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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - February 12, 1975, Lethbridge, Alberta -The Hetald- Family Consumers beware by LYNNE GORDON All about costly carats February is the month associated with lovers and don't think the business world doesn't cash.in on this. Watch the stepped-up advertising, as we approach St. Valentine's Day, luring you into buying gifts to prove your love. Diamonds become a "hot" item. Not only will they be promoted as a "girls' best friend" but touted as a great invest- ment in times of inflation. But whether you are sold on them as a thing of beauty or as a hedge against inflation, there are some hard facts you should know before plunking out your hard- earned cash. The price of a diamond depends on the four C's cut, clarity, color and carat weight. The infinite combinations of degrees of size and quality, and the rarity of these com- binations, give the diamond a very complex price structure. Perhaps the most misunderstood of all is the carat weight, which relates to the size of the diamond. Carat is the word used today but it was named after the carob seed which was used to balance the scales in ancient times. The carat weight helps to determine the price. Many con- sumers find it hard to understand how the price structure works. For instance, they may see a diamond that is a half carat in size that costs Then, the jeweller may show them one that looks only slightly larger, but is one carat larger and will cost This is because the price of diamonds does not go up arithmetically. Smaller size diamonds are more plen- tiful and the larger they become the more rare and valuable they are. Consequently the price can legitimately escalate enor- mously and the slightly larger diamond may cost double the price, five times the price or even 10 times the price of the smaller one. But this can also be a trap for the consumer, if an un- scrupulous jeweller tries to sell a diamond at a high price based on the size alone. You must understand all the elements that go into the price structure. ik- Diamonds can be misrepresented by a fast talking salesman who will try to pawn off a diamond of relatively good size, which has some very bad flaws. Most diamonds contain natural imperfections spots, bubbles or lines included in the stone when it was crystallized from carbon millions of years ago. The fewer the inclusions in the stone, the more valuable. Some jewellers will try to hide a "fault" by putting a claw from the setting over it: Others will use a dot of blue carbon on the bottom of the stone to clean up a poor yellow color. Be very suspicious of a jeweller who implies he's selling. you a "perfect" diamond. If you had a perfect diamond, you would be one of the few people in the world who had one. Too many jewellers throw these terms around carelessly. Ask him what he means. Perfect diamonds are usually collection gems. The trade can legitimately call a diamond "flawless" if it doesn't have any flaws that show up when it's magnified 10 times. Some diamonds receive laser treatments to remove the black carbon deposits. This is a practice used in the United States and supposedly hasn't hit Canada as yet. It is not illegal but it is certainly not ethical if the consumer isn't advised of the practice. Don't fall for a "bargain." The De Beers Consolidated Mines Ltd. has "organized the Central Selling Organization which tightly controls the selling price. The group, affectionate- ly known as the keeps the market stable. If you are offered a diamond at an appreciably lower price than that of another diamond, of the same weight, s'hape and color, you can be certain there is something wrong with it. Since so many factors contribute to the price of your diamond, it's vital to have the help of an honest, reputable dealer. Try to find a jeweller with a known reputation for sell- ing diamonds and, if possible, with a gemologist on his staff. A gemologist can describe in the minutist detail the kind of dia- mond you have. Demand a bill of sale from anyone you deal with, no matter how reputable. It's a big investment and you wouldn't think of buying any large ticket item without a complete, written description of your merchandise. In fact, you should ask your jeweller to appraise the dia- mond for your insurance company. One of the problems in only getting a description, is that many different stores and jewellers use their own system for grading. They either use letters or numbers and what is con- sidered A quality at one store may be less than the A quality at another store. The most widely accepted standard is used by The Gemological Institute of America. It would be better and less confusing if all the jewellers worked under one accepted set of standards. Actually, if you are on a budget, and not concerned about diamonds as an investment, you might enjoy a ring made up of several small stones in one setting. This can be quite effective and can be a good buy for a few hundred dollars. Don't fall for the advice that a diamond is a great financial investment. Let's face it, the average consumer buys a diamond at retail price and the retail mark-up is quite high. When you buy a ring, for instance, you have to figure you are paying a good chunk of your money for taxes, another percentage for the gold and another for the labor put into the setting. So by the time you get the diamond it is worth only a certain percentage of the entire ring. It is definitely not the way to make a