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Lethbridge Herald Newspaper Archives

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Lethbridge Herald {Newspaper} - 1974-01-23,Lethbridge, Alberta Public relations gap The public relations of the University of Lethbridge are considerably better than some of its faculty and official friends seem to think. And the situation has shown a marked improvement over the past year. The discussion of this subject at a recent U of L senate meeting has some humorous as well as serious aspects. It is doubtful if the president of the faculty association will soon live down the tangential compliment paid to his manner of dress, especially among his colleagues, to whom dress is not the ultimate truth. Stereotyped thinking is as pervasive and as oblivious to cure as the common cold. It is a plague all universities suffer. Senator Hugh Campbell was no doubt right in his implication that people have faith in what they recognize and trust those whose image is a reflection of theirs. This poses a problem. If university faculty members were to pursue devotion to public relations to such an extreme, an unlikely but graphic hypothesis, to which public should they relate? In whose Image should they dress? Should they dress to please the local businessman whose support they need, or his children whose attendance they would like to have at their institution? If this considerable disparity of image were to be reconciled, what would it really prove about a teacher’s knowledge and ability? Another equally deep*rooted bit of middle-aged dogma maintains that a man’s politics can be told by the length of his hair. This, of course, discriminates wildly against women, unless, to carry ridiculousness a step further, the standard of hair length is to be applied inversely, and its fallaciousness can be shown by any news photograph of Leonid Breshnev. Nevertheless, the phrase, “longhaired Communist” crops up as frequently as the common cold. While such stereotyped thinking must be distasteful to a university, it would be tragic if that institution were to assume that public relations was its prime responsibility. That is more nearly the prime responsibility of the senate, itself. Worthwhile approach WA'7-5 ‘Suddenly I Feel Rejectedr Gains against smoking Equalization of oil wealth By Maurice Western, Herald Ottawa commentator Ten years ago, the surgeon general of th(^ United States issued a report citing cigarette smoking as a major health hazard. Since then an anti-smoking campaign has been waged throughout most of North America on a fairly sustained basis. Yet cigarette sales are at an alltime high, per capita consumption is increasing and 3,000 teen-agers are becoming new smokers every day. Discouraging as this situation is, the campaign against smoking cannot be considered a failure and ought not to be allowed to wither away. Too many good results have been achieved. Although the ranks of smokers have increased in the U.S. from 50 million to 52 million in 10 years there might have been 75 million smokers today if the campaign had not been waged. It helped to reverse a trend. Offsetting somewhat the teen-agers who have acquired the habit are the estimated 10 million Americans — mostly men — who have given up smoking. This is a decided gain since men have tended to be the greatest victims of diseases induced or aggravated by smoking. Also there is always the hope that the new smokers can be persuaded to quit before they become too hooked. The tobacco industry, while continuing to maintain that smoking is not the health hazard it has been made out to be, has nonetheless bowed to public demand for less tar and nicotine in the product. A gain on the health front is being claimed as a consequence. Perhaps the most marked result of the antl-smoking campaign has been the emergence of a movement promoting the right of non-smokers to be free of the discomfort of having to breathe foul air. Substantial gains have been made in restricting smoking in public places and in making smokers more considerate. As public opinion continues to marshal behind the rejection of smoking as a socially acceptable practice greater success may be achieved in persuading young people not to get involved. Then the value of the anti-smoking campaign will be unquestioned. Latest translation from the Hockey Night in Canada script, in which the Montreal Canadiens, defeated by the Boston Bruins eight to nothing, were said to have been “vic, timized by errant shooting.” Translation: "They missed." - For what it’s worth, the American Commercial Centre, opened Oct. 3 in Moscow to speed up Soviet-American trade and assist American businessmen, stands empty, waiting for the fISO,000 needed to furnish it -with necessary desks, libraries, heating and lighting facilities. It's hard to believe, considering that sum, that money is the only bottleneck. record was made to raise funds for handicapped children, which it is doing beyond the wildest dreams of the impressario who masterminded it, but it has also made Scheel the country’s most popular political figure. The song is an old German folk song, “Hoch auf dem Gelben Wagen," or “High up on the Yellow Wagon.” ■ West Germany has its own Sam Ervin, or Gordon Sinclair, for that matter. Foreign Minister Walter Scheel, least inhibited of German politicians, recorded a song which is on its way to becoming a “golden disc." The How much is a pound of fat worth? In a negative way, about flOOO a year according to survey which showed that overweight executives do not rise as high in the salary chain as their slimmer cohorts. This is attributed to a belief that fat people are slow, sloppy, inefficient and overindulgent. As a consolation, the survey report attests that this is an unfair stereotype. The survey was done by an employment agency that specializes in placing executives. OTTAWA - Federal spokesmen, for some weeks, have been suggesting that it is important to siphon off some of the "windfall” oil money which would otherwise accrue to producing provinces since the central Government will otherwise face great difficulty in meeting equalization payments. The argument, presumably, will be presented in some detail at this week’s conference. According to a rough estimate, however, the new wealth accruing mauily