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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - July 23, 1912, Lethbridge, Alberta THROUGH MANITOBA. SASKATCHEWAN AND ALBERTA ON THE MADWN-CANADA EXHIBITION TRAIN ...______________ S b Remairkable Success of the Unique Tour of Prairie Provinces Westertn Canadians Show Intelligent and Sympathetic Interest' In the Project The Total Attendance Approached It. Is not many jfeara since the at- itendance at tho Toronto Exhibition1 did not exceed In fact Can- adian'Exhiblllohai outside of Ttoronto havo .'yet renchotl -that total. This, however, is. approximately the numbei of people who visited the exhibit of Canadian factory products displayed in a specially equipped Canadian Pacific: train of twelve cars on a tour.r chiefly, through Manitoba Saskatchewan and AUieUu This special which wag known as tho 'Made Exhibition tip m 'Montreal on Ma> wag public- ly opened on. May 18th. Tine train then proceeded by uay of Ottawa aud Tor onto to'- William, Kenqra and theuco to Winnipeg LeavInK-'.AViimipejj.- the tour, oxtonui-u I through Sputhern Manitoba, and straight from Brandon to Mac- leod. then. North and Ed- monton and Last on file new line iof the frdni. Saskatoon back to j Winnipeg. Sidp .trips were made off the'.main line at several points, and stops were made the principal towns between the laiger cities Be fore the train''leftHhe'East aud dur- ing ths.. trip numerous invitations to make additional stops were Jeceived from towns. parts' of the West Owing to the difficult! of add ing to Mho itinerary without disarrang ing the whbla schedule, nearly all these, invitations; bad'to be declined. It was found possible, however, to make .short stops, at the following places Jft addition to those oh the schedule: Perdue, Elstow, Foam .and Shoal L-akei made'the total number of stops 103. The Attendance road for fifty- eight days, thus record in Canada. the was i closed pn Sundays; 'it to-the j public thirty nine making the I average 'attendance-: upwards of I per would .have been I to accommodate a greater numbei of j people at the one hundred and three Istopi, an average of about three stopg j per daj some which were flora I twenty tp flft) miles apart TUB en 'tire tour colored a distance of G 2bO I miles which nould be an aveiage of I skty miles between stops hit erase seenis but is accounted I for by the long rung between Mon treal and Ottawa, Ottawa and Toron 1 to Toronto and Arthur and Fort William Port William and j Kenora, Kenora and Winnipeg It was 'found Impossible to move through the train faster thin 1300 to 1 500 per hour fa the erage al though ac times this rale exceed ed Visitors Mere moved in single Hie and In one direction so as to avoid confusion The ajsleg were sufficient I Mr H D Scully, manager took oliarg of the ofllclal uaiU, coniltllnK usually of the Mayor, Councillors; -Preiljlen and othoi officeis of Board i Trade, and at some -points memboi of tho Federal apd'Provliiclal Parlia ments, and conducted them througl the train, intioduolug Ihejn to the representatives of: the va'rioiis firms exhibiting and raaklug explanatory comment.on each exhibit. An Infoi inal reception was afiernards held Ii the pj ate cai at which a genera discussion took place on the lesoujces and development of the districts visi ted. These infoinul gatherings en abled memboi B of the part} to gather a great deal of laluable Inlormatlo'. which otheiwise would not have peen available. The Industrial Commis sloners and Secretaries of the Boards of Trade at the places visited, veij distributed pamphlets setting forth the advantages ol thai respective districts so that each repn tentative on the train had a compete set of Western llleiature on his re turn to the East it the conclusion of the reception the official visitors to the train usually attended Mr T; H. Races illustrated lecture after which those could leave the train were ghen an automobile ride through the town artd surrounding Ciiuntrj In several points at which stops weie made a compllmentaij luncheon was tendered the members selves In tho form In which they; ar sold to the public. Nearly all the.ei hlbitors made -the most of their, op- portunities by distributing souvenir or printed matter of an attractlv character, which would press home the-exHIbU. atill further on those who visited tho train. Contrary to expec talions many of the exhlbt v s fount an opportunity to do businoss with their; customers in the West. The amount of Bales on the' train ran into many .thousand dollars In the aggre- gate, and although tho actual trans- action of, business was not conlcm plated when the trip was planned, it was none the less welcome to. ex- hibitors. Made-in-Canacla Idea That the.trip succeeded, in Its. mis- sion of acquainting Western1 citizens with the fact that Canadian-made goods are equal in quality, value rand variety to anything produced else- where in the world goes