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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - January 29, 1975, Lethbridge, Alberta Consumers beware bvLYNNE GORDON. Understand the lingo Every business, every profession, every new movement usually develops its own descriptive language, its own "buzz" words that are only understood by the inner circle. Strangely enough the same thing is happening in the con- sumer field. The stronger the movement becomes, the more colorful its language. Words or phrases like bait 'n switch, con man, fly by night operator, the high ball, the low ball, the step-up, graphically describe many of the tricks and phony pitches used in today's marketplace. First, let me remind you that the con man, the hustler or the fly by night operator may have changed his image over the years but his techniques are almost the same as they were in the days of the medicine men and snake oil pedlars. Perhaps he doesn't look as flashy, doesn't sport the flashy diamond ring or roll a fat cigar. Usually, not always, he's more conservative- ly dressed, more soft spoken. But the con man still thinks of you (the victim) in such un- flattering terms as the mooch, the mark, the tip. If he has a deal for you that sounds too good to be true you better believe it probably is. I'll wager my bottom dollar that there's always a real hook, if you also get into something, without careful com- parison shopping, because you are offered a "free" gift. This technique of BAIT-'N-SWITCH is used by many hustlers as well as "legitimate" businessmen. Let me tell you how to recognize this shady technique. First, you'll read, see or hear an advertisement about a fan- tastic buy of some product or service, for an unbelievably low price. You might even get a flyer slipped into your mailbox Or under your door. The unbelievable bargain can relate to a number of areas such as carpets, freezers, appliances, television repairs, swimming pools, home improvements, driveway paving. The list is endless, but the technique is the same. It sounds good to you and in all good faith you go to the store or allow a hot-shot salesman into your home. Now that's the BAIT the low price. It's easy to recognize the bait? Try to buy the product or service at the advertised, low price. In the trade they say "it's nailed to the floor." The salesman never intended to sell it. But once he has you in the store, or he gets in your home, he will pressure you to "switch" to higher priced merchandise. He'll give you all the corny reasons for not being able to buy the low priced product. Such as: "We are all out of stock." "It doesn't come in the size, quan- tity or colors you want." "This merchandise is too shoddy for someone like you, you have better taste." Once you recognize this unscrupulous pitch... WALK OUT. The salesman has a bundle of other tricks he can use. The LOW-BALL can be used when someone wants to sell you a service or product and gives you an unrealistic, low es- timate to get your business. But once they have you on the hook, they will sting you with a higher price. This can happen in such areas as moving, buying a car or car repairs. The most important thing is never accept any "estimate or low price until you have comparison shopped. Then, before you sign, make sure its written into the contract. In reverse, the HIGH-BALL can happen when someone, let's say a car dealer, can offer you a high price for your trade- in. Then, at the time of delivery when he has you all psyched for your deal, he will re-appraise the price he gave you for the trade-in and offer a lower price. He is allowed to do this, if the .contract contains that option. BY NIGHT because that is fly by night with your These sharks are called FLY exactly what they usually do money; Watch out for the door-to-door salesman or itinerant seller who shows up in your neighborhood and promises to deliver something in the future all he wants is a deposit. After collecting hundreds of small deposits he disappears. Or if they actually perform a service like re-surfacing your driveway, fixing your chimney, installing aluminum windows you won't be able to find them if the work was inferior. Always make sure you check out the reputation and actual place of business of the salesman before you turn over hard- earned cash. Don't be satisfied with just a phone number. Also, if you sign, almost every province has some provision for a cooling off period. These are just a few of the terms and descriptive phrases used by consumer journalists. Learn them, spot the phony techniques yourself arid you'll find you will have more con- fidence in the marketplace and can take care of yourself anywhere in the world. Copyright 1975, Toronto Sun Syndicate Has Already Arrived at CAMM'S "SUNNY" by JOYCE As shown in White. Idea! for your Winter holiday to the sun. "TRENDY" by JOYCE In White, Camel, and Brown Glove. Plus many other Joyce styles for '75. Other Sandals to choose from in White, Navy, Tan, Taupe, also basket weaves. GENUINE by CLARK'S Ladles' in Oakwood. Men's in Dark Brown. ANOTHER FAVORITE CASUAL. "KUDUS" by Bally our lovely new arrivals In Riverbed and by Lisa Debs and Empress. Dark Brown Suede. f