Lethbridge Herald (Newspaper) - February 6, 1973, Lethbridge, Alberta
Britain, Canada's bridge to lCM 'rVti'ii By Dave Hnmphreys, London FP Publications commentator LONDON: Peter Walker, British minister of trade and industry, who visited Toronto and Ottawa last week, shouldn't be confused by Canadians with the Britain he represents. Mr.. Walker is a spectacular success story. Britain has only the hope of success, and the future of Canada's trade is staked to no small degree on that hope. Mr. Walker personally embodies the qualities his government would like to make national. He is ruthlessly efficient, competitive and unsentimental. At 41 he is the youngest high-ranking cabinet minister. More than any other minister perhaps this is a man Canadians should like and understand. He is that rare bird of a British cabinet, a self-made man who not only didn't go to Oxbridge but didn't go to any university at all. Instead he rose from office boy to millionaire using his wits in business and financial enterprise, a company director in his twenties. All this was mere preparation, freeing himself from income problems, to devote himself wholeheartedly to his real love, politics. He has emerged as a left-of-centre Tory, perhaps the greatest government success during his two-and-a-half years as environment minister. Environment in Britain is a huge department including transportation, housing, local government as well as pollution as such. He moved to the equally huge trade and industry office only last November. Unfortunately for Canada Mr. Walker isn't Britain. He talked in Toronto and Ottawa about a revived British economy, as a result of membership in the Common Market, offering opportunities for Anglo-Canadian trade. Mr. Walker's government has pushed a none-too-enthusiastic country into the Common Market. Just a couple of weeks before membership took effect he found it necessary last December to chide business for being unprepared to take advantage of the vast New European market. His warning then was only one sign of uncertainty about Britain's economic prospects - and Canada's, because this country is second only to the U.S. as an export market. Trade officials on both sides are talking in terms of hope rather than confidence. Several factors besides the expansion of the Common Market have come together to put Anglo-Canadian trade relations in a critical stage. British economic growth is the great question mark. The British answer to Can-dian fears is that a prosperous Britain will want to buy as well as export more consumer Book Reviews goods. Consumer purchasing power during the last decade rose by 96 per cent in Britain. Yet in spite of considerable tax incentives Mr. Walker's government failed since 1970 to get essential growth. It is committed now to achieving a rate of five per cent a year, modest by European standards. It has been forced to resort to the strictest, most comprehensive controls over prices, incomes, dividends and profits since the war to head off an inflationary threat to the whole enterprise. Strikes have probably given the country a worse reputation than it deserves. But they have seriously impeded trade both ways, officials on both sides concede. The government's "freeze" which may last for three years, in one form or another, is expected to provoke more strikes. Selling is believing you can "George, be careful" by George Lois with Bill Pitts (Saturday Review Press, distributed by Doublcday Publishers, 245 pages, $9.25). George Lois tosses around the names of the great and the near great with such abandon that at first the reader is tempted to think his adventures are all pure fantasy or wishful thinking. After awhile, however, the raciness of the prose takes one relentlessly into the fantastic world of big-time advertising so that soon the reader is ready to believe almost anything. The son of a small-time florist father in the Bronx, Lois credits much of his defiant and exhuberant nature to the training he received trying to hold his own as a lone Greek in an Irish Catholic parish. Whatever it is, George Lois seems to have the ability and the brashness that turns everything he touches into success and gold. When one of his advertising companies folds, another takes its place overnight. A whole new world opens up for the laymen whose experience with advertising has been with the finished product soliciting his business on TV commercials or in magazines, newspapers or on billboards. In George Lois' book one reads with fascination of campaigns handled for well known companies like Volkswagen, Xerox, Braniff Airlines. One of the most interesting chapters concerns a series of covers Lois did for Esquire magazine using famous personages such as Sonny Listen, Muhammed Ali, Hubert Humphrey, Lyndon Johnson and Svetlana Stalin. The book might make useful -eading for those in any way involved with the business and advertising field but it is interesting also for