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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - July 16, 1971, Lethbridge, Alberta ___Friday, July 16, 1971 THE IETHMIDGE HERAIO 13 BUSineSS NeWS- --Alberta farming, ranching, dairy, poultry 11TTLE ROYAL SHOW AND SALE "GRAND" SUCCESS Don Snyder, (left photo) right, of Carstairs walked off with the grand champion steer banner and trophy, pre- sented by Doug Kowel of Sicks' tethbridge Brewery at Ihe Fort Macleod Little Royal. His animal brought hundredweight from Sven Ericksen. The outside show ring, right, had all it could handle in beautiful balmy weather. About 400 people turned out to watch Judge Ed Noad of Fort Macleod work on the steer, heifer, pens -Rk Swihart Photos. of five and pens of 12 coring the one-day show Sven Ericksen bought the top thi'je animals of the show for fifth time in Expanding technology demands 'interpretive' news ._. ___L i- 'j ,-noMi flip j today is coming more and more from the mouths of experts in MILK RIVER The regular monthly meeting of the Milk River 4-H Beef Club was held July 1 at the Erie Rivers High School. Bruce Thiessen called the meeting to order at p.m. A committee was formed to organize the construction of a float for tte Milk River Bonan- za Day Parade. The yearly trip to Waterton this year is con- firmed to July 23, 24 and 25. There was some discussion pertaining to the activities of the members while in Waterton. There was only one tali given this month, which was given bv Dale Hummel. CLUB REPORTER. Ray Brownlce FOREMOST The June meeting of the Pronghorn Beef Club was held June 14th in the Foremost School. Vice-President Gary Strain chaired the meeting. Hobyn Cowie led the pledge. Roll call was Uie place of your calf at the Foremost show. Tlie treasurer's report and minutes were read by Secre- tary-Treasurer Jodi Cowie. Tt was noted that the club float took 3rd place in the Fore- most Stampede parade. Plans for 4-H Camp were discussed. Jerry Stauldine moved the meeting be adjourned. Achievement Day was held at the Foremost Show and Sale. Lenora Stauldine won Grand Champion, with Robyn Cowie winning Reserve Grand Cham- pion. David Hougen was top showman with Jerry Stauldine second. David Hougen won the award for best rate of gain. Lrnnra Stauldine's calf also proved to be the Grand Cham- pion of the whole show (the i'n..nghorn and Shortgrass clubs participated) while Sherri Black of the Shortgrass club -look Re- serve Champion. Champion showman was El- don of the Shortgrass club, wi'h the Pronghorn's Dav- id Hougeii taking second. CLUB REPORTER Rick Mackenzie By RIC SWIHART Herald Farm Editor Farm reporting, as in other areas of news, will need the re- cruitment of specialists in fu- ure years, said Larry O'Hara, news editor of the Calgary Her- ald. Addressing t h e Canadian Farm Writers Federation meet- in Lethbridge during the Agricultural Institute of Canada annual convention, Mr. O'Hara said expanding agricultural technology will demand the type of writer who can interpret the news and present it to the public in clear understandable terms. "The information received government and scientific fields and it can't be understood by lie said. "This is where the farm spe- cialist can interpret the news." He said the farm population is getting smaller, with only 10 per cent of the average read- ership of a city daily rural. The farms are bigger and these successful farmers have a good basic scientific know- ledge or have access to special journals to learn the "how" of fanning. The farm writer now must aim his stories at the general public, deviating from the tech- nical information and start to report more on new develop- ments and trends, he said. There may be many reasons why only one third of the rural population reads a daily paper, including the timeliness of news by the time the paper reaches the farm. Even with the declining farm population, farm news is im- portant to the general public because all the economy hinges on what happens in the country tETHBRiOGE RESEARCH STATION strategy A new strategy is in I he mak- ing in the war against the rusts that attack oat crops across North America. Several scientists, including j Dr. George Fleischmann of the Canada Agriculture Research Station at believe that new varieties can be de- veloped, which contain not just one new gene for rust resis- tance but three new ones. To successfully attack these new varieties, the rusts would be forced to overcome a triple threat in one step. The chances of this happening are slim. points, he said. Bob Russell, manager of the advertising firm of Vickers and Benson (Western) Limited in Edmonton, said flexibility is the key in advertising for