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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - February 24, 1972, Lethbridge, Alberta lor llio Hollywood dream 1'iiclory Tbundoy, February 14, I97S THF lErHiRIDCE HHAID 21 Film stars moving in droves to perform in television movies Ily CHARLES FOLEY London Observer Service HOLLYWOOD The Holly- wood dream factory, where the downward curve o{ business seems always to he hitting new lows, can never he the same again; hut a revolution is under way in the movie industry thai offers real hope of an econo- mic transformation scene in the future. For lire moment, the situa- tion is depressing. Stars who slill have some audience ap- peal arc moving in droves 10 television. They have three op. lions: to appear in their own series; in SO-minute "TV mov- or in commercials. sooner does one utter the words, "Whatever happened to there he or she is, on the small screen before one's eyes, peddling something indis- pensable. Betty Grable stays young will) Geritol. Henry Fonda covered his kitchen floor in half a day with somebody's linoleum. Jtay Milland is an encyclopaedia salesman. Nor have the veter- ans cornered the market. Calli- erin Doneuvc hawks perfume, Dorothy Provine divulges the secret of her feminine hygieno spray. Dsspite tire dismal faUure of most of the season's "b i g- name" TV series Anlhony Quinn, Shirley Madame, Tony Curtis and many more were flops the networks promise more of the same soon. Stars come cheap these days (a sin- gle guest appearance, which could once bring in is worth at today's and after all, it is argued, tho James Garner scries was a suc- cess. NOT STAItRING It cannot be said lhat these well-known names arc actually starving: although actors earn- ed a modest million from movies in 1070, they did net million from television, known in Hollywood today as "the Sal- vation Army." Nor docs ones heart bleed on learning that Charlton Hcston, who once re- ceived million per picture, must now subsist on less than a third of that sum. ft is (he extra, the bit-player, the craftsman who has been worst-hit. In some film unions, unemployment lias risen to 30 per cent; and Heslon in his capacity of President of t h e Screen Actors' Guild suggest- ed the other day that the Fed- eral Government must recog- nize lhat the film industry is "one of our most vital national and give it a flat hand- out, as it did last year to Lock- heed, a victim of the aerospace cisis. Californian Congressman Alphonzo Bell promised to ask the Department of Labor for to assist craft-union members. But loans of this kind are no solution to Hollywood's prob- lem. If the industry is in bad shape today, it is because the studio bosses no longer know what audiences want; and they do not know because for the most part, the audience itself does not know. These are limes of change, and of the 17 million people who go each week to lire cinema (compare (he war-lime peak of 110 more lhan half are young and conslantly seeking new experience. So MGM, Paramount, Warn- ers and the resl finance a stream of independent produc- ers and directors, renting their sound stages and technical fa- cilities in a series of single deals. this sense, most of today's movie makers arc in- dependents though that does not prevent a tough-minded stu- dio chief like MGM's James Aubrey from cutting their prod- ucts to suit his own ideas. The Aubreys of this world know lhat people still go (o the "B movies for the old reasons clderf- gut level to today's young? No sooner kave they struck a vein of as Die Easy Rider- Midnight Cowboy social theme film of a couple of years back than it is exhausted. NEED TALENT Comedy and tragedy call for a certain amount of talent; for grand guignol something less is required: so American screens these days are filled with a variety of violent and monstrous spectacles. The sur- prise success of 1971 was Mil- lard, which is about a youth who keeps a pack of man-de- vouring rats to dispose of his So fine a director as William winner, and a very violent one, says lhat his next two pieces will be thrillers along the same lines. "For too long 'escape' has been a dirty Fried- kin believes. "We have to re- turn to (hat kind of film making in the best sense of the word." One reason (hat Hollywood is no longer a "film Friedkin points out, is that no one today needs such a place: technical advances have made too many old movie skills and techniques superfluous. "You can go any place and shoot anything now under practically any conditions. Arriflex (mod- I, LJV uiiv; a UIIUI.LUI ds tvllllclIII to laugh, cry or be scared: Iml I. Fl.icdltin whosc French Con. j crn 16 mm. cine camera) am! what is it lhat appeals on this I ncction is the current box-office Nagra (modern tape recorder) arc really behind the revolution in film-making." Friedkin is 34, one of tho young generation in the movio industry who has learnt, in times of, economic depression, how to cut corners without cut- ting quality. The lumbering Hol- lywood colossi are the victims of their own size and age, using out-cf-daie production equip- ment and unable to chango Ihsir economic thinking to suit the present situation. Millions have been lost In lav- ish, and slavish imitations of old time money spinners. Everybody was trying to make another Sound of Music. But tho latest of these, the million Hello, Dolly! is still in the red. It will surely be the last. wondering? A lot of people are. Drugs are now wide spread. Sooner or later every young Albertan faces the decision: I experiment, or not? Parents find themselves shocked arid dismayed and sadly lacking in knowledge. The Alberta Department of Culture, Youth and Recreation believes thai, given the facts, young people can intelligently and maturely assess how drugs relate to their growth as persons and members of society. But the facts about drugs are often hidden in a maze of hearsay and conflicting opinions. An information kit is available for anyone who is wondering about drugs. It presents an authoritative and objective picture of (lie known medical facts, as well as the legal and social aspects of the drug scene. No scare tactics or moralizing. Just facts. For your copy of this information kit, write; Alberta Department of Culture, Youth and Recreation 12th Floor, CN Tower Edmonton 15. AGT, part of Tnns-Cinidi Ttltphont System It seems that only yesterday she went her own way to live her own life. She's only as far as the phone. LONG DISTANCE mokes fonder Call tonight You've been waiting for it now HERE IT IS. HOLLAND'S DRAPERY SHOP'S CLEARANCE SALE EVERYTHING IN VTOrK ON AT UNTIL FEBRUARY PRICE! ALL CURTAIN MATERIALS All 100% Dacron PRICE! All 45" Prinicd HOPSACKING Exccllniir choice patterns, PRICE! AH STOCK BEDSPREADS Mostly quilled Hurry on OFF All DRAPERY IN STOCK Hugo iclccrion lo thooio fro OFF KIRSCH DRAW AND DECORATIVE DRAPERY SQUARES Reg. 50c 1Q NOW ONLY wfc Limit 6 per REDUCED PRICES HOLLAND'S DRAPERY SHOP "THE STORE WITH THE STOCK AND EXPERIENCE" 325 7th STREET SOUTH, LETHBRIDGE ;