quick profit. But, if the diamond is of good quality, weighing one carat or more, you can bet it's a good long-term investment. There is no doubt that diamonds appreciate in value. But when Carol Channing sings "diamonds are a girl's best friend" she should add the words "only if they are big enough." Copyright 1975, Toronto Sun Syndicate THE BETTER HALF By Barnes Fourth section The LctHbrldgc Herald Lethbridge, Alberta, Wednesday, February 12, 1975 Pages 33-40 Canada most backward nation on family planning "Modern airmail is certainly fast this letter from Hawaii is still a little WETASKIWIN, Alta. (CP) Canada is one of the most backward nations in the world on family planning says Dr. Robert McClure, a medical missionary former moderator of the United Church of Canada. There seems to be little of- ficial or public awareness in Canada that making family planning information and contraceptives readily available would reduce the in- cidence of abortion, Dr. McClure said in an interview. "I find abortion personally repulsive. I've done it only in cases of rape, or incest." Dr. McClure, 74, who has spent 48 years in China, India and North Borneo, said he has seen no publicity in Canada about the contraceptive injec- tions given every three months to women in Thailand for 10 years, with no side effects. In India, there were posters in almost every public building, giving people direc- tions on where to go to get in- formation, contraceptives or sterilization operations. "About 100 sterilizations vasectomies are done a day in the union station in Bom- bay. People come in between trains. And practically every rotary club in India has a vasectomy clinic once a year." Family planning informa- tion and contraceptives were available at the hospital where he served in Kapit, in the state of Sarawak, North Borneo. Dr. McClure said he performed about one steriliza- tion a day during the 2Vz years he was there. "Abortion isn't common in India or Borneo. They find it's unnecessary." Dr. McClure said he's concerned about the pessimistic attitude on the part of some Canadians who feel it's hopeless to try to feed the world's starving people until they can grow or buy enough food to feed themselves. He said reporters, or even church representatives, visit India, for instance, and are overwhelmed by conditions they see, particularly in cities. And because they had never been there before, they didn't realize how much things had improved since 20 years ago. "They talk about the beggars and people dying in the gutter. It's absolutely true, and it's not right. But it's better than the India I first saw. I see schools, and irrigation ditches, and hydro lines, and people getting better clothing. There's less malnutrition, and fewer peo- ple sleeping on the sidewalks." History of women's clubs published TORONTO (CP) A news- paper columnist and former women's editor of Victoria Times, Elizabeth L. Forbes of that city, has compiled a his- tory of the Canadian Federa- tion of Business and Professional Women's Clubs an organization, founded in 1930. The book, With Enthusiasm and Faith, is about the women who through the last 45 years have been dedicated to the goal of attaining equitable status for Canadian women. Some distinguished women who have been members of the BPW, and whose names are mentioned in the publica- tion include the late Nellie McClung, author, lecturer, political and social reformer; Lady Flora Eaton, daughter- in-law of the late Timothy Eaton, founder of the depart- ment store; Nancy Hodges, first woman to be appointed speaker of the British Colum- bia legislature, a first in the British Commonwealth, and Margaret Hyndman, one of the first woman lawyers to be appointed to the Queen's bench in Canada. NAMED FOR DUKE Prince Edward Island was named after Queen Victoria's father, Edward, Duke of Kent. Dr. McClure said some of Canada's tied aid grants, where half the money must be spent in Canada, are inef- ficient. "In Borneo, because we want to plant miracle rice, we want to mechanize the plan- ting, for instance, since they have no animals to pull the plow. "So we go to a machinery outfit and ask if they have tractors they can send to Borneo. Bu the average field is one half acre, and it's six inches of water over two feet of mud, and you can't use a big Canadian tractor. "What they need is a little two wheel, six horsepower baby tractor like they make in Japan or in Communist China. It can be disassembled and taken in pieces in the farmer's canoe to another field." Dr. McClure said that in dealing with hungry people first it's necessary to feed them. "Then teach them how to grow more food. And then teach them to control their populations to the amount of food they can obtain." The most popular carpet in our long history now at a remarkable low, low price of only "Windward" is most popular because it is most durable, most trouble free and most eye-pleasing. Windward is gorg- eous frieze broadloom made of hardy, tightly twisted nylon yarns permanently heat-set to assure texture retention. Windward colours are subtle blending of multi-colour hues. WINDWARD is made EXCLUSIVELY for Jordans by Burlington! WE HAVE CARPETS for EVERYONE! When you buy from Jordans you deal with someone you can trust. Your assurance of satisfaction is Jordans 46 year reputation for quality and value, service and integrity. Out of town may phone 327-1103 Collect for service right in their own home. Open till p.m. Daily -9 p.m. Thursday! Jordans DOWNTOWN 315-6th SI. S. Lethbridge ;