farra journals and the farming com- munity. "Agriculture is an business and whether a client Is selling oil, gas or machinery, the farmer holds on to his money or credit until the last he said. "This means must he'd back our advertising campaigns for all products. Fertilizer ad- vertising last year, as an ex- ample, was purchased at the last minute in 95 per ccnt the cases He said the declining farm population now means a waste of advertising money if a cora- panv decides to go through mass It media. is better to advertise a hich will reach the right peo- ple. The daily paper is dropping in importance for farm adver- tising because news is older, farmers forget to renew sub- scriptions and they tend to buy other publications which spe- cialize. He said there could be a trend to increase advertising in week- ly papers because '-hey offer greater flexibility to the ad specific product in a Brewed from the choicest hops and malt and pure Rocky Mountain spring water .7. E. LAWSON. Animal Geneticist i tion and crossbreeding I prove performance. i With judicious selection of Selection of beef cattle based I parental breeds, crossbred pop- on performance testing has been used for years in some registered herds and to some extent in commercial herds. However, there is a shortage of high performing straighlbreds and many cattlemen have begun using artificial insemina- the raking pickup designed match the high speed performance of t> today's combines MODEL 690 SUSPENSION WHEEL TYPE PICKUP Six rrtwj sf curved teeth olsure complete coverage oreo; It'i available in both 7 and 9 ft. widths, ond has design. Model 690 built tor high-speed operation of 8 mpli. It's lightweight, compact, and buill tf ground for easy 5 MODELS TO CHOOSE Atl mo'teh feature non-winding fin drcvci, curved tooth raking action, back ond front floating action. Both wheel and pcnsiort typei available in 7 ond 9 loot widthi. A SUND RAKING PICKUP CAN PAY FOR ITSELF IN ONE SEASONI Ideal far small grain! Makes harvesting easier! Picks up downed crops with- out cutting! Cleaner fields! Greater profits! Salvages 75% of hailed crops! Guaranteed to give SEE YOUR LOCAL DEALER "Over a Quarter Century of Serving Agriculture" ult tions can achieve a higher overall performance in one gen- eration than can be obtained by selection in straightbreds through several generations. The overall performance and adaptability of the newly ire- ported breeds when used in the production of first cross dams or as terminal sires in a three- way cross are being evaluated. Many breeds are now available date, it is apparent that no one breed or cross is the ul- timate. The desired result can be achieved by any one of sev- eral different combinations of breeds. The logical step is to make use of the combined effect of crossbreeding and selection. In 1963, the Lethbridge Research Station in co-operation with Ranches Limited initiated j a project to further examine this concept. We are measuring the re-, sponse to selection based on j yearling weight, comparing straightbred Herefords with a, crossbred herd. The basic; crossbred herd was obtained J from Hereford cows bred to Brown Swiss, Holstein, and Red Angus bulls. From this population both males and females ".re being selected on their performance and inter-bred at random to produce rcplacemcsts for the crossbred herd. Each herd now I contains 230 cows and no furth- er introductions of genetic mat- erial will be made. In the past four years, prog- eny from the crossbred herd have exceeded the Heretords in yearling weight by 1R to 23 per- cent in bulls on a good growing ration and front 20 to 37 per- cent in heifers on a minimum wintering ration. the many combinations of genetic material available, it is probable that the crossbred herd also will show a greater response lo the selection pro- gram than will the Herefords. This technique is a logical ap- proach to the development of new breeds; however, its great- est value will be in the forma- tion of local populations with high performance in (mils spe- cified by the producer and with enough flexibility to adapt quickly to and market conditions. Tieidelbetg Welcome to Heidelberg Welcome to the taste of Heidelberg! So bright, so lively, so brimful of flavour it brings more enjoyment to your drink- ing pleasure. Welcome to the quality of Heidelberg! Heidelberg is brewed from only the best ingredients finest golden barley malt, the choicest high prime Hallertau hops from Bavaria...and pure natural Rocky Mountain spring water. Take your thirst to Heidelberg today'You'" get a liappy welcome that will never wear out because every glass of Heidelberg is as crisp and satisfying as your first. So much more to ;