those who make the advertisements pay off for their sponsors. Even George Lois' liberal use of profanity soon becomes part of the color of the man and if there is no envy expressed for the flamboyant man there will certainly be a measure of admiration for his bravado and his vanity. ELSPETH WALKER Muggings increasing "The Mugging", by Morton Hunt. (McClelland and Stewart Ltd., 488 pages, $11.50). One shudders when one realizes the research and study that Morton Hunt must have devoted to this masterful study o[ American law, its higlilights and its faults. His final result is a complex, involved probe into a single mugging and every facet surrounding the case. His in-depth analysis touches on every conceivable concept of the system - the crime, the police, the accused, juries, lawyers, courts, jails, even the law itself. � He sees the law as a complex, cumbersome vehicle, completely foreign to the layman with its absurdities and even occasionally its justice. In this deeply moving human drama Morton gives the reader informative and detailed account of the 1964 mugging of 72-year-old Alexander Helmer. It is interesting to note that in diagnosing both the mugger and the "muggee" Morton points out that victims are usually older, slow moving and set in their ways while the offend- er is stereotyped as a non-professional youth, quite probably a drug user. The five minutes of mayhem-carry the reader through two absorbing trials where, when finished, the reader finds himself both crying for justice for Helmer and mercy for the accused attackers. The growth of crime in Nixon's "just society" is horrendous. It is staggering when one is confronted with figures indicating that in 1964 there were 94 murders and 700 muggings in the Bronx; while in the same area in 1971 there were 300 murders and 7,000 muggings. (Doug Walker doesn't realize how lucky he was not io be mugged in New York City when you consider that one out of every 100 persons fall prey to muggers in that city.) This is a book of cause and effect, and all the interwoven facets of crime and law. A brilliant piece of objectivity; a fine addition to the study of today's crime-oriented "just society." GARRY ALLISON We take the edge To start with, let's set something straight. We're in the money business. We invest money to make money, so that we can lend money. It's that simple. But, all of it isn't worth a plugged nickel if someone doesn't use it. Which brings us to you. And, hopefully you to us if you're thinking about a loan. Now, the person you'll see at our place isn't some kind of financial ogre. He won't try to put you down, stare you down, or check the heels on your shoes. But most important, he wants to give you that loan. That's one of the ways he makes his money. So you just tell him how much, how much you can afford each month, then it's up to him to work it out. And without getting you in over your head. .And, that's it. No red tape. No edge about asking. You see, we feel two heads are better than one. We figure'if two people set out to achieve goals, they might come a little easier. Your goals, and our goals. So with a Commerce Bankplan loan,you get more than money. You get a working partnership for achieving goals. And that gives us still another edge over other banks. Besides taking the edge off asking in the first place. CANADIAN IMPERIAL BANK OF COMMERCE Yon and the Commerce. Together we're both stronger. Canada's established large trade surplus with Britain i3 shrinking though, but even so, stood at more than $300 million last year. Canadian exports to Britain fell slightly during the last year of full Commonwealth preference. As if to confirm that Britain is healthier than it may appear, British exports to Canada ran to a record $893 million. As Britain begins to phase out preferences Canadians use phrases such as, 'If this economy gets going . . ." to describe the outlook. They forecast slight increases in exports if full advantage can be taken of British economic recovery already evident. Much closer relations with British business and government are needed, they say. Hoping as they are for the best in the union-industry-infla-tion fronts, Canadians are looking on Britain as the springboard for a thrust into the European Market. Exports to Britain have exceeded the combined totals for all the former six Common Market countries. Britain's economic progress will determine whether the margin is maintained or whether the other Europeans buy as much or more than Britain as all markets become open on the same terms to outsiders. The result in turn could be much more than commercial. It could contribute substantially to the pattern of relations between Canada, Britain and the Community. Some Canadians, who have tried to take advantage of Britain as part of the vast European market, have found labor costs running at anywhere from 50 to 100 per cent above Canadian labor costs. There ambitious plans to assemble goods