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Lethbridge Herald Newspaper Archives

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The Lethbridge Herald (Newspaper) - January 2, 1974, Lethbridge, Alberta 22 THE LETHBRIDOE HERALD Wednesday, January 2, 1t74 Hairdresser destroys image of 'high school ihrowout' By BERNIE GOEDHART EDMONTON (CP) Keith of London was robbed three times in three months.- "I think that's said Keith Gabriel, 26-year-old proprietor of what is one of the more individualistic and contemporary hair salons in the city. "It shows that hair dressing is getting more professional. "We're getting into the jeweller he added jokingly. Keith came to Edmonton from Liverpool in 1968 because he felt there was lit- tle chance to progress in England and that he would be able to move ahead more rapidly in Canada. "I enjoy hairdressing as much here, but I don't enjoy being a hairdresser as he observed. "To people there, hair dressing is considered a profession. They respect it. "Here, the average hair dresser is considered a high school throwout." It's an image Keith does his best to destroy. He considers his work an art, and he tolerates no nonsense in his shop There was a time when things were more easygoing. BUSINESS GROWS But people mature and the business grows and "if a person is charging top dollar, as we are in the city, you have to look professional." "You can't look like a monkey crawling around the chair." Keith spent three years as apprentice and three years studying hairdressing in college at Liverpool. When he came to Canada he wasn't familiar with the credit system here and got deeply in debt. He worked at a local salon for about a week, supplementing his income by washing dishes on the side. "I also delivered food to the football players at Clarke Stadium. I used to hope they'd lose because when they lost they didn't eat much and I could steal the leftovers." He soon entered into partnership with another hair dresser who tagged him with the "Keith of London" label. The partnership was relatively shortlived. "We were fighting all the time, threatening each other with razors over the customers' he grinned. "It was about the funniest place I ever worked one giggle after another. "We only had about All the furniture we bought from the Salvation Army. "The first client we did, we had to charge her before we did her so we could go buy the rollers we needed. HAD LOUD MUSIC One of the distinguishing features of Keith's operation today is the loud, sometimes deafening music which fills his large, high ceilinged shop. It arises from those early days of partnership. The two worked hard, but the partnership with its ups and downs eventually dis- solved. "The immigration people... came to see both of us. He got deported, I didn't." The most important thing now is hair. Keith has a staff of 12 full time workers, including the receptionist. The hairdressers handle a client every hour "except on Saturday, then sometimes one every half hour." "This place goes through an average of 60 clients a day." HAIR TESTED Each'customer's hair is tested for elasticity and pro- tein content and, if found to be lacking, suggestions for such things as a hair conditioner are made. The emphasis is on natural looking hairsyles and simplicity, as opposed to what he calls "the backcombed beauties." Keith charges for a cut, but justifies the price' by pointing out that the shop operates on the philosophy no- body should be given a hair- style she can't handle herself, thereby eliminating the need for a customer to return every week to have her hair done. In addition, many of the customers don't require their hair set "just a cut and blown dry." If his staffers handled more than one client each per hour and imposed styles which would require frequent return trips or the added expense of a set, the price might not be justified. "If I couldn't justify the prices, I wouldn't charge Keth said. "I'm not out to rip people off, really I'm not." TOP ATTRACTION SYDNEY. Australia (AP) Coffs Harbor, 390 miles north of Sydney, apparently hasn't been drawing too many tourists with its fame as a banana growing town so it's turning to topless women. The town plans to have the first beach in Australia where women legally can wear topless swimsuits. STORE LOCATIONS 2025 Mljor Magralh Orivi "CtMH MXI" 420 6th Strut SoiM "DowMtwi" 324 Mayor Mm Budoet PORK CHOPS Rib or Tenderloin End PRICES EFFECTIVE THRU SATURDAY, JANUARY 5th, 1974 CLOSING WE RESERVE THE RIGHT TO LIMIT QUANTITIES Stretchers! Fresh GROUND BEEF Gov't Inspected 99< SIDE BACON By ttw Piece Whole, Half Or End Cut Loblaw Lb. BEANS 'N' PORK 14FI.Oz.Tin 5llM Aylmer SOUP Tomato or Vegetable- 10 Fl. Oz. Tin 00 Contadina Tomatoes Standard Grade 28 Fl. Oz. Tin 3ilM CHUCK ROAST Canada Grade "A" Beef, Blade or Round Bone. LB. Loblaw 15 Fl. Oz. Bottle 00 4 Star Catelli Mushrooms w Dinner Macaroni and Cheese TVzoz. Pkg. 6ilM Stems ft Pieces 10 Fl. Oz. Tin 00 Sliced CROSS RIB ROAST Canada Grade "A" Beef Bologna By the Piece L, COOKED MEATS 4 Varieties 6 oz. Pkg. It Snowcap HASH BROWN Potatoes Frozen 2 Lb. Pkg. Snowcap FRENCH FRIES Frozen Straight Cut 2 Lb. Pkg. 00 York ORANGE JUICE Frozen Concentrate 6 Fl. Oz. Tin Power Javex fortheUnbleachable 26 oavex Cleanser 2-22 Oz. Banded Parkay 3Lb.Pkg. Loblaw Detergent Liquid 32 FI.Oz. Bottle 89< Navel Orange Sale Sweet Juicy California Oranges 10s98 NivH W R W %J Floocy Fabric Softener 64 Fl. Oz. Bottle Process CHEESE SLICES Loblaw 2 Lb. Pkg. Coffee Creamer Loblaw 16 Oz. Jar Magic MILK POWDER Skim Milk SLb. Box Ideal for Lunches Naval Medium Size Oranges Doz Oranges Nival Snack Sin With TWs CMIM TN (Ray hwfciii oz. Pkg. One) 16 Oz SAVll ciajii nunii TI CUM. m IITI n i-mr HIT Detergent 149 LoWaw Powder 5 Lb. Box Special Peanut Butter j48 LsUew Jack A JW 4t Of. Tfcl ;