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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - February 27, 1971, Lethbridge, Alberta 12 - THE LETHBRIDOE HERALD - Saturday, February 27, 1971 Fuddle Duddle is a duck) TORONTO (CP) - Fuddle Duddle is a duck. The phrase may have started out as Prime Minister Tru-dcau's euphemism for a silent rebuff he aimed at opposition members in Parliament but now it belongs to The Button Man and he says Fuddle Duddle is a duck. The Button Man is Morris Hackman, a roly-poly 24-year-old entrepreneur and itinerant peddler who took the words right out of the prime minister's mouth and put them on buttons -50,000 the first week. The duck now is the trademark of HAS Enterprises Ltd. Toronto, of which Mr. Hackman is president. And if The Button Man's hopes come true Fuddle ART DIETRICH DENTURE CLINIC Certified Denial Mechanic Metropolitan Bids. 32MOM Duddle will be Canada's version of the Playboy bunny. The Button Man says the phrase is not hyphenated-contrary to the assurances of the Prime Minister's office-and he should know. He owns the words through copyrights for buttons, sweatshirts, posters, hats and anything else he can think of as it comes along. The buttons retail at $1.39 for two. At his instigation, a Toronto rock group is expecting to put a fuddle duddle song on the market next week. Then there's the Fuddle Duddle Club for which Mr. Hack-man is trying to line up backers. He says: "It'll be open before the end of the year. The guy in the lobby will have a pet duck on a string, things like that." Why a duck? "Have you ever seen a duck walk? Fuddle, duddle. fuddle, duddle." The plans sound grandiose, but last year Morris Hackman "International Has K" 500 C CRAWLER 1  Powerful 44 H.P. Gas or Diesel Engine  Hydraulic Fast Reverter e) % Cu. Yard leader, 4-ln-t  84" Full Hydraulic Bulldozer  Excellent Manouvrability % Excellent Operator Comfort BUY OR RENT THIS UNIT NOW INTERNATIONAL HARVESTER CO. OF CANADA LTD. 304 Stafford Drive, lethbrtdge, Alberta Phone 327-3125 spent February slogging through the slush with a 60 pound bag of equipment over his shoulder. He would go into a magazine or newspaper office, take pictures of the editors, haul out a 50-pound pressing machine and stamp the photos onto a button -anything to get them to acknowledge his slogan, "Morris Makes Buttons" and give him publicity. Before that he did a lot of things-"We could sit all night and go through my jobs"-including commercial photography at which "I was lousy." MADE A MACHINE Then he found an antique button machine at a flea market near Kitchener and designed his own smaller version of it. The new machine was the one he had in his black bag at conventions, business shows and sporting events last year. He was anywhere that someone might pay a buck to wear his own picture on a button. By May he was getting orders for up to 10,000 buttons at a time from businesses like Dominion Stores and auto manufacturers, for their employees to wear as identification. He leaped at ideas for new gimmick buttons. The Spadina Expressway controversy in Toronto prompted "Stop Spadina" buttons which in turn prompted "Don't Stop Spadina" buttons for people on the other side. Slowly, he accumulated five pressing machines, four of them pedal-operated, in the corner of a shirt factory in the garment district. "I'm the button man," he says. "There's others but to them it's a sideline. Nobody's ever had the initiative and drive to produce Canadian buttons." JUMPED ON IT He jumped on the fuddle duddle idea the day Mr. Trudeau uttered the words. "It's an all-Canadian word and it opened a cross-Canada market for me," he says. He put on double shifts to accommodate the orders for buttons and posters. Others have grabbed the phrase, particularly a Toronto public relations firm which started the International Fuddle Duddle Society and helped a local striptease dancer change her name to Miss Fuddle Duddle. CANADA'S BEST- IN STYLE COMFORT & ECONOMY... MOTOR HOMES By HAICO. Designed and styled for those who demand the very best in performance, liveability, and prestige. Luxuriously appointed throughout, Empress interiors offer all the features you'd expect in your own home. Mounted on � Dodge chassis - the Empress is a pleasure to drive, and perks with effortless ease. pr TWO MODELS - 24 and 27 FOOT ELEVEN MODELS - 13 to 28 FOOT TRAVEL TRAILERS By HAICO. Superbly crafted throughout - all models incorporate the very latest in trailer features. Haico advanced engineering design reduces wind resistance - making them easier and more economical to pull. Whatever the size of your car - (or pocket book) there'* a Skylark Trailer ideally suited for you. MOTORLODQE By HAICO. 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