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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - January 26, 1918, Lethbridge, Alberta THREE DAYS Decidedly Interesting Apron Values tn.no part of the store will you *.lnrt r. more pleasiiy; array of mer-chnudiae than In our apron stjctloii. NVIicn yo\i remember that cuttou !s bcCiis luctl in immense qtiaiiU-tics ,tor our armies attd those of our allies, you will the more apprec-latt> tho untraoriiiuary valnos of the linca offored in this sal". Tho lca:1iuK featijrp unji-r this heading is a' "Hugh" overall apron Ouo knows ihc annoyance treated by a skimpy apron, but sui'h Is done, away with in an apron of IhlX characl!er. It is litterally "Hugh." AVe have it in a bewildering assort-mciit iif stripe, cUcfk and r.iiii.-/ putt .TIF in every imaftiuahli- aq cDlur. Thf price is......... �7�f C And it is" well worth 30% more. WE HAVE OTHER LINES PROPORTIONALLY REDUCED. COME IN AND SEE THEM. SALE OF WHITE GOODS BEGINNING TOMdRROW, and CONTINUING FOR THREE tfAYS ONLY, this Stcwfe inaugurates its Yearljr AVhite Goods Event, bring- ing to your attentidh eVery desciription df W tional Savings. " Every piece of merchandise involvd^ in the sale bears a special Wliite Goods Price Ticket, so you can easily identify th� special items mentioned here. The merchandise is of the very character you are calling for all tjie year round, and is of the same superior quality that has characterized this store throughout it's merchandising career. Values are such as come but once a year, ensuring you a saving that should be taken full advantage of these dafs. If you are able to glean the opportunities of saving that abound in this event, come prepared to purchase liberally and Early. Many lots will doubtless be sold out the first day. This sale con)ni(;nces Tomorrow-Thursday-and conliijues oh y until the evening of Saturdajr, the 29th. white goods Could thiere be anythins more timely than the matter of Bed Spreads and. Quilts? L49 The "Ames Special" BEO' SPrJ5ADS� 10-4 size. G-txSl. Nothing cheap but the price. WhitetSale ....... BEST -ENGLISH DIMITY SPREADS in plain or ^atin icrlpe. polka dot or brocaded, GSxSI. WTiite Sale pric� , White Honey-Comb QUILTG. Best aualit.v. 10^ 2.29 Fringed $3.00 $3.50 Hi^ily Mercerized OUILTS. Very .special value. 11-4 .4........$4.00 12-4..... ... $5.00 Best French Marcella (2UILTS. Heavj- .weight. Only a limited. . (luantity whlcli cannot be replaced at less than 50 per cent, additional cost. " 1 iO-4 ar, each ... $4.50 IM at, each.....$6.00 12-4. at, each .. $7.00 Shamrock colored BED SPREADS. Fringed and in red. green or blue. Absolutely fast colora. |rgaln at.|2.TS, but dtir i a a our price for- ibis sale. is X .0 tf Tlie other is a one piece Dress ot neat grey and navy stripes, trimmed self color In a most at-  tractive' 9tyle. Beautifuily made and fini9hed,- This would be excellent value at.13.00, >iit we are | rn - relefalni them-i^t ..... WHiTE WEAR UNDERSKIRTS Vou say? Ota yes! We are rally prepared to meet your requirements In thja respect  and at prices and values that will cause you to exclaim, "How on earth can you do It?" Never mind how; tlie fact remains that "we do do it" as the particulars below will prove. We'have only itemized 3 lines but are siirc these will create sufficient interest In these gar-' nientti to create a desire to view our full range. Here they are; THIS CAMBRIC UNDERSKIRT with a 6 inch flouncing is really -a marvel when you consider .prico and quality combined. Yoit cannot begin to'approach It any- | oa wh^re else a^............ A.�*f Better than any ; description ot cyrs would a personal inspection on your part be of this gartrisnt. It would convince you of the amazing bargaliis wo otfer in all lines of ^Vhlte \year. Just^ as a hint-it has a 10 Inch flounce of tucks and embroidery. White Sale � /.q Price.............