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Lethbridge Herald Newspaper Archives

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The Lethbridge Herald (Newspaper) - January 9, 1974, Lethbridge, Alberta Completely artificial foods seen in future Wednesday, January t, 1t74 THE LITHMIQOE HCftALD M By PHYLLIS HANES ChrbttiB Sdeaee Monitor end of the present "natural" foods will at teM with the times, [to anew book on the food. "Townspeople will find themselves living largely on artificial food, while "natural" foods will be con- sumed only in the areas where they are said Reay Tannahill, historian and author of "Food in History" (Stein Day, "City people will live on synthetic foods made from fuel oil, algae, and other sub- she said, explaining that this trend would be well within the historical tradition of food patterns. Other historians and food writers disagree with this theory, but Miss Tannahill suggests that if the substitu- tion of food analogs for the real thing is started at an ear- ly age and sensibly developed over a period of time, there wouldn't be much difficulty in persuading Western con- sumers to accept new scien- tific food products. We already are pretty well into many semi-synthetic food products, the author in- dicated, giving examples of commercial bread and steak. "Bread made from car- bohydrates manufactured from, say, formaldehyde (a product of natural gas or is unlikely to match the crusty perfection achieved by a good baker using good wheat flour. But neither does the 'latex' foam that passes for bread she said. "A steak spun out of ar- tificially produced protein may have less flavor than an Aberdeen Angus entrecote. But it wouldn't be much different from the enzyme-in- jected, tenderized steaks with which we are already familiar." Miss Tannahill's book tells more of the early pursuit of food and its influence on history, than of future predic- tions. It begins with the theory that, some 30 million years ago, a shortage of eggs and fruit drove the hominids down from the trees to the grasslands where they found tortoises and squirrels. She "traces man's develop- ment through the next three million years of development when man started to hunt, then later changed from caveman into village dweller because of the need for meat and grain supplies. Peking man, the first real personality in history, is described and credited with his claim to fame the fact that he was probably the first to make use of (though not necessarily to make) fire. The development of cooking methods, the cultivation of plants, and many other fin- dings indicate the influences that have shaped man's diet as Miss. Tannahill shows how the pursuit of more and better food directs, often decisively, the course of history. "The trouble with most books on food Miss Tannahill said, "is that they've been written by food people. They haven't really gotten into the reason why certain people grew specific crops or ate particularly meats and fish." Miss Tannahill's discoveries are in many instances a dis- tillation of information gathered from archaeological, botanical, and anthropological sources. Miss Tannahill tells of the days when food was eaten raw, before fire and stoves, and she also explains that the poor of Rome didn't do much cooking either, but for different reasons. Cooking was primitive because equipment was primitive, fuel was expensive, and the fire risk was high in the overcrowded tenement houses. As a result the early Roman poor avoided cooking and ex- isted on a diet of grain-pastes or coarse bread, Water, and an occasional slice of roast pork or salt fish. The food of the rich in Rome was very elaborate, she ex- plained. Early writings tell that the only pike worth eating came from "between the two bridges of Rome." Tannahill This WMk JMkpot in 57 Numtwri places this spot as the stretch between the Tiber island and the cloaca maxima or the main sewer. "In the past people probably ate practically anything a great variety of foods, much of the the author said. Mrs. Tannahill explains that food flexibility, or a matter of choice about foods is usually a characteristic of the affluent societies. Only the well-to-do can afford to try something new because only they can af- ford to leave it on the plate if they like. This more open-minded at- titude doesn't follow through with common sense when it comes to suiting the contem- porary diet to contemporary needs, however. It is nonsensical, she said, for a chairbound executive who breakfasted at to lunch in the latest French bistro on cassoulet de Castelnaudary or a chou farci dishes designed centuries ago to restore farmers who had been hard at work in the fields since dawn. But thousands do it every day. And even in the lower in- come groups, the imbalance between diet and need is only slightly less pronounced. "Despite the she writes, "developments in the future are no easier to forecast than they ever have been. "But with people eating natural foods only in the areas where they're grown, there might be a possibility for some countries to approach, once again, that position of be- ing self-supporting in food, which was destroyed in so much of Europe during the in- dustrial revolution." Mixed fanning would re- quire more farm workers than specialized units, and this might reduce the drift to the towns now causing the large concentrated population increase. SCHEMES ARE CHANCY OTTAWA (CP) Beware of work-at-home schemes that promise large profits for little work, wants the Consumers' Association of Canada First check on the company and ask tor the names of others who have been employed in the scheme to learn from their ex- periences Be especially wary of ads which require an ad- vance payment GREEK'S ANNUAL JANUARY Continues and V Discontinued Lines 1 A CHILDREN? Ladies' and Teeners' 116. Regular 4 QQ to 1 Now only, pair 8" Gold Cross Celina Woolley PUMPS AND DRESS SANDALS Regular to Now only, pair A Selection of DRESS SHOES Regular to Now only, pair Pumps Dress Shoes Regular to Now only, Pair 9 99 Balance of Stock 10% Of I (Children s Shoes and Nurses Oxfords not included) TEENERS" SHOES A good selection regu- lar to Now only, HEEL HUGGER PUMPS AND DRESS SHOES Short and discontinued lines Regular to Now only, pair 17 ODDS llri ENDS WOMEN? WINTER BOOTS 14" pair 10 99 All Purses 25% OFF M11 nRPM'C QHOFQ Another Selection of CHILDREN S SHOES. SHOK Savage and Buster Brown short and dis- continued lines Regular to Now only, pair 8 MEN'S SHOES Short and Discontinued lines Regular to Now only, pair I Buster Brown Savage Classmates I I Regular to Now only, pair m Q I QA A SELECTION WINTZft BOOTS Joe GREEN'S OPEN SHOES VA wRWl VWW SIDES OF BEEF AND SAVE Boston PORK ROAST PORK STEAKS BREAKFAST SAUSAGE COTTAGE ROLLS Small Sweet Pickle .I19 .I19 Caaeof24 10.39 PEACHES APRICOTS PEARS BING CHERRIES Milnes. 14 oz. 11.19 14 oz................ Case of 24 ...........9.29 Mrs. Milnes.14oz................ Case of 24 10.39 Kraft 16 oz. Jar. APPLE PINEAPPLE JUICE MIRACLE WHIP TOMATOES ORANGE PRESERVES FRUIT COCKTAIL SPONGE CAKE DOG FOOD Sunrype Blue Label 48 oz......... Western Family 48 oz. Robertson's Jam and marmalades 1 6 oz. jars c m ___ GRAPEFRUIT TexwPink48's I WR I APPLES fioo B.C. Fancy Spartans NEW CABBAGE CaliforniaNo. 1 ......................................fa JUMBO ONIONS U.S. No. 1 Snanish TVN fa W -W ;jt? Individual Cinnamon Buns Lomon Coffoe Cakos Each 69 Butter Tarts WE RESERVE THE RIGHT TO LIMIT QUANTITIES ;