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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - February 27, 1909, Lethbridge, Alberta LETHBHIDGE HERALD SPECIAL PUBLICITY NUMBER LYC'E THBMT ONE NIGHT ONLY, MONDAY, MAR I The COUNT de MONTE CRISTO Dramatization of Alexander Dumas World Renowned Story FREDERIC CLARKE AND HIS ALL STAR COMPANY All Special Scenery and Electrical Effects TICKETS ON SALE At the. Box Office PRICES 75c, 50c and 25c Herald and Its For the first time in its history .the Herald offers to its readers a special number. .Today the Herald is 64 pages in size, and we are not boast, ing when we say that it is the big- gest paper ever produced by a news- paper in Alberta. In the .production of this paper'three tons of news print were used, or 200 reams of paper the size or the regular dailv issue of the Herald. With the exception o'f the cuts this entire number "was" produced in the .Herald office. Every advertise- ment- was set by Mr. Thos. S. Har- old, an ad. man whom the Herald is not backward in claiming to be the best-in the .West, The-make-up was in charge of Mr. H. Nicholson, and the artistic arrangement that he is an expert in this department of the typographical art. The read- ing matter was all set on the Her- ald's linotype machine by Messrs. JV B. Kelsey and J. press work, -which Jones. The consider ceptionally creditable, was under the direction of the Herald's; chief press- man, F. T. Robins. To these mem- bers of our staff we cannot offer too much praise. The great mass; of information as- sembled" in this number and Three Years ago it Launched into Bus- iness, and Today It Publishes Daily and Weekly papers Herald is indebted lo its regular cor. respondents and officials of the Boards of Trade. This publicity number, we believe, will do much to bring Southern Al- berta, into the eye of the Canadian and American public. Copies will be distributed all over the United States and Canada. The entire issue of 6-.000 copies was sold be- fore the last section was off the press. The Herald, believes that the number will speak for itself. There was prepared by the editorial reportorial staffs of the Herald, as- is no -use of our praising.it, but we sisted by .several well known citi-j hope those who think well of it will zens acquainted with different! not be backward in letting us know, phases of pur development. It- will jit-is not perfect by any means, but also be. noticed that practically every j we 'think it is a distinction for the town in Southern Alberta is given City of Lethbridge to possess a publicity in this number, and for the newspaper capable of turning out a information about these places the number of the size of the one we place in our readers' hands today. It covers practically every branch j of commercial, industrial cultural life in this part of Alberta. I It tells of the wonderful growth of j Lethbridge and Southern and should be the means oi drawing the attention: of investors -and- home- seekers to our rich and varied re- sources. :v In connection with the production of this number we desire to draw attention to the growth of the Leth- bridge Herald. It is only a months past three since .the Herald came into .existence: At that time Lethbridge had a population of under and only one news- paper. The Herald started out as a weekly, and soon secured port of the advertising and reading public. In December of 1907 the daily edition was established, and, like the weekly edition, it has.grown rapidly in "circulation. Today the Daily Herald circulates largelv in every town between Medicine" Hat and Gran brook, B.C., as well, as north to_ High River and south to the Am- erican boundary. Every day it keeps Lethbridge in the eyes of the public throughout this vast territory. The weekly paper keeps growing. I It- is nlmost safe to say it- is to be found in 75 per cent, of the farmers' homes in the Lethbridge Legislative district. Wo also have between two and three hundred subscribers in the United States, and the value of a Lethbriflgo paper circulated in the W-estt-ni Ststfs especially cannot be overestimated as a publicity feature. THE HERALD'S THIRD HOME THE HERALD STAFF. THE HERALD'S SECOND HOME. THE FIRST OFFICE OF THE HE ;