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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - July 19, 1971, Lethbridge, Alberta Monday, July 19, THE UTHBRIDGE HERALD 13 Mixed wllli cover lips for fall wear Hot pants still selling like hot cakes By DENNIS BELL Canadian Press Staff Writer Live it up, gentlemen. Hot pants are selling like hot- cakes across Canada this sum- mer, but the storm warnings, are already out for the fall the fashion experts say the de- lightfully-short shorts may just be too cool to survive the for- midable Canadian winter. Since they were introduced in Canadian stores in the early spring, hot pants have set the fashion industry on its car. And they have had a thoroughly un- predictable impact on all kinds of institutions. A Cross Canada Survey by The Canadian Press shows thai; midi- and maxi- j Then again, who wants to turn hot pants have: harried, high school administrators into fits of frustrated apoplexy as skirts, clobbered stores that hassled were still stocking them when hot pants sales started skyrock- eting and also put a proh- snring terra students began I able kiss of death on the mini- showing up for classes seem-j skirt; their knees purple in a howling blizzard by wearing hot pants in the winter months ahead? Tliis is what the industry is uneasily asking itself. In their search for something short but ling long Latin; ingly far more interested in pg- another crisis i warm, many designers are among head waiters and hide- starting to think in terms of 1...... some kind of synthesis of mini- skirt and hot pants hot cul- ottes, perhaps, fuzzy but friend- ly. But that's all in the future, I bound maitre d's, who have had to come to grips with new restaurant and lounge regula- tions covering yet another revo- lution in women's fashions; HOT PANTS Hot Pants are selling like hotcokes since they were introduced in Canadian stores in early spring but they may be just too cool to survive the winter. Hot pants fashions come in an astonishing range of styles as shown in the combo (clock- wise from For elegant at-home entert'aining; to distract the boys at the local pool hall; to create a sheer sidewalk spectacular and luscious enough for an ice-cream top- ping.The outfits are from Jeri Originals of Toronto. -Earned the wrath of worn-1 and right now who cares? on's liberation bra-burners from Hot-pants fashions come in an Halifax to Vancouver Island, astonishing range of styles and who see hot pants as another prices. You can get a pair in who see hot pants perfidious male sexist plot aimed at suppressing women; the downtown areas of Canadian cities into hotbeds of hot pants, making commuting an absolute, unmitigated joy for hundreds of thousands of Ca- nadian men. A Toronto fashion clesiener who got in early and made a bundle on hot pants summed it all up this way: "The delight of it is that if the material that goes into a pair of hot pants costs 5150 a yard, we can make a pair for 50 cents" a slight exaggera- tion that explains why men! Ayre's Ltd. in St. John's claims the Maritime.? for as little as or with a little bit of effort, a woman can blow or more on an outfit in one of Toronto's expensive salons. Generally, the going rate is about for a psir of worka- day hot pants, the kind you see unravelling at Portage and Hain in downtown Winnipeg on a windy day, or at Toronto's Ontario Place, or in Victoria's Bastion Square. Predictably, the Newfoundlers claim they got the jump on the rest of the country when it comes to hot pants. A buyer for think hot pants are terrific. With women, finding how and why hot pants are selling so well is a bit trickier. Most women who buy them are under 25, though some stores report a smattering of sales to middle- aged matrons, even the occa- sional grandmother. Some fashion experts say it's a rebellion against midi- and maxi-skirts, even a symptom of women's liberation, though you can get an argument on the latter point from just about all the movement people. The retailers say that hot pants have hit the market so hard thai it's tough to find stores