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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - January 3, 1918, Lethbridge, Alberta PAGEEIGirr THK l.Rt>inftmGE DAtT.'Y ITF.n VT.n TJIUHSDAY, JANIJXrY 3, 1918 ucing Mrs. Thrilty - ^ Mrs. Thrifty Says: THAT THIS MEW SHIPMENT OF Serge and Evening RESSES � AvliU'l! hii � just arrivoit must be iin.-luil-p'l in (he Tlicy are nio,-t lioau'iful .uoc'.s .-.ntl only one of a kiml. Tlioy iTo -Aonr. from $25.(�0 to J.'iO.Uii. hnt i^hi- !ii.-f;:.N that they all be at Who is the dominating influence back of this tremendous annual stock reducing event, and who will give you first hand information of the unusual values abounding. Mrs. Thrifty arrives tomorrow, to direct her "old-fashioned January clearance" and remains with us until Wednesday, January 16th. Unusual Price Reductions are the keywords of this stock-reducing event. We want to emphasize again and again-and we cannot do this too strongly-that every dollar spent now means a substantial savinf for the future. But the best arguments we can advance are actual price quotations. Here are only avfew-but they demonstrate in immistakable language the trend of the Reductions now in force. Mrs. Thrifty The Piece Goods Dept. Will Be Crowded: SciyS . " ' - and you can be sure prices warrant Mrs. Thrifty's prediction Mrs, Thrifty Says : COULD YOU POSSIBLY RESIST BUYING A COAT AT HALF PRICE? i Miglit as well try the impost-ible as iiybi tlTe fcoonoinlcal buyer back from UiU ill," a(lvn;}tu,!;e of -such an opportuu'Jv. Ami Ihe opporiuuity is hero. Every elolh ami pUii^h coat on our racks are going ;'i j ALF-PRICE The Ranuonts are in such deciilodlv striking styles, new ami smart, that you �"ril! wonder why we sell thenx at half price,, but v.e have to make room tor our new; spring deliveries. The children, too, must be included in this phenomenal offer, says Mrs. Thrifty. .'r_Those who have wailed until now ;o buy their new coat are indeed fortunate when ihey can elfect such savings. 40 YARDS EIDERDOWN COATING. in cream Jlpnotone stripe, llako lovely coats for'misses or ladles. Very heavy weight and washes beautliiiUy. Ti-l inches wide. Kegtilar -t /�f^ Thrifty Price, yard .......... i�DO .35 YARDS CREAM "NIGGERHEAD" EIDERDOV/N. ti-l incho.s. Splendid for sport coats. Regular $2.75. J 39 Thrifty Price, yard 35 YARDS DRESDEN STRIPE MARQUISETTE, 42 inches. Make charm-luK evening gowns. Rogular~r5c yard. Thrifty Price, Yard.................... 25c MILLINERY WATERPROOF TULLE "C inch.. AH silk. Color.s black, while, pale blue, and hoUo. Regular ^ a Thrifty Price, yard ,..... IvC FRENCH SILK POPLIN, -12 inches In white, Copenhagen, or navy, i ("ft ateguUir $2.73. Thrifty Price X.,aU 100 YDS. ONLY, STRIPE TAFFETA. yo Inches. Pure silk in brown ami white Stripe. Regular $2.50. Thrifty Price, yard ......... 69c TOOTALS' GUARANTEED VELVETS White ground with pink and blue, % inch stripe. Jfake lovely chlld'.s or hidios" coat.s, separate skirts, oj- skating suits. 30 inches wide. Reg \ ular ?2.50 yd. Thrifty Price !^yf,: 99c AMERICAN WASH SILK, ;!T inches fn rose pink with conventional Idue floral pattern. Regular $1.00 OQg, yard. Thrifty I'rico, yard ... �5�'C GOLD CLOTH FOR MILLirilERY REQUIREMENTS. Also for allover dresses or paneling. ;u; Inch. Colors pink,. Bky and silver. Ttogular $2.59. rsQ yard. Thrifty Price, yard____, ifijC BLACK AND COLORED VELVET-�^EN 24 Inch, Louis' i'"rench Velvets. Colors, grey, purple, waxe, navy, myrtle green, seal brown or bli^ck. Regular 75c. Thrifty Price, ylQj* yard ........................ Tt*? C SLIGHTLY SOILED LAMBS' WOOL FUR TRIMMING, Also imitation er-' mine trinimiug, 1 to IV- inches wide. Regular (i.'ic and 75c yard. OC/. Thrifty Price, 2 yards for ... L^C 100 YARDS SILK MILLINERY VELVET. Colors rose, nelgiuni.^palc bbie^ -and tango brown. IS inches wide Regular $2.00 yard. Thrifty Price, . SKIRT BRAIDS, MILITARY AND TUBULAR BRAIDS, In navy, seal, kliakl or black. Regular ac to 10c 1 . yard. Thrifty Price, -yard ...... It Mrs Thrifty Says: "I know what trouble your mothers have in getting a suit for that boy of yours, so this news will please you.' 75 30YS' SUITS in Xorfolk and Pinch Back styles. Tweeds and fancy worsteds. Sizes 2() to l!5. Regular to ?10.00. Thrifty Price ____ 6.89 BOYS' LINED Regular $1.2.'p. Thrifty Price .. MOCHA GLOVES. ..:...