here to sell throughout the Common Market have undergone forced rethinking. On the British side, experience reinforces Canadian concern about strikes. Fear of delivery problems - and officials claim it is more fear than fact - have prevented exporters from doing even better in recent years. "We can't, see that our performance is any worse than anybody else's." A concerned official remarked. On the other hand Canadians have found British importers reluctant to buy Canadian for fear of transportation or disruption at this end. Mr. Walker will press ministers in Ottawa for clarification of the future of Canadian preferences on British goods. The British are growing impatient as Ottawa allows uncertainty to build up. Canada need not retaliate over the loss of British preferences here by cancelling Canadian preferences on British exports. Ottawa sees them as its biggest bargaining card. Britain, with no more than persuasion at its disposal, has been understanding, in return for Canada's benevolent attitude toward the whole question of British membership. Meanwhile some exporters can't plan as fully as they would like until they know the size, if any, of the new Canadian tariff. Evidence so far suggests the British aren't losing interest in Canada as they pursue new European prizes. A team from the department of regional economic expansion found greater response than expected in its attempts to lure manufacturers. The present mission, first to Britain, has kept two men busy handling 50 interviews. Some new investment for the designated area is certain. While preparing for the Common Market Britain achieved record exports to Canada even though their promotion side was being reorganized. But, in total trade, the country rang up its highest deficit in years. The committee of businessmen advising the government, and promoting exports to Canada was disbanded. In its place was set up one group of advisers covering both the U.S. and Canada under a new promotional office in Mr. Walker's department. The rationale for this is that most exporters sell to both countries, though some businessmen prefer the separate approach. This is all of interest inasmuch as healthy two-way trade is important to both countries. But if Canada is to keep exports up, sales in this primary market must expand apace, leading the rest of the Common Market. Losses here will take a lot of overcoming in less established markets. Mr. Walker on balance has more reason to smile than liis Canadian hosts, lie will tell a positive story. That at least is a good place to start, from both countries' viewpoints. To heaven via Scotland By Eva Brewster, free-lance writer COUTTS - My own involvement in this story began when two young Scots, friends of my children, whom I had seen grow up from primary school to graduation, seemed suddenly to have vanished from the face of the earth. Up till then we had kept in touch and heard, at least indirectly, of their development. Suddenly all connections went dead and nobody knew what had happened to them until one day we recognized their faces in a Scottish newspaper write-up on a "Family of 13 who crusade in the street." Neither young Canadians abroad nor young people in the highlands of Scotland usually make headlines. Like the mythical dragon killers, most of them leave home to conquer, perhaps, their own fears and uncertainties, unemployment, curiosity. A Canadian by the name of Berg, who left Canada just over 10 months ago, went ta Scotland for a different reason. His aim was to save souls. Even that aim might not be newsworthy (since most churches send missionaries to backward countries) except for two reasons: Scotland is not an underdeveloped country and the sect this young Canadian imported is that of the controversial "Children of God." A month after his arrival in Scotland this young man, now living under the name of "Ascher," set up a branch of his sect in Portobello. He and his English born wife Shaphal have a I4-month-old son christened Luke. At first, the Scottish paper reported, the young family drove a double-decker bus around Scotland to spread their message. Then they met a 72-year-old retired shipyard draughtsman and Protestant missionary who allowed them to use has six-roomed apartment rent-free. They still live there. Ascher claims to have been a Christian for four years. Prior to his conversion he was a drop-out and on drugs. During that time helmet some of the "Children" in California, who persuaded him to follow their way of life. "We don't force people to join us and give up their possessions," Ascher says. "In fact, sometimes we persuade youngsters not to join us because they think it is an easy life. But," he adds enthusiastically, "we saved 17 souls in Glasgow the other day." He keeps a weekly record of the number of souls "saved." "The Children of God" don't smoke, drink, take drugs and they do not indulge in illicit sex, they say. Asked what they do with their