that still stock that other great staple of the Canadian j women's closet the miniskirt. "Girls want something short and hot pants are an excuse to mix something new into their said a spokesman for Montreal's Chateau Stores Ltd. "Who wants a midi-skirt in 85-degree weather? Designers wouldn't admit they made a mistake with the longer lengths so they brought out hot pants this spring." Newfoundland women were buy- ing tons of hot pants weeks be- fore their mainland counter- parts. And also, predictably, 'the line of hot pants grossing the most in Saskatchewan are call-. ed farmerettes replete with bib and suspenders. Jerry Clarke, manager of j women's dresses and sports Ann Landers DEAR ANN LANDERS: I asked my college-graduate wear at Regina's Robert Simp- i daughter why so many college kids are hostile to their parents son store, agrees that hot pants are much more than a flash-in- the-pants fad. "I think the influence of hot pants will be with us for some said Mr. Clarke. "There has been talk of introducing hot skirts for fall, similar to cul- these days. Her answer was very interesting. This is what she said: "Too many parents say to tiieir children: 'Here Is the money. Go to college and don't bother us for four years. Don't expect us to visit you. It's too far. Don't phone us. It's too expensive. Write to us every week hut don't expect us to write to you. We're too busy. And don't dare show your face ottes but with more evidence of I around here unless you graduate cum laude. We did.' the shorts." 1 "What parents don't realize is that college was a breeze In Saint John, N.B., Samuel! when they went. It's far rougher today. There is so much Cohen, manager of Delmy's Maritime Ltd., said he sells 10 sets of hot pants for every dress he move off the rack. "Isn't everything a fad? If not, we wouldn't stay in business." "They'll probably disappear in said the operator of one Vancouver boutique. "But that's what they said about the miniskirt too." The hot-pants assault on the school system hit its high water mark in early June, in the midst of high school examina- tions. In London. Ont.. 40 students at Sir George Ross secondary school walked out of classes when teachers enforced an edict against hot pants for girls and j mesh-type muscle shirts f o r j b03'S. rr meet in Oslo, Norway Aug. 10 to 20 for a triennial conference of the Asso- ciated Country Women of the World, its Canadian affiliate an- nounced here. The Federated Women's Insti- tutes of Canada said conference resolutions include such topics Barbers protest LITTLE ROCK. Ark. (AP) Barbers who have been com- plaining about women beauty operators cutting the long locks of male customers received no relief from the Arkansas attor- ney general's office. The at- torney general's office report- ed finding no law that would prohibit women from cutting the hair of men in beauty shops. .Ross Glover, secretary of the state board of barber ex- aminers, had asked for the opinion, reporting barber's com- plaints. STRETCH STITCHES fejna] SWISS MADE GET THE FACTS 18 years ago EINA eated Stretch Stitches. Now competitors are getting excited Our 1956 (15 years d) SUPERMATIC con do more than our com- petitors' 1971 models. Thc ELNA SUPER" MATIC is rated the world's most versatile sewing machine. DON'T BUY UNTIL YOU TRY for free demonstration contact 5FWING CENTRE 408 5th Street South Phone 327-8B77 or 327-8818 as chemical warfare, pollution, the welfare of blind persons and the status of women. The Associated Country Women of the World, the only international organization o f women living in rural areas, has more than 200 member soci- eties in six continents, with a central office in London, Eng- land. Association members work in their own lands for better nutri- tion, education, housing and a happier life. Mrs. Aroti Dutt of Calcutta, India, association president, will i preside over Uie conference ses- i sions. Mrs. Graham Spry of Ot- j tawa, deputy president, is to help arrange educational for- ums. Mrs. E. V. Fulton of Birtle, Man., president of the Feder- ated Women's Institutes