____... I.VV Another criterion oE values Is an UNDERSKIRT of a ihost beautiful finish also with a 10 inch flounce of embroidery. But do see them ;;forayour own economy,'s sake. It �will,amply repay you. ' ^ AA Wtalte Sale Price IsS ...... l.!f!f A TREMENDOUSLY IMPORTANT SALE OF WHITE UNDERWEAR Important because of the fact that such matorlals are scarce and ' no telling what they will cost In the future; And again-the prices nro so much reduced that no further reason ia necessary to convince yon ot the wisdom of Immediate pur- . chasing.' WHITE WEAR A most special Unci Ita ati Envelope Combination / which has a pretty yoke of embroidered lace and insertion with laco edtilngs. You will wonder bow l^ey | oa can be sold for ........ .. 1 .m.r . This COMBINATION.: with Val. lace yoke and embroMery 'Ihsor-. tiou Is most wonderful | 1 fiA value at.............. ..1 i.OSf ANOTHER COMBINATION whi'^h' will take every eye and open every purse la finished with edging of Torchon lace insertion and has an . embroidered yoke. Very i- qa durable and strong. Prico Is Jl**f .r A most charming COMBfNA-TION of muslin has embroidered yoke and dainty Val lace trimming. Something superior, a ajq Price..............._____ These two lines of DRAWERS . arc fiiUelied with pretty, flounce embroidered and are most exceptional value. You should lay In a good supply of these. - 7At, At 63o and ...............JVC , - ^ ' ' ' ). � '.; '^'^ � � Not to; forget the children, wo have 3 LINES OF DRAWERS. The first, combining strength and economy is surely a bargain t c|_ at, pair.............IpC Then for anyone requiring a bettor grade garment we.have provided a most uaeEul line, beautifully finished off, at the price " of................ Our higher priced line, than which nOj hotter could bo doslrdd, is of mbstysuperior material and workmanship, and the White Wear sale price is only C . 39c How we can offer you such phenmiientJ bargains at a time when there is admitiedly siich a scarcity of cotton goods,^ and at priced comparing favorably with iKosii^pre-war days. We'd tell you. It is because we maintairi a staff of ''free lance" buyers who are not detailed to any one store in parliculari but are stationed at all the mahufacturing centres the world ove^ and yvhpse duty it is to pick up a special liiie of goods Here, another one there. ""As they have u limited,capital and prestige behind them they naturally work under, and secure eyeiry advantage in thie way of preferenceAVhen any special bargain is. in the market. They wire us the results of their efforts and we take whatever we thin^^ of our system on to you. And tbere yo]u have it. our trade requireipents and pass the benelit.s Iv -I White goods EMBROmERIES An entirely new showing ot embroideries In Imported makes. Cambrics, Swlssi liongolotb. Organdies aad Batiste. Dainty Edgings a^vd insertions, Beadlncs, Flounclnga, CiOrset Covering, Baby Flounclngs and Skirt Flounclngs. Any^lilrfg new, "we have If and at prices that cannot be eqnallod. / CORSET COVERING. 18 Inch, at a pric? to induce you to ask to see the others. Regular 35c. 2 pairs higlt grade ENGLISH SHEETS. Hemmed and free fropi dresslnii 81x90. Special, A OC per pair .;............... O.uv Ootton Honeycomb "fOWELS, 18x30, with fringe and red OC-bordors.'Por pair ... .... mwC Knglish TERRY TOWEUB, All white with fringe. Size 20x MO A 38,, Special per pair ......^OC 3 Days : Only: white goods Let lis Rbmindi You About Yard Goo^ , v So, that you .won't have to Bay-i^"Oh, thore'n Bomothlng I forgot" vfrheit you think you've finished all your other household .^prepar'atipns'. . ' ' Fino "Queen's Cloth cambric. 36 Inch. Absolutely pure; finished llko linenVLimited quantity only,- .- OC- Yard ................./...,'..�....... ' 49C DAINTY SHIRTING. SO Inch long clotb, unsurpassed fur domes-' tic uie, 40 yards to piece, $7,50. 9Aj� , or, yard .........,............... CtUC- "FAMOUS" F(^E white calicp: Finiahed soft tor the neodie. < 30 Inch.' 40 yard-piece, |G,ao. 1 JIW or, /nrd .....,. J. lO.C "lily OF THE NILE" SEALED'MADAPOLAM. Made from long Holect Egyptian cotton, 36 inch, boxed'in-10 yard lengths, t '7llv Per bp:f,; ... jv; .'.^... v..;,;............... IdiV WHITE BAXONVfFtiANNKLETTE. 28 Inch. Extra heavy || quality;' Special, yard ;____....... 11C 83 inch FINE FLEECY FLANNELETTE In pure white. �eg. ularvamaaBc. Your'chance to stock up at < lA,^ yard ..... ........j.......... 15IC BEST QUALITY ENGLISH FLANNCLETTE.V Full ^loach :and free from (|reastng, Worth today 4Qo per yard. *  ' �g _ Whlto Sale Price, yafd ADC ;