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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - February 24, 1972, Lethbridge, Alberta Salvation for the Hollywood dream factory Thurlday, February 14, 1972 THE IETHBRIDGE HERALD 21 Film stars moving in droves to perform in television movies By CHARLES FOLEY Liiiulou Observer Service HOLLYWOOD The Hollywood dream factory, where the downward curve of husmess seems always to be hitting new lows, can never be the same again; but a revolution is under way in the movie industry thai offers real hope of an economic transformation scene in the future. For the moment, the situation is depressing. Stars who still have some audience appeal are moving in droves 10 television. They have three op. tions: to appear in their own series; in 90-minute "TV or in commercials. No sooner does one utter the words, "Whatever happened to there he or she is, on the small screen before peddling something indispensable. Betty Grable stays young with Geritol. Henry Fonda covered his kitchen floor in half a day with somebody's linoleum, nay Milland is an encyclopaedia salesman. Nor have the veterans cornered the market. Calh-erin Deneuve hawks perfume. Dorothy Provine divulges the secret of her feminine hygiene spray. Despite the dismal failure of most of the season's "b i g-name" TV series Anthony Quinn, Shirley Maclaine, Tony Curtis and many more were flops the networks promise more of the same soon. Stars come cheap these days (a single guest appearance, which could once bring in is worth at today's prices) and after all, it is argued, Garner series was a success. NOT STARRING It. cannot be said that these well-known names are actually starving: although actors earned a modest million from movies in 1970, they did net million from television, knmvn in Hollywood today as "the Ml-valion Army." Nor does ones heart bleed on learning that Charlton Heston, who once received million per picture, must now subsist on less than a third of that sum. It is the extra, the bit-player, the craftsman who has been worst-hit. In some film unions unemployment has risen to 80 per cent; and Heston in ms capacity of President of the Actors' Guild suggest cd the other day that the Federal Government must recog- lize that the film industry is 'one of our most vital national and give it a flat hand- out, as it did last year to Lock- teed, a victim of the aerospace cisis. Californian Congressman Alphonzo Bell promised to ask he Department of Labor for to assist craft-union lumbers. But loans of this kind are no solution to Hollywood's prob- lem. If the industry is in bad shape today, it is because the studio bosses no longer know what audiences want; and they do not know because for the most part, the audience itself does not know. These are times of change, and of the 17 million people who go each week to the cinema (compare the war-time peak of 80 more than half are young and constantly seeking new experience. So MGM, Paramount, Warn- ers and the rest finance a stream of independent produc- ers and directors, renting their sound stages and technical fa- cilities in a series of single deals. In this sense, most of today's movie makers are in- dependents though that does not prevent a tough-minded stu- dio chief like MGM's James Aubrey from cutting their prod- ucts to suit liis own ideas. gut level to today's young? No sooner kave they struck a vein of as the Easy Rider- Midnight Cowboy social theme film of a couple of years back than it is exhausted. NEED TALENT Comedy and tragedy call for a certain amount of talent; for grand guignol something less is required: so A m e r i c an screens these days are filled with a variety of violent and monstrous spectacles. The sur- prise success of 1971 was Wil- iard, which is about a youth who keeps a pack of man-de- vouring rats to dispose of his The Aubreys of this world AIH, VUUtlllK 1 Clla L know that people still go to the tedious movies for the old reasons j So finc a as William to laugh, cry or be scared: hut Friedkin, whose French Con- what is it that appeals on this I nection is the current box-office winner, and a very violent, one, says that his next two pieces will be thrillers along the same lines. "For too long 'escape' has been a dirty Fried- kin believes. "We have to re- turn to that kind of film making in the best sense of the word." One reason that Hollywood is no longer a "film Friedkin points out, is that no one today needs such a place: technical advances have made loo many old movie skills and techniques superfluous. "You can go any place and shoot anything now under practically any conditions. Arriflex (mod- i ern 16 mm. cine camera) am! Nagra (modern tape recorder) are really behind the revolution in film-making." Friedkin is 34, one of tho young generation in the movie industry who has learnt, iq times of, economic depression, how to cut corners without cut- ling quality. The lumbering Hol- lywood colossi are the victims their own size and age, using out-of-date production equip- menl and unable lo change their economic thinking to suit Ihe present situation. Millions have been lost In lav- ish, and slavish imitations of old time money spinners. Everybody was trying to make another Sound of Music. But tho latest of these, the million Hello, Dolly! is still in the red. It will surely be the last. wondering? 7 A lot of people arc. Drugs are now wide spread. Sooner or later every young Albertan faces the decision: I experiment, or not? Parents find themselves shocked arid dismayed and sadly lacking in knowledge. The Alberta Department of Culture, Youth and Recreation believes that, given the facts, young people can intelligently and maturely assess how drugs relate to their growth as persons and members of society. But the facts about drugs are often hidden in a maze of hearsay and conflicting opinions. An information kit is available for anyone who is wondering about drugs. It presents an authoritative and objective picture of the known medical facts, as well as the legal 'and social aspects of the drug scene. No scare tactics or moralizing. Just facts. For your copy of this information kit, write: Alberta Department of Culture, Youth and Recreation 12th Floor, CN Tower Edmonton 15. AGT, part of Trans-Canada Telephone System It seems that only yesterday she went her own way to live her own life. She's only as far as the phone. LONG DISTANCE makes fonder Call tonight You've been wailing for it now HERE IT IS. 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