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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - January 31, 1972, Lethbridge, Alberta Mtndcr, ii, im T At last, a quality encyclopedia you can afford! The brand new Funk Wagnalls costs only a volume. Try the first volume for only 49e. For a limited time only, we're offering the complete 25-volume set of the Funk Wagnalls New Encyclopedia so new it's never been sold before. Don't let the price fool you. Funk Wagnalls is one of the most recognized names in encyclopedia publishing. Only because they sell millions of volumes this way direct to you through supermarkets can this quality encyclopedia be offered to you at this price. Funk Wagnalls New Encyclopedia is also easy to buy. Instead of buying the com- plete set all at once, you buy a volume or two a week when you shop. Of course, selling an encyclopedia volume by volume also makes it easy not to buy. So it had better be good enough to keep people coming back for more. It is. The Funk Wagnalls New Encyclopedia contains over indexed subjects, as many as encyclopedias costing hundreds of dollars more. It has over words in pages with over illustrations- many in full color. It was written end edited by over 500 scholars, including Nobel and Pulitzer Prize winners. i Still, it's written in clear, simple English. (The Funk Wagnalls is a family encyclopedia. It's written so both children and parents can I I understand it.) It's bound in sturdy, elegant covers to resist the ravages of time and children. Iti fact, the only thing you don't get with the Funk Wagnalls is a salesman. It's sold direct to you through us. So, come in and spend just 49c and try a little low-pressure salesmanship on yourself. If the salesman in you wins, the consumer in you will be richer for it. Visit Your Friendly Safeway Store and Start Your Collection Now! Available at Safeway in the following cities: CALGARY MEDICINE HAT TABER LETHBRIDGE BANFF CRANBROOK, B.C. 1960, CANADA SAFEWAY LIMITED ;