sa> ng. Exclamations of surprise at the fillence and varied nature of Lan ada's manufuctnrod products were leard on every hand, particularly from new citizens from foreign countries. There is no doubt that. "Made n-Canada" idea is firmly, imbedded n the minds of ail ot those who saw he exhibition in the West. This Is bound to mean increased business for lanaillan firms. If properly followed up by aggressive selling arid adver- ising methods. Tho necessity of following up a movement tegun so auspiciously should not be ost slght'of by exhibitors on the train, 'here is "no question that the "Made- i-Canada" idea appeals to Western Canadians and if an aggressive ad- .Illustration Is view of thj crowd entering the "Made In Canada" train Edmonton and l> :aive of .Imllar throngs at Port Arthur, Fort William, Winnipcj, Medicine nit Leth arldge Calgary Saskatoon, Brandon Red Deer, .-.nd ..y.ral polnic o- the .tln.Ta.jr Deception Paragraphs; A Variety of Welcomes Reglna entertained tiie staff at the Club and motored the par- through the wholesale and ware- ouse; district. Moose Jaw Board of Trade enter- amed the Made in Canada staff at ly wide to enable visitors to see the train through, in comfort while walking Train Received Cordially At Btop the train and those in charge of It leceived a most beartj w elcome from the Maj or and Council the officers of the Board of Trade t and in fact the citizens The intelligent and sympathetic in tereet of the Western people In the project and In the exhibits wag vorj gratifying to all on board the train At Viscount, the third .top ei.t of Saskatoon, the children of the town headed by Lanmin Brass Bane marched from the .chool to the Each child earned a small Canadian or Union Jjfk In picture they jr. shown approach ing and entering the tram ot the part) the discussions, arlsln: therefrom proving of mutual benefit Everywhere in fact the train gtaff wa recened with title Western hospital ty than which there is none better Advertising Value From an standpoint th train also exceeded the expectations of the promoters and the exhibitors In passing through the, train even visitor not only had lime' to :stud> the advertising posters and othei literature used by exhibitors-in their booth, but he "an :oppor- tunity of examining jhem G.liclen women wearing .l.boret. coral neekl.c.t, In ill the tplendor of their native dreM imeng the vltltorg Hi York- ten. Very few of them ipi.k Engllih They itoppgd ,n front of the colored textile goodt which th.ey viewed witli much curleilty. vertising and selling policy conniatent theieMith IB pursued lo no ques tion that great results will be secured bj exhibitor The exhibition was also, a revela- tion to .many citizens of the West as an indication of the enormous de has taken place in the manufacturing; industry Ip this country. It showed in a graphic mari- ner to Western Canadians the" varied and congenial occupations in which' (hair fellow ntfrens in the older paif of Canada are engaged. The lecture given Mr T H Race of Mitchell with the excellent lantern slide views accompanying it, pictured our wondei ful in manufacturing in an interesting and way for all who ilbited the tram Nof the least Import uit feature of thft billon was the bearing It will have on the development of the raanntac .urlng Industry in the West. In ac- quainting the citliens of Western communities with the meaning of -the manufacturing Industry to them in the matter of increased popuialloi and the subsequent. Increase in the circulation of money In .their com- will no doubt prove .'a healthy stlmulug to the industrial ac- Ivltles which are already manifest- ng themselves In the West. Several of the towne at which stops'were mado [ready give promige o( becoming big nduitrlal and no doubt that, the vlglt of the: train by cgualnlliig the people of those.towns with the inunufacturing ill eady In exlslenco .in Canada, will work still further In this direction. While Ihe train was an object les- on to those who live Weil ot the Lakes the M est was an even greater revelation to All had some those, on idea of the the train. rapid giowth of tho countrj and of tht, big expanding marker for manu featured goods which existed theie None, luwevei appreciated the lepldi ty with which the market is growing nor its vast extent at true value. Too much stress cannot be laid on tUe necessity of firms in the older parts of Canada locating distributing housas and eioiituallv brant h fac- tories in different pares of tlie West to tajte care of the "Western demand, There is no doubt that In some lines the Weat is ripe for branch manufac- turing plants at the present time, and the opinion is general-'that it Is CB ienlial to lie all round of the est thtt manufacturers (he older parts of the country should look carefully into this matter at the earliest possible efforts must be put forth within the next de- cade if the Canadian houses are go- "Ing to acquire and retain their