to Alberta but partly also to Saskatchewan, would force the federal Treasury to find approximately |l billion in additional equalization payments to have-not provinces. It appears, at first glance, a somewhat delicate argument for federal Ministers. Equalization has, after all, been very much an Ottawa concept, attractive to the poorer provinces from the outset but not notably pt^lar with those qualifying as contributors. It was the St. Laurent Government in 1955 which devised the original equalization formula—no provincial assent being necessary. In later years, the formula was altered and enriched; always on the initiative of the federal Government, which was never reluctant to take credit for improvements. At the moment, therefore, the Trudeau Government seems to be contemplating, with considerable horror, the possible consequences of a system which was worked out by some of the present Ministers, including tax calculators so eminentas Mitchell Sharp. In January 1967, Jack Pickersgill, then the Minister of Transport, delivered a centen* nial lecture at Waterloo University on “The Place of Equalization in Canadian Federalism.” Mr, PickersgUl referred to a new system which had been developed and which he described as “a total approach to the problem of fiscal arrangements and equalization.” He explained that it would take into account all provincial revenues and not merely those from income taxes and succession duties. “The new system of'total equalization”, said the former Minister, “will provide a more accurate measure of the fiscal need of the various provinces, and will involve very little that should influence, even indirectly, the judgment of provincial governments as to the appropriate way in which provincial revenues should be spent." Towards the close of his address Mr. Pickersgill offered his considered view “that the development of equalization has bmn incomparably the most important single political contribution to the healthy growth of the Canadian state in this generation and that, without equalization, Newfoundland would not have united with Canada and that the Canadian federal state established in 1867 could not long survive.” Mr. Pickeragiir# enthusiasm was shared by other Ministers of that day. Thus Mitchell Sharp referred to equalization arrangements as “one of the dividends of Canadian unity.” He added: “Where    circum stances—whether natural or man-made—have channelled a larger than average share of the nation's wealth into certain sections of the coun^, there should be a redistribution of that wealth so that all provinces are able to provide to their citizens a reasonably comparable level of basic services, without resorting to unduly burdensome levels of taxation.” Mr. Sharp bad his own term for the new system. “We should seek in the future”, he said, “to measure the whole revenue or fiscal capacity of the provinces—to develop a comprehensive ‘prosperity index’ if you will—in place of the partial measure now in use. Instead of selecting certain taxes and equalizing them 10 the level of the top two provinces, we should take into account all of a province’s revenues and equalize them to the national average. This would be a good deal more expensive to the federal Treasury but far more equitable.” Rather similar referenceB to “our initiatives in revenue equalization” may be found in speeches of Edgar Benson, who succeeded Mr. Sharp in the Finance post. If the provinces are now left to play their customary role in the resource field, it is perfectly obvious that a “larger than average share of the nation’s wealth” will flow into Alberta. In accordance with the system of "total equalizatioo^’, devised by Ottawa, John Turner will have to redistribute some of this, drawing excess revenue from the provinces which make the best showing on the prosperity index. Albertans presumably will contribute most per capita with the tax> payers of Ontario, British Columbia and probably Saskatchewan also being call' ed upon to do their share. It would appear, therefore, that the system will operate exactly as it was supposed to operate, although the adjustments will obviously be more sudden than would have been anticipated before the great surge in world petroleum prices. Understandably, it will have less appeal in Ontario than in the two western provinces since central Canada Is not a beneficiary of the new resource revenues. But Ontario remains a contributor because it is basically well off; even if it loses a few points on the prosperity index, it will not easily qualify for admission to the “have not” club. In sum, the Finance department unquestionably faces a difficult problem. At first glance, however, it is not the sort of problem which can be used persuasively to overcome provincial objections to federal interference in the resource field. Evidently it will have a place in the argument to be presented to the conference and it will be interesting to see what relevance, if any, it has in that context. The Big Brother organ-izatlon. in my humDle c^iuion, is a very worthwhile an>n»ch to a situation which seems to be more in evidence as time goes on. ’The fact that there are so many one parent families, and consequently, a greater number of young boys and girls in need of someone to turn to for guidance and understanding raises a question I ha«« wandered about. It seems to me that our teachers, and I am thiidung primarily of those at the junior and senior high school level, could themselves be Big Brothers and Big Sisters, with just a littte extra effort on their part. Pupils in this age group are the ones most sensitive to their position in society and are most in need of recognition. Shwe five days out of seven are spent at school much could be done to help a young person who may be in need of sympathy and understandhig, due to many factors, to mention a few, family break-up, alcoholism, or being a foster child, starting to a new school and in a strange community. However, for some unknown reason, boys and girls, who through no fault of their own, are deprived of a normal family atmosphere very often find themselves treated with uidlfference at school. Very often they are the ones who, failing to gain self*confldence and the feeling of belongitu, due often to being treated wim callous indifference, dn^ out of the school