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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - January 23, 1973, Lethbridge, Alberta -Tuetday, January 53, 1973 THE LETHBRIDOE HERALD 9 Van Luren 4-H report TV chauvenisfs medium So i his is Hie cge of the lib- erated Well then, someone ought to lei Lhe nation's advertising agencies in on the secret. Poor dears they are still laboring urcer the old-hat misconcep- tion that women are, alternate- ly, playthings, bits of fluff. mindless bores and n-aging slatterns. And ad- men hit a really creative liigh, they can dream up a commer- cicl which depicts ore female us -a com hi na- tion of all fhese stereotypes. Tre status of women in Can- iMriLTs: first, we can Trrite let- ters voicing our distasie over demeaning commercials: scc- or.c4. and this one packs cbut. we can STOP BUYING THE PRODUCT. After a while, the president of the company will get enough letiers from dignmtled females to start him thinking tvrice about his advertising cam- paigns. And then the company suiiisiician will scurry in load- ed with charts showing a mark- ed drop in .sales. Bingo. You've von yourself a victory girls, small but important. say. all you big string There in ihe r.cver- never of television-land, do you rcaljy want your woman por- trayed as having the brains of a turnip? SILAGE UP To feed iheir expanding cat- tle herd, ihe Irish have increas- ed silage production in the past eight years. Commer- cial cattle ration sales and pro- duction have sluinDed drasti- callv. FORT MACLEOD By Ramona Stevens On Dec. 7 the 4-H Midnight Riders held its monthly meet- ing. This year's "winter project be braided It was decided to serve hot fhocjlaie and coffee after meetings. Geoff Hardy. Lhe guest speaker, spoke on composing a year's program. On Dec. 29 Lhe members and families of the club ioined with the local beef club for a post- Christmas patry. TLRIN By Tern" Osctn 'December 11 was (he second meetinc of the Turin 4-H Beef nub. By Ronnie Shimek The Barons Eeef Clib held ils meeting Dec. 13, at 7.30 at Barhill School. Virginia Akitt and Roger An- derson had led Jn the pledge. Roll call was "What is the weight and Breed of your Business discussed and bills were finalized. There was a more to off a transis- tor radio and the motion was carried. ana is a mai-v-spi-jitered mine, ss m.iny grievances there are womon to voice thorn. Certainly, the more serious MOTORS overcome concern equal for work i that perform a? well or better women's ?uitua of ficial pauper when it comes family court and orders and the sordid state abortion which allows a usually aU-male to tell woman whether she may may no; terminate an ed pregnancy. Next to all this, is the time to buy and save hundreds of about the negative image womanhood being portrayed television seem peiiy to the dicrous But u-ait. is it so to have women constantly 4338A irayeti as uie dunib-dumbs ,079 1971 a medium which is matched. aT one Lime or another, by f J CHRYSLER Surf all Canadians, of all ages? 1 think RANCHERO Even though the hardlcp, load- 3 aulomctic, power with 35 life" sit-coms anl dramas includinq air con- Chrysler engine, ally fail to depict the Reolace- itwrmg, radio, brown h e c v y doly role of women in any meaningful way. the plight of the 'anks. bctlenes, electric menf price ,n color. eon-WOW j- less female is even worse in commercials. .As a collective group, S3275 could sue tor c'ofamatioo character, slander, libel aixl few oilier things when it 'Q their imsce as TV A random sampling of commercials perm e-ai ing Ginvaves any evening women in ihc follo'.vmg r.icrinlng and whst's CL-'crrciic. i deer scc'on. 'cd'O. in seccn. 5 cu'cmc'lc. rcdic. ;cdcn, S CL-C-C-'J, cc-.ser u.hyp'.cal S1275 over slain? on Pa'? ior in tC'cr Silk's dress, or Junior's f ball iersev or any number 're'.- L eum 1 color. T; i walking idyllicslly SI 975 ,.-Now f blue in cclcr. C; SI 375. Now :-v- 4 cylinder, sceec, rcdio. Only a park, carrying on a miles, serious conversation about inal C> A other uomen about the end broVcs, rcdio ard, rodio. of ur.der arm ir S2375. Now SI 175 pooing her hair and fleer- on makeup F.nrt perfume so and can moot the sedcn B cjlomalic. passenger waocn. 8 a end braltrs and in colcr and. to make an in blue in list short, waiting and S197J. How J1375 Now on some male who maid-son-ice is built into ihe wecdins I get mad just thinking end brckes. liwe commercials! oree.n them is even more rnlnr In 2J years of close tion v.iih women, I have seen anvcr.e ensci the behavior commercials at-iribiilpil to the female of snecies. Which all ETOGS to prove that the image of women is ion advertisinii is as from the InrJi as some of Chrysler, Plymouth, Dodge Truck claims made for the products 1st AVE. AND 7th ST. 5 PHONE So what wn we women limp-wristcd and one cf our courteous salesmen; Honk Palfrey. Bwd Pelmcn, frrian Frtnt, Garry Fleming, loncailer ond Mel creatures lhai we are ;