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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - July 5, 1911, Lethbridge, Alberta Wednf8(|bi:r, July 5,1011 THK IvETHBRinOE DAILY HERALD EVENINd 7 te 11 ISc A MONSTER (complete change) PROGRAMME Coming THE ORIGINAL Coining CORONATION PICTURES Da I tons CONCENTRATED is better than lemons and sugar. A bottle of Datton's makes a half gallon of lemonade-glasses 12 for 15c. No trouble-no mess-no knives or lemon squeezers-just add Teed water and the lemonade is ready to serve. Be sure to get DALTON'S - noimitationiseven half as good. Cantains no nther acid. 15c. a bottle. All grocers and druggists, isw PUBUCin FAKIRS Imitation There Is an old proverb that Imitation ts the sincerest form of flattery and there alwRyg foUowR in the wake of successful and IpKJtlnmte publicity and genuine ndvcrtislnK, a horrtfi of counterfletn, whose whole stock in trade conalsfs of monumental Rail and riervo and the gondB Ihat'thny deliver IB only a reflection or shadow of the genuine article. Evolution During the last, twcniy-flve years, the advertlsiUK of large mercantile and mnnufivctuviiiR institutions including the modern store, liHH been undprKohiK a process of peal very trongly to those not fully conversant with the wlley and ainlfl-ter methods of the publicity green gooda man, and presenled by them in the most tactful and alluring form. Eliminating and blotting out the Fakir In civic advertising, can only be ac-compllBhed by exercising horse tense and applying cold blooded business prlnclpalB. Hall Follows, Well Met Th�y are generally hail fellows, well met, glib of tongue and vivid of Im-aglnntloo, who blow Into your town with a scheme to paint the advantages of your city on the "Sun by day'" and the "Moon by night" and with one master stroke of brilliant Renins, keep WHOLESALE DISTRIBUTORS-Don nelly, Watson �. Brown, Calgary. TRIBUTE TO STRATHCONA London, July 4.-The nally Mall has a lori? and appreciative nillcln on Lord Strathcona'a career. In part, as follow*: "History will. never reveal all he has done for Canada and the Empire. The records are 'burled in two generations of officials and In the archives of London and Ottawa." TRe treaty of the aerial navigation act, which has now received the royal assent, has been issued. , DEPOPULATING NEBRASKA ' Omaha, Neb., .luly 1.-Something of tlio magnitude of -tlie movement oC farmers from tiie trans-.Missourl country into AVestorn Canada may be gathered from the figures just made public in tills cily, which show that lu ten years Uo.'iOO people went from Ncbra.ska and Western Iowa into N"\'GHlern Canada, and that they carried Willi them cash and property .valued at $21,-*)3,000. evolution and has paHsed throuRh the varlouB stages, from clioatic intermit- ^'^f"'"'' ""iverse, the name lent and abortive methods, until It 1"^ '-othbridge In capitHi letters and at has'rcached a point of perfection, and |'^� """^ '""^ contributing to the is placed upon a Hclentltic basis, thor- solontlfic world a aatisfm^tory solullon oughly sysiematized. The advei'tine-'�' the problem of iierpeliial motion Ing and publicity department of largo j"^ applied to civic publicity, they mercantile or manufactiiriiiK eslablish-i'^^'"' 'l" filowlng colors the material ments li:ia become. In this process ofj''^"''^"^ ^I'l nccrtie to your clly evolution, the tn ost important branch ['^ "HI only accept, their propos-of Ibelr iiistitutionB. I..arge salaries are" paid to experienced men, who have the training, and the experience to enable them lo select such mediums and channels of advertising jis will give the best possible results for ths least possible cxpendit.tire-and in order lo get a full dollars worth for every dollar expended they must have the faculty of separating the cl'.aff from the wheat-the couutrofoits from the genuine and fully recognize t^ie fact that In no biancli of Hie'r bu's-inesa can more money lie frittaved away needlessly, than tliiough isjuir-ance or Inability to detect and separate the counterfeit from the genuine article in advertising mediums. Page? Eliminate the Fakir In the cities of Western Canada as every where else where there is a desire on the part of the public to ! make more generally known, the natural resources and advantage of a the lookout for the publicity shark city or community, they must be on and the professional fakirs wiio are ever on the alert with some elaborate and plausible scheme, that may ap- Ition and itiey often succeed In con-vfncing the uninatiatert that they are actuated solely'by'philanthrophic motives. And to' their credit bo it said that they often depart with a big fat contract tucked away in tlioir breast pocket, and you loam when it is loo late that you have been gold bricked buncoed and stung. And In passing, it 