proper share of tho enormous markets of the middle West. Leading citizens 'of Western communities reaUzc this and are prepared lo go more than half way in their .efforts to induce Eastern firms to locate distributing or branch factories in their midst. It It easrnestly to be hoped that the Eas- tern business man will respond to these efforts. luncheon at the Empress Hotel. Eyebrow- honored "Made-ln-Canada' day with a big turnout of farmers, 72 buggies and 8 automobiles being on the street Elbow observed the day with ex- cursions; from outside points and a 'Sports'-' Celebration. Esteian Band and a Torch Light Procession .were features of the Este van .reception. Morse added: aAhorse race to the attractions of Made In Canada Daj Herbert stretched a banner across the track, We elcome j ou one and all. Major Snider, Sivift Cunenl, in welcoming the tlain said all that was necessarj to assure piospeutj for Swift Current was the establishment of faptories. Maple Creek declarer] a half hohdaj in hoi'or of the train Mam pepnle out here Liie no con ception of manufacturing in Canada and. to them the tram Is a great ela said Manager Cnlrg ol the Bank of .Commerce. Taber Medicine--- Hat showed the staff their -various industries and at eleven o clock blew a gas ell Nanton Council g-ue the exhibitors a motor run through the wheat fields. Basaano Council escorted the ex- hibitors througn the great iirigalum dam, Calgary exjended the privileges of the Alberta Club Eightj Uio buggies and wagons and two dUtomobllPS on the stieet near the'-Carslalrs station. All stores' are to be closed station Managei Scull) replied Lacombe'B 1200 Msiton, had lo g through heavj iam to MBit the trai Coi onatlons population all lefle ted credit on the bah) tov.n of eigb mouths, Castor had automobiles in whic to show the staff then stone quarne and coal mines. Stettler displajpd the banner, Th bus) Town Stettler, beats em all" Alls, has the slogan, 'Aill li> 'ei all.' Leduc observed 'Mads In Canada Da) as a half Welcome to Wetaskiwin' v.a stretched acro-s the Main street c that town CamroBe enteitaintd the staff o the "Canadian Club.' The Major ot Davsland ploclaimei a half holidaj while the train wa there. We aie on the Made in Canada to 6 p. m, as the proclamation of Atkins posted on the post office at Didshuiy Siherthorne the Council and the Board of Trade were the first to go through tha train at Olds Innisfail's two hundred school chil- dren marched behind the band cu tho train. Maior Wcilnor and the President of the Board of Trade delivererl nd dresses-of welcome at the Red Deer trim, come over us there kaid a notice on a stoic door at Mack lin. Wflkle Council and Board of Trade banquetted the Made in Canada train staff at the Empire Hotel Blgsar people came lo the exhi Mtion one mile distant in buggies, afcous vans and on foot headed b) he band. Farmers droie file miles to isit the tiain at Perdue Viscount athertlaed the Made in Canada train as the civic holltlaj attraction: We industries and (his is our golden opportunity to gpt m touch with the beat of them said a para gianh ou a I anigan poster YUntard motored the party fo Big Quill Lake which is budding into a summer resort. Saltcoats gave a. ball m the town hall m honor of Hie train Bi edenburj presented Mi Sculli with a large kej bearing the words, Welcome to Biedenbun Council gave the exhibi oib a iifteen mile drive through an excellent firming district TIE miff 1 he follov ing is tho detail Montreal Ottawa I'oroptp Port William i r'ori Arthur feno'ra I AHnnlpeg li ilord en Cartw right go OHarnej 90 3eloraine 7( NaplnVa v 50 Hartne> 50 Souls J ]fgo irandon HM VIrden i gf Elkhoru J iroad L Orenfell J Volselej Sintaluta f 40( ndian Head T 80 }u' f 70 Reglna iloose Tan g Outlook filestone low Grass Dsteian Carori Mortlach. i Moree Veibert Swift Current, Maple Creek Medicine Hat Taber Macleod Lethbridgb Claresholm Stave ley Nanlton High River. Okotoks" Langdon Strathmore Gleichen Bassuno. i, B ro bits Calgarv Carstairs pldsbury- Qlds [nn is fa H Red Deer, 3o ron a tion Castor f Stettler1 ?onbka ueduc Wetaskiw.In Camroee Bawlf Daysland Sedgewick Hndlitj 'rovoHt Macklln Vilkle Biggar 'erdue askHtoon Els low 'olonsay iscount f anigan 'ynyard oam Lake Iieho orkton aitcoAts 'edenburj' augdenburg inscarth nssell olsgirth heal Lake trathclair dale innedoea ranklin ipawa arberry ortage La. Prairie m -t i i 600 1000 _. I'OM s.oop 2 BOO iOOOOl sop) 5001 8001 800' 7u 60 40 80 600 40 80 30 {160 'SO 1.MO l" 110 (1600 sod soo i.m 1.80( SOfl l.JM 600 4-000 Hardist) entertained the1 train 'smoker. Minnedosa showed Manager Scully d exhibitors the 1100 000 dain ifhloh e citizen are building acrogg tile Saskatchewan j Neepawa Council gave the traiBj art a luncheon at the King BiwarS otel i Mr. T. II. Ilnce, tho lecturer, gave 195 Illustrated lectures of 20 minutes each, during the tour. 'As a rule these were given lii the dining car w.hlch was converted Into an ;