>..\, .79c Mrs. Thrifty Says: The men must have their shares, of the golden opportunities-abounding, so has looked up these items for their special benefit. ' Men's Fleece Lined Under- ' 50 Doz. Men's Negligee Shirts In assorted stripes and pattern.';. Made with both stiff and soff ;.uffs. Sizes 14 to 17. Regular $1.50. Qft _ Thrifty Price.............. VJC Men's Soft Collars Olive color. Regular 25c or each. Thrifty Price, 2 for CtOC wear JI.Hde In 2 piece garmont sizes. Regular loc. Thrifty Price, garpient . All 59c Men's Grey Wool Sox ledium weight, Thrifty -j ce, 3 pairs for......... i*UU And Mrs. Thrifty assures you these are only a few examples , of the" bargains running loose. ' ' prices nre certain to advance as the whr cori'.inues -the wise, shrewd and 'tlirlfH"' parson will do liberal purchasing during the next eleven days, and she will do it early hoCore tlie best plums are snapped up. Mrs. Thdfty Says: Mrs. Thrifty Says: Now is the time to save money on your house furnishings and Mrs. Thrifty is right as usual, for such offerings as these p(ro-vide .you with splendid opportunities.' 10 Rolls Only, "New Process" Linoleum BEATIFUL HANJ3 DRAWlbl VOILE CURTAINS, Wi yariis long in colors Arab, ecru and cr�ani. Regular to $4.50 pair. Thrifty Price, 9 *? C pair........................ 0�jO JVNOTHER LINE OF LACE CURTAINS that will launder and wear well. l?i�gu!Hr $2.7r.. o �JA Thrifty Price .............. �i,Ci^ ABOUT 30 YARDS MADRAS in lioau-tiful colters of rose and gnion. Will a'spleiiUid ovord A good heavy body with a beautiful printed surface and will give year.s of se;-'. ice. 2 yards wide. �� i Vcr lineal yard ............. J^u Couldn't Buy Shoes at Such Prices Five Years Ago. And mind, these are not broken lines and old stock, but absolutely new goods made by the Kingsbury Footwear Go. of Montreal and taken directly from their high grade stopk. Our Montreal representative' was fortunate enough to secure these for us under exceptional circumstances. There arc 471 pairs but you had betf"" -"^curo yours early, as undoubtedly many customers will biiy 2 or 4 pairs at tills price and they vill soon be cleared. They will bo sold under conditions of- NO EXCHANGES. NO PHONE ORDERS, NO G,OODS ON APPROVAL, make $1,D0. Thrifty Price, yard............... rdraijes. Regular 2 Only, Seamless Velvet Rugs Bizu 9x12, in colors of 2 tone greoii, with scroll border of fawn and brown. Hogular $47,50. Thill'ty Price ........... 180 Pairs Ladies' Patent Leather Boots With a 10 inch black poplin top. finished with a neat patent facing: and Louis hool.(Sizes 2'.r2 to 7. a pA Koguiar $S.50, Thrifty Price '�laOV 120 Pairs Ladies' Glace ^ Dongola Kid Boots With high cut pi^piin toj). A laco boot ^vith Louis heels and short vamp. A very dressy shoo. All sizes 2V3 to 7. �Roguli>r $8.00. Thrifty A AS\ Price .,,...... ............ 4�43 18 Pairs Qlace Dongola Kid, 16 Button Shoe High cut iWith calf tops uiwl Loul.'i heels. A smart boot for street wcuii'.  Sizes 21/a to 7. Regular $8.00. ) Thrifty Price ...........f 24 Pairs Ladies' Velour Calf Button Boot Vi'ith Louis hcelB and short vamp. A mosi, ,8orvicoable boot (or everyday wear. Sizes 2'/i to 7, Regular A "J/j .7.50. Thrifty Price......... 'i*Ui3 14 Pairs Ladies' Velour Calf Lace Boots High cut with Cuban heels. Most exceptional value. Regular jk *tf% $7.50, Thrifty Price ........ 't^LV 115 Pairs Glace Dongola Blucher Boots With patent tip.s ii^ul Xnw lieels. A splendid boot for growing girls or for ladies who prefer comfort to tatremo smartness. �HI/OH to 7. Rog-^i | Q lilur $8,50. Thrifty Price..... Mrs, Thrifty Says: As a Special Inducement to visit our GROCERY DEPT,, vje must list the following at special reductions. Armour's tirape Juice, QQo Quarts ............. ..... �l�fC Ripe lianauaa, Dozen..................... J 3 C 2Vs 11). tins Piimpkii). 99- Kach.................... . fa/feC "Acadian"' Codfish. y|t,'� 2 lb. box.............. ^�}C Finest Table Raisins >ft_ Pound. .'............ Finest Dairy Butler Poiind................... Mrs. Thrifty Says: THE STORE WILL OPEN AT 8.30 A,M, AND CLOSE AT 6.00 P,IV1, INCLudwG SATURDAV, BUT SHE STRONGLY ADVISES YOlJ TO SHOP EARLY IN THE rJiORNING FOR YOUR OWN COMFORT'S SAKE, y ;