1� worthy of note that some reputable magazine wrltprs of note, are not above lending their names to this j literary confidence game. There are several cities in Western Canada that we could name that have been easy marks for the wlley and astute advertising-fakir and they have been relieved of .'thousands of dollars and the results'; derived from this counterfeit publicity would be on par with what a pork packing establishment would get from advertising in a Jewish journal, or baby clothes in tlie Hardware Review. Printers Ink We have no Aesire to underestimate the value of printers Ink in legitimate advertising, as wo have often made the statement "it is the greatest ined- Screen Doors and Windows �t Popular Prices Inspection Inrlted ARTHUR HAYR 510 3rd Avenue S. ASSIGNEE Lethbridge, Alberta ium on earth to make the wants of ia man or community known." U Is the' fakir-the parasite-who makes his living by sucking the life-blood out of a legitimate business, and giving nothing substantial In return that we are after. Western Canada seems to offer an excellent field for the man with the publicity "gold brick". It is the new country of magnificient distances and immense possibilities. Its people are anxious and willing to spend money in making Its resources and fut,ure optimistic enthusiasm regarding the development of the entire country- their slogan being, "Everybody pull together for Western Canada." On account of this enthusiastic spirit, they ,are ail the more apt lo fall into the trap set by the foxy and wlley publicity fakir, whose only object and aim is to seiiarate you from your money by some plausible scheme, that in nine cases out of ten, will be barren of results. This is where an experienced man can save a city tho.usands of dollars annually. Ho has the advertising fakir marked and wastes neither time nor money upon him. He is the "green goods" man of modern publicity and should be stamped "Counterfeit" or placed behind the bars for receiving money under false pretenses. The principles involved in the foregoing apply wit hequal force, to the advertising of the local merchant, and he should oxerclse great care and judgement if he desires to get best results. One Illustration will be sufficient to make our point clear fhundiods could bo givcnl. Last week in one of our prinl shops, we picked up a '."l-ter head that was being gotten iip for one of the hotels, it was on cVieap paper and on the back contained the business cards of about twelve of our retail merchants whose business Is entirely local. They evidently dlii not consider that ninety-five per com of hotel stationery goes to distant out-fide points that ars not buying Lcth bridge groceries or dry goods. From the hotel point of view it I; not good advertising, it looks cheap as If the liousB found it necessary Id sell advertising space in order lo pro vide their guests with stationery. �V.'e do not know who was respou sible for the scheme, but-it has ai; the oar marks of "The Fakir." JOHN T. H.\LL Commissionei CANADA'S GREETING TO KI(^G GEORGE London, July 4.-Following the Dominion Day dinner here. Lord Strathcona telegraphed the King ns follows: "Upwards of three thousand of your Ma.testy'8 subject* from Canada visiting the -Mother Country, on the avispicious occasion of your* Majesty's Coronation, and atsemhlcd togelher in celebration of the forty-fourth anniversary of our Dominion Day, dflsiro to approach your Majes-1 ty with the expression of their un- [ swervlMj; loyalty and devotion, with | I lie hope and earnest prayer that your Majesty and Queen Mary will be long spared to reign over a happy and united people," The following gracious reply has been received by the High Commit-stener: "The King has received Vlth much gratification your telegram, and asks you to express to all wiio as-socinted themselves with you in fliis message, their Majesties' heartfelt thanks for their assurances of loy-i ally and good wishes." SETTLED TROUBLE BY LEMIEUX ACT Ottawa, July 4.-An Interesting Illustration of aopilcatlon of industrial disputes investigation act has been given by the decision in a dispute between the twin cities of Fort William and Port .Arthur, who OPerate their street railway i^nd other electrical utilities and thair workmen. Tlio dispute was over wages and conditions, and at one time it looked ae if a strike could not he averted, but eventually both sides agreed to refer I, to the board, with the result that an agreement has been arrived at,.and j has been accepted by the men In public meeting. This Is the first occasion upon which the act lias been Invoked in case of a municipally owned electric A Good Defence Agtiul the Wbitt Plagie No one can affotd to Iwwn their |�e> ducins power tn-day, and to have powtr you must have good tna-:hinery. The human body is