system altogether. There seems to be such a good opportunity through the many school activities, for example, school sports, to help these young people that not to take advantiige of the situation is sheer waste. Why physical education instructors do not pick players to represent the school in team mrts from the standpoint of need is something I do not understand. An adolescent who has been in trouble and is in need of a new self-image would benefit greatly by being Éven the reqionsibillty of a ty position on the football team. Mothers who are the sole support of the family and have to work on Saturday, when their children are home, and often on a limited budget, would, 1 am sure be most grateful, if their boys, especially, were picked to play on a school team that would keep them busy on Saturdays and off the streets. I do not understand why psychology and sociology aren’t subjects of major importance to every student In school, starting in junior high school and of utmost importance to those entering the teaching profession. To my knowledge these subjects are still only options. In a world where a little human understanding of the other fellow’s problems and a willingness to help, are so important it seems to me that the two subjects previously mentioned should be as important as chemistry, mathematics, etc. The Big Brother approach is a big st^ in the r^nt direction but if sdwols would pay more attention to those in need of an extra boost in the It direction, it would cer-help. OR WHAT IT'S WORTH Picture Butte Consider non-smokers Effective steps are being taken in a number of lai centres in the civilized to abolish smiAing ui public places. In my opinion this is long overdue for I am convinced that non-smokers never get used to this smoke to a comfortable degree, they only tolerate it to the best of their ability. Some do speak out from time to time claiming they have a right to breathe unpolluted air in this regard. A fact of the matter is that smokers also have a right to smoke almost wherever they wish in public and until this “right” is taken away, they obviously will continue it. Enough non-smokers acting with a just government, could change this situation. Purely from the “rights” point of view there is no immediate solution ... As we know any offence can be regarded as a form of injus tice and injustice is currently at the foundation of much of the anger and quarrelling in society today. It follows that in the interests'of justice and goodwill smokers should not do this in the presence of nonsmokers ... It requires an inhuman degree of obtuseness on the part of the non-smokers to be unaware of a factor as potent as smoke near them. Many smokers abuse this admitted right and it would appear that by ad(q>ting consideration for others they could forestall the day when this "right” could be Uken away from them . .. Finally, those wishing to get out of the smoking habit nnay take encouragement from the fact that enlightened smokers are currently quitting on this continent at the rate of over a million a year. LLOYO R, WEIGHTMAN Lethbridge. Evening parade plan There was great concern shown this year as to the decrease in participation in the exhibition parade in the past few years by local businesses and the public in general. Should we give consideration to holding this parade at 6:30 p.m.? This would enable many people that are employed during the daytime hours to either view or participate in the parade. The Peach Festival parade held in Penticton, B.C. is done in the evening with great success. Lethbridge. RAH Survival of fittest f Ja LETTERS TO THE EDITOR In support of Jackman The letter to The Herald by T. D. Beatty (Jan. 19) is quite amazing. Every public figure is well accustomed to cartoons, criticisms and even worse. I find it also amazing that the smartest politicians never are elected, the smartest businessmen have never had a business, and the biggest critics on any given issue are usually those that are least informed. Mr. Jackman’s cartoons are the first thing I look for in The Herald. His freedom of style and line is fantastic. I lo<A forward with a great deal of anticipation to a cartoon by T. D. Beatty. MILDRED JENSEN Bow Island The editorial, world’s 'eatest problem, (Herald, Ian. 10) Is useless unless followed by this suggested solution . . . Long before man walked on the face of the earth the animal and plant world developed population control to match the earth and weather . . . The solution is easy to state. Survival of the fittest without assistance. Rather harsh, but necessary. Man alone has violated this law and now is reaping the consequences. We do not have to be as harsh as nature and let all die who are in difficulty. We must not interfere with the freedom of the individual . . . However, when a person requires survival assistance from the state it will be given in exchange for their not producing children . . . Hie energy crisis was of the greatest benefit. It let us know that there arc limits to the world resources ... As The Herald pointed out in the editorial, starvation will do the job (of population control) Who said it is a world population year? Probably like a year ago when world organizations were studying pollution . . . M. E. SPENCER Cardston. ¿-t; f Allow me to raise my typewriting in defence of Mr. Jackman’s cartoons and bring it crashing down on the brittle mentality of peml« like the objector in The Herald, (Sat., Jan. 19). I have no doubt that Mr. Michoner himself wouM laugh at himself in cartoon form and :iate the high quality of The Iiar4-hats ir. Jackman’s work, Aa for the other *»«alM imUtatioiit which are foisted upon the public, it is about time someone satirised them; it is long overdue in Southern Alberta. Their end is near. I appeal to Mr. B. to laugh and not to cringe. Mr. Jackman does very fine work and may I say more power to his pen. May we see much more of hts THE laugher The Lethbridge Herald 304 7tn St. s. LMnDrldg«. Alban« LETtiBRlOaE HERALO CO LTD PrciprWort ind ^ubHirwrt Svcond CiMi Mall A«gi«tratlon N« 0013 ClEO mowers, Editor aivl DON H PILLINO Managing Editor DONALD R. DOAAM ROY F MILES Adwiising Marwgar OOUOLAS K WALKER Edwriai Pag* Editor ROBERT M, FENTON Circulation Manager KENNfTM e. »ARNETT BusifMM Managor Lethbridge. "THE HERALD SERVES THE SOUTH ' ;