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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - July 3, 1918, Lethbridge, Alberta AGE EIGHT ' THE LETHBRIDGB DAILY HERALD I i I f I i READ the NEXT PAGE This Annual Event on the Store Calendar of This Store Provides Even Broader, More Satisfying Savings Opportunities Than Any Recorded in the Loceil History of the Hudson's Bay Company It is because these times are so different from any we Have evcv had before, different from any in the memory of any living person in this city, that we have determined that this must emphasize in the most decided manner the spirit of progressiveness which dominates this store. We claim that, comparing the values possible today with those possible in the past, this year's saving opportunities will be even more important and will cause equally as enthusiastic buying. ^ On the next^age are listed a number of items which at best tell only part of the story. Others equally as templing and as important are in the store. Sale Begins Thursday Morning, July 4th Read This Carefully We have not gone to the expense of inserting this extra full page advertisement from any philanthropic motive of benefiting the newspaper, but as a means of impressing you in the, strongest possible manner with the supreme Importance of this ANNUAL  JULY CLEARANCE. We have determined that this shall be the biggest selling campaign we have ever put on and if values, and the bringing of them to your notice will effect this object, we shall succeed. Have We Caught Your Attention? I I I 0 I i 'ffi I ...................Jl:, ;