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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - February 17, 1921, Lethbridge, Alberta PAGE FOUR THE LETHBRIDGE DAILY HERALD THUnSDAY, FEBRUARY 17, 1921 THE LCTHBRIDC.E HERALD MINTING COMPANY. LIMITED I ttrvit gouin, Lethbrldge, AUiertt W. A. BUCHANAN FmMldtnt anil Director JOHN TOnilANCB Buitiii-ss Miinuser IMmlxr Audit Hureiu of ClrcuHtleM Subacrlotlon Dolly, delivered, per week..........I -25 Bally, by mall, per year............ Pallf, by m.iU for 6 months........ Dally by mail. 3 months........... 3.5U by mail, per year.......... li> mail per yetir to U.S... 2.00 bellovrs is tho cause of the ctvll, From tliu Judgment of men o tbo llriuK lino of. business, it aver that what is needed above all thing to resurrect Industry and to Btimulat THE IRRIGATION POLICY OF THE GOVERNMENT. healthy M-.uling In tho nation, is tha tho consumer, ou the ouo hand, be fully convinced that by purchasing now, twhen he may obtain exceptions values for hli money, he is doing th proper thing to get tho train back ou the track. On ihe other hand, the Bureau hai brought home rather forcibly to tin i dealer that he must take his losse: i and make his prices attractive in ord or to bring his customers back to hi: store. H was precisely this iuterrup tiou of the intercourse between con sinner and the market which, in thi The policy of irrigation outlined by tho Herald an likely to be the one which the Government will adopt ap- pears to be tho official policy. It is a scheme which will comprise the whole irrigation question as it ap- plies to the portions of the Province where irrigation is needed. The policy to be adopted by the Government is not one which gives preferential treatment to the Loth- bridge Northern Irrigation district but, as it will be seen, applies to all organized districts which have arrived at the stage at which the Lethbridge Northern has. The scheme which the Government has in hand is one which in existiu opinion of the Bureau, was respon Bible for tho cessation of business and out of which grew unemnloymen and the spread of depression. An announcement Is now'made by the Bureau that more than 1800 Cham bers of Commerce, stretched across America, are actively at work on pros perity celebrations to take place dur ing the closing two weeks of March and that these everywhere wit be supplanted by prosperity editions in the newspapers and by national ad vertisiug OB the bill-boards, in the trade publications and through every medium of publicity utilized durin; e the grea fwar drives. Only in this way circumstances is the only practical the Bureau maintains, will it be pos and feasible scheme. It, when carried through, means the immediate start- ing ot work on the Lethbridge North- ern, with no delay occasioned by hav- ing to wait for the disposal of bonds. Ihe plan when first propounded met nrlth favorable comment from finan- cial journals, and has found favor with the trustees of the Lethbridge Northern district. It should serve as an encouragement to other irrigation districts in process of formation t push ahead with the necessary work of organization to come in under the policy which the Government to establish. A PROSPERITY CAMP Aid N. No better illustration of the truth. of political economy that money is not wealth is that which is furnisher by the present experience of the Unit- States. In the possession of gold it is the richest country in the world at the present time. The of tie States are full of the yellow metal, with billions of dollars of bullion. Yet this Croesus among the nations Is to. day suffering experiences and condt- tions which hardly conform to the popular Idea of wealth as figured ii gold. The land of the Stars and Stripes is undergoing a business depression la serious in its character that it al- most leads to alarm. Unemployment abounds in a ratio that is scarcely in keeping with what is the richest na tion in the possession of gold. But nevertheless it is so. With things as they are in the States what is known as the National Prosperity Bureau there has inaugur- ated a campaign to promote prosper- ity, as its name implies. Curiously enough it is against that much lauc ed quality, thrift. The doctrine of thrift Is countered, but' it may be said not in the spirit of antagonism to it, but in the bringing to bear on it some- thing more than tho .word is generally made to signify. It might even be said that it delves beneath the skin of thrift as it is popularly accepted. What the National Prosperity Bur- eau aims at may best be seen by con- sidering the tenets on which it bases its propaganda. It adopts the argu- ment, KS stated in the Great Falls Tribune, tn a review of its campaign that owing to the thrift campaign, the people people i menfs, buy fewer hats, clothes, shoes, automobiles, pianos, less furniture and no more theatre tickets and candies, naturally tho demand for these artic- les would decrease and the manufac- turers of these would decrease also. Fewer factories would then be in op- eration and fewer people would be employed. The amount of savings would increase and likewise the amount of loanable funds, leading in- evitably to industrial stagnation, al- though creating a new financial imper- ialism. The line of argument which the National Prosperity Bureau follows is backed with the illustration of banker who goes to the textile man- facturer and offers a loan half a million dollars. It inquires if the tex- tile manufacturer at once would buy raw material, summon his idle work- men, open his plant and start his machines? Did tho manufacturer close his plant because he needed funds or because he needed orders? In casting aside the mitiro thrift doctrine at this time as ill-advised, (in view of official reports from sav- ings associations that the American people, especially those who are term- ed as small savers, have increased their deposits during tho year 1920 by the colossal sum of more than four billion one hundred and sixty million the National prosper- ity bureau alms directly at what it rho still have jobs and the rho have incomes from invest- sible to definitely stamp out pessi mism and gloom. "Buy carefully, but keep on is one of the slog ans adopted. And the Bureau adds this admonition: "Don't listen to hard-luck stories: don't think of the poorhouse, and don't talk like a pallbearer. Don't eat so _nnich; don't talk so much; don't list- en so much; don't sell much. "Stop hoarding, spend wisely; dis- courage calamity mongers; age those about you; work encour- lita demon with your brains and your hands; smile like an angel with your lips and your teeth. The National Prosperity Bureau,