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Lethbridge Herald Newspaper Archives

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OCR Text

Lethbridge Herald, The (Newspaper) - January 4, 1975, Lethbridge, Alberta posicard today any obligation to purchase. To obtain your copy of The Arctic Coust, fill in the Certificate below, and mail it today. This introductory volume will he sent ul once to keep free, whether or nol yon wish to continue. At the same time, in order to help you visualize the natural history of yet another one of the great regions of our vast country, you will also receive a trial copy of The Great Lukes, Read and enjoy The Great Lakes for 10 full days, without any obligation to purchase. Then you may return ii at our expense and owe you may keep it at the remarkably low series price of only plus In cither ease The Arctic Cotixt is yours lo keep free. If you do decide to continue you will he entitled to receive free- examination copies of future volumes in the series to keep at the same low price if you like them. There is no minimum number of hooks to buy. You may cancel at any time. YOU Will. HMD ADVENTURE AND DISCOVERY on every page of this aurhoriteiive new series Each different region of Canada is explored by a separate book of the series, with fascinating accurate detail in five special sections: 1. An illustrated description of the region its rivers and cli- mate and geography 2. The geology of the region its forma- tion and changes from the last ice age up to the present day 3. The plant over thousands of years it developed and adapted to its current-day environment. 4. The animals, the birds, the reptiles and insects their struggle for sur- vival in the region, from the distant past to the present 5. The region as it is today how we altered the balance of nature and what we're doing now to help repair the damage The books of this series have been compiled by a team of eminent authors and naturalists who are thoroughly familiar with each region. 'Re- searched, written, illustrated and edited under Ihe guidance of leading Canadian scientific consultants, they have built a superbly infor- mative picture with unprecedented literary skill and scrupulous attention to detail. The many hundreds of original illustrations in these books represent a major breakthrough in Canadian book publishing. Each volume fea- tures four or more lavishly-printed full-colour albums of diagrammatic sketches, maps and artwork, plus a wealth of specially selected photographs to show the region as it is today. !n addition, each book includes a scientific list of rocks, plants and animals to be found within the area; a valuable bibliography for further reading by students and amateur naturalists; a comprehensive index for reference to subject matter. The Illustrated Natural History of Canada is the finest and most beautiful series of books ever created and produced in Canada to sell at such a low price. Each giant-size hard cover volume x deep when opened) is bound in hard-wearing Linson Buckram and Smyth-sewn to stay flat when open. These books will withstand years of eager handling and reading. The high-quality Georgian Offset Matte book paper is used to ensure utmost fidelity for the specially-commissioned artwork, maps, and beautiful full-colour photographs. And to enhance and protect even further, each volume is encased in a varnished protective dust jacket, handsomely lithographed in 4 colours. Truly, these books are a delight to own, to read and to use. They are a storehouse of knowledge and a dazzling showcase of Canada's natural wonders.' "These books are excellent in every way; everyone who has seen them is amazed at She value." M.A.G. Calaary, Alberta must say I am impressed. J.0.7. London, Ontario "Here is a source of information and interest not before available; my own field is geology and [his topic is extremely handled." M.W-M. Vancouver, B.C. "The books are beautiful." D.J. Halifax, Nova Scotia "This series is so informative and illustrated so that I am recommending it to the principals of our schools." E.j. Kingston, Ontario THE ILLUSTRATED NATURAL HISTORY OF CANADA Send me The Arctic Gm.vr-absolutely free. Also send The Omit Lukes, the second book in the scries-mine to keep if wish for only plus ;i postage and handling chitrge. I will then be entitled to examine future volumes every 4-5 weeks, anii to buy them if I like them at the same low price. I understand these volumes are always sent on approval and I have no obliyalion lo purchase and may cancel tn urn- lime simply by notifying you. If I don't like The Great I will return it in 10 days and 1 will owe nothing and be under no further obligation. In any case Tin- Arctic Coast is mine to keep free. lease print) If under IK, please have parent sign here This Special Oiler is exclusively for those who have not been introduced to The Illustrated Natural History of Canada. MAIL THIS CARD FOR YOUR FREE COPY OF "The Arctic Coast" YOU MUST AT LEAST SEE THESE BEAUTIFUL BOOKS YOU HAVE NO OBLIGATION TO BUY ANYTHING If card missing, write Co: The Illustrated Natural History of Canada, Bond St., Toronto, Ont. MSB IY3 Chief Scientific Consultants to The rllusinited Natural ilislorj of Canada Eanh Science Comultar.t: I-ife Science Consultant: DR. WALTER M.TOVULL DK. J. MURRAY SPFJRS Director nf the Department of Zoology Royal Ontario Museum University of Toronto Fred Bodsworth Franklin Russell Max Bra'll] Editorial Consultant: Pierre Beiion Advertising Supplement to: LETHBRIDGE January 4, 1975 ;