p m 'CAMM'S SHOES 403 5th Street South Fourth section The Lethbridge Herald Lethbridge, Alberta, Wednesday, January 29, 1975 Pages 33-40 -The Herald- Family Gov't abandons plans for IWY conferences New Year's baby showered with gifts Lani Rae DmytryshyrY sleeps peacefully on her 'ization. The layette was presented this week at the new comforter, amidst all her gifts from the Chinook Pensioners and Senior Citizens Organization. Her parents, Morris and Diane, 1718 Henderson lake Boulevard, stand with Hyacinth Burch of the organ- civic centre. A spokeman for the organization says the group plans to make annual presentations to all New Year's babies. OTTAWA (CP) The gov- ernment re-organized its million program to promote In- ternational Women's Year this week, abandoning plans to hold four regional conferences on women's rights and opting instead for a series of smaller public information programs. Health Minister Marc La- londe, responsible for legisla- tion on the status of women, said the new approach is the government's response to women's complaints that they are sick and tired of attending conferences. The government will use of the budget, which had been allocated for a series of four regional women's con- ferences this year, to es- tablish mobile information centres in British Columbia, Alberta, Manitoba, New- foundland and the Yukon1 Territory, Mr. Lalonde said. Other provinces will get fed- eral financial help for small- scale conferences or to hire roving information officers to promote equal status for women, he said. Other aspects of the program.will remain. The government will go ahead with plans for a national conference on women, probably this fall, and mil- lion will be shared among women's organizations, native citizens', mul- ticulturalism and language minority group, he said. Mr. Lalonde outlined the changed program at a govern- ment store cocktail party for bankers, railroad, utility and department store executives, Crown corporation and government hiring officials 'and other big employers of women. He said in an interview that the government dropped the plan for regional conferences in order to inject more flex- ibility into its women's year, promotion and to assuage members of women's groups who say further meetings are unnecessary. He told the reception group the government soon will go ahead with an omnibus bill on women's rights, re-introduced in the Commons last fall after dying with dissolution of Parliament for the July elec- tion. The bill would delete dis- criminatory clauses from a wide range of legislation. The proposed changes would establish women's rights in legislation oh elec- tions, crime, immigration, government and personal pen- sions, defence, war veterans' allowances, human rights, citizenship and government hiring, he said. Mr. Lalonde pronounced himself delighted with the im- pact of the government adver- tising and promotion cam- paign for women's year, claiming it is the most successful publicity cam- paign ever mounted by the government. Singers featured on CBR The Anne Campbell Singers and Teen Clefs will be featured on the CBC Canada West program at 9 p.m. Fri- day on radio station CBR Calgary. The program will include sacred, secular madrigals and folk songs from many countries. Marg Marus, who won the 17 years and under solo class at last year's Kiwanis Music Festival, will be soloist. Sheiagh Stefan is accom- panist and Anne Campbell, conductor. Group seeks promotion of women artists TORONTO (CP) A group of prominent Toronto women artists, writers and enter- tainers has asked the federal government for to stage a festival promoting women and the arts this year. Unveiling plans this week, the women said that so far their requests for federal assistance have gone un- heeded, but they had been given some assurance by at least one Liberal member of parliament that some funds would be available for the pro- ject. The festival is planned to mark United Nation's Inter- national Women's Year 1975. The group's idea is to promote women artists both professional and non professional in an effort to show the cultural contribution they are making in Canada. John Roberts, member of parliament for the Toronto riding of St. Paul's, who has taken a personal interest in the women's projeci, said he was hopeful adequate federal funding would be available for the festival. Among well known Cana- dian women lending their names and talents to the festival are folk singer Sylvia Tyson; artist Maryon Kan- taroff; Doris Anderson, editor of Chatelaine magazine, and television producer Margo Lane. VOGUE'S Markdowns DRESSES Sizes 8 to Regular values to 60.00 FINAL CLEARANCE PRICE 995.29 95 LONG GOWNS Reg. to 55.00 Wools, Mohairs, Tweeds, fake furs, fur trimmed untrimmed. Sizes 8 to 44. Regular to 21 0.00 Final Markdown Price SPORTS JACKETS and CAR COATS Wools, fake furs, simulated leathers, full size range. Final Markdown Price i SUITS Reg. to 60.00 Final Clearance Price BUYS Skirts Slims Blouses Jantzen T-shirts BUYS Coats Skirls Slims Sweaters BUYS Coats Dalkirth Skirts Peignoirs Long Dresses Car BUYS Fake leather Coats, Jackets Wool Plaid Jackets Ski MAYFAIR VOGUE C9 311-5th SI. S. LADIES- WEAR ;