border stations. An estimated million is spent annually by Canadian advertis- ers on U.S. television. One of the reasons Global hopes to get some of llu's adver- tising plum is that it plans to pull Canadian viewers away from the U.S. border stations. Global says it will carry many U.S. programs not shown on CBC or the CTV net- works. It reasons that many Ca- nadian viewers turn to U.S. tele- vision to see these shows. In its decision announced last week, the CRTC seemed la agree with this reasoning. It argued that Canadian advertis- ers would return to Canadian television with the appearanci of Global. LIMITS COMMERCIALS The commission also limited Global to eight minutes of com- mercial time each hour com- pared with 12 minutes for thf other two networks. Cable operators will have M find room for Global stations on their systems as the CRTC n quires that Canadian station! get first priority. FRST QUALITY II-I20Z. New shipment just arrived! TO Polyester Doubtekn'rt in 11-12 OL weight! 28 new Fall shades in herringbone, geometric, bister, diagonal waffle crepe textures! SoshoprSewandsaveatWooteol USEYOUR i "CHARGE IT" Screen-Printed Polyester Crepe WOOLCO EXCLUSIVE 454" machine washable, drip dry polyester crepe in unique geometries, abstracts, florals and colourings. For elegant loungewear, long skirts, ttc 16 Yord YARD Screen-Printed Wrap Knit 45" Acelale knit thai is washable ond drip dry. Easy to sew. In exclusive screen prints thai are right for shirts, long skirls or dresses! 16 Yard Open Dally 9 a.m. le 6 p.m. Thursday and Friday 9 a.m. to 9 p.m. College Shopping Mall 2025 Mayor Magrath .Drive ;