of Can- ada, will lead the Canadian del- egation of about 80 delegates and accredited visitors. Mrs. J. Philip Matheson of Winsloe, P.E.I., is pjrea vice-president lor Canada more to The pressure is terrific. The competition murderous. The fear of failure hangs over their heads like a black cloud. And to top it off, the mailbox is empty. No wonder they smoke dope." What do you think of her comments. Ann From The Glen Miller Era DEAR ALSO: Your daughter makes the mistake of lump- ing all parents and all college students together as if they were cut from the same cloth. The competition in some schools is less severe than in others. Not ALL mailboxes are empty. Not ALL parents graduated with honors. And not ALL kids smoke dope. Thanks for writing. DEAR ANN LANDERS: This letter might save somebody a lot of pain. Please print it. Last night I borrowed a sun lamp from a friend. The instructions said two minutes for a first treatment. I couldn't believe it, so I kept the lamp on my face for ten minutes. Afterwards 1 looked in UK mirror and didn't see any color so I turned the lamp on for another ten minutes. I looked in the mirror again and saw no sign of color so I decided it was a cheap lamp and went to sleep. About five o'clock in the morning I woke up with this terrible pain. My face felt as if it were on fire. I got out of bed. looked in the mirror and my face was flaming red. My eyelids were so swollen I could hardly open them. Please print the following information for people who are not accustomed to using sun lamps: 1. Read the instructions carefully and believe what they say. 2. Don't expect to notice any change in color for at least 12 hours. 3. Don't get any closer than 2Vz feet from the lamp. 4. Do not stay under the lamp for more than three minutes at a time. Lobster From Little Rock DEAR LOB: Consider yourself lucky to have come out with less than third degree burns. In this case, better red than dead. s, forgiving even if you can't j or get. LA. TO F.O.E. BINGO Monday, July 19th JACKPOT N05. "20 ALARM BINGO" SI Gold Card Pay Double Door (Many other extras) Regular Cords 25c or 5 for 13th St. and 6th Ave. 'A' N. No children under 16 allowed AIL THIS AND MONEY TOO? li is worih the ticket just to talk to any of the four very attractive young ladies selling tickels on a bar of gold. They are, left to right, Linda Hauser, Jenny McDonald, Judy Lee and Snbine Lehmann. The girls were hired through the students manpower office to help the Lethbridge Jaycees sell tickets for the annual bar of gold draw at Whoop-Up Days. The girls will be at the exhibition grounds through- out WhoopHJp Week and the draw will be made on the closing of Whoop-Up Days July 24. SCHOOL DAYS The Unitarina Service Com- mittee gives over 350 scholar- ships a year to children in Korea. USC headquarters is at 56 Sparks Street, Ottawa. THE BETTER HALF 8y Bob Barnes BINGO RAINBOW HALL sit, N. TUESDAY, JULY 20lh at 8 p.m. lit Jackpol in 58 Nos., 2nd Jackpot in 57 Nos. Cards-Cards and Games, 25c per Card, 5 Cards SI.00 3 Free Games Door Prize No Children Under 16 Years Sponsored By A.ll.U.C. Association UKRAINIAN GREEK-ORTHODOX CHURCH BASEMENT Cor. 13th Slroel and 7th Avenue N. PUBLIC BINGO EVERY TUESDAY p.m. DOOR PRIZE FREE CARDS FREE GAMES BINGO CARDS 25c EACH 5 CARDS BLACKOUT in 50 Numbers or less (Juckpot Increases Weekly) Two seven numbers or less Jackpot Sorry No person under 16 yoars of age allowed "What you need is a maid -rwhy don't you get a job so we can afford A.N.A.F. UNIT 34 CANCELLED This Week Only Join us this week for Special Whoop-Up Doys Entertainment. HSXT BINGO Tuesday, July 27th 8 p.m. S-T-R-E-T-GH and SEW A Simplified Method Of Sewing With Knits! by ANN PERSON 0 SEW! Create fashionable I nit wardrobes for yourself and family a the Cost Of ready to wear garment: Choose your fabrics from our large selection of POLYESTERS WOOLS NYLONS LINGERIE FABRICS COTTON NOTIONS MEN'S PANTS FABRICS ALPACA SKI-SWEATERS AND SKI PANT FABRICS STORE OPENS AUG. 3 Phone For Class Enrollment 327-2223 327-3220 3275612 STRETCH SEW 471 HOLIDAY VILLAGE ;