lives, Ascher told reporters that he looks after the family's funds and works out their daily routine. After breakfast they have Bible study classes and then - if the weather is fine - they try to convert people in the streets. "Sometimes," he says, "people threaten lo punch us. In that case we just walk away quietly." They have also been stopped, by police, from handing out leaflets. There is a city bylaw in Portobello forbidding distribution of religious literature in public. "Stilly," Ascher says, "we are not discouraged but we do find it difficult to convert people in Scotland." Ascher's parents in Canada separated when he was 17 but he still writes to his mother. "At first she didn't understand what I was doing but now she realizes I am serious." When the "Children" meet other young-people in the street, they invite them to come along to the house. Some, after a few classes, join and claim they would not dream of going back to their old way of life. One young couple, now known as Jude and his wife Eden talked about the accusation that people have to give the "Children" all their savings. "We only had $12 between us when we joined." All members of the "family" share daily chores. Even the boys take their turn at cooking. One of them, John Collins from Cambridge, England, is 17 years old. He is now known as Chronicles. He got his name when he opened the Bible at the book of Clironicles, "My parents weren't too sure about the Children at first," he says, "but once they found out more about us they weren't so worried, My father was pleased to see me do something with my life." Recently they were attacked by a gang of youths in the university area of Edinburgh. There were some scuffles and the windshield of their van was smashed but nobody was injured. "God protected us," said Ascher. There are as many versions of Ascher's story as there are peole involved, directly or indirectly, in the affairs of the "Children of God." This controversy in itself may well be proof of the widespread be-; lief that this sect splits up families, yet, in all fairness, one must hear different sides. In the next column I'll report what I found out happened to Heather and Andrew Duff, the Scottish children I knew and cared about, their parents, and their individual versions of the same story. Report to readers -by Doug Walker Why all the mistakes? The Herald's genial general manager, Tom Adams, tries to keep a cheerful countenance even when our product falls below his expectations. Once, after a rash of grammatical errors and typographical mistakes had afflicted the paper, he remarked facetiously to me, "We try to have something for everybody. There are people who get satisfaction from locating mistakes so we provide them with some to make them happy." Despite the appearance of casualness in that remark and the way many of us shrug our shoulders when confronted by bad performance, there is considerable distress experienced over this aspect of our work. Our mistakes live on after us, to be seen again by historians consulting the microfilmed copies of the paper kept in the library. It is a daunting thought. Well constructed stories and competent headlines almost never elicit comment; what readers seem to notice most are the malapropisms, the missing punctuation marks, and the misplaced line. This, of course, is not an experience confined to newspaper people. How often, for instance, have mothers served a splendid meal in an exquisite setting and heard only remarks such as, "there isn't enough salt in the potatoes" or "I don't have a spoon"? Nothing is gained by being defensive about criticism. The fact that people are going to be annoyed by mistakes in the paper is reason for greater diligence in trying to avoid them. When the mistakes are absent maybe the readers will become aware of the wiling that is good and the headlines that are admirable. The bm-den of reproof for a faulty newspaper seems to fall on the poor proofreaders. "What's the matter with your proofreaders down at The Herald" people ask. Well, the proofreaders are not to be held accountable for all that goes wong. The fault can be distributed over a number of people and machines. Blaming a machine may seem like a pretty poor excuse, but recently the typesetting machines have been giving a lot of trouble and will probably continue to do so until the conversion to offset production in a few months time. At present the machines are making a great many errors, most of which are caught, but when sa many correction lines have to be reset the possibility of additional errors emerges. Also this slows down the whole oper- ation and sometimes means that final proofs cannot be pulled because the press deadline has been reached. The path of a story or commentary is as follows: the witer turns copy into an edit-, or's basket; the editor puts the corrected copy into the tape typing room; when the girls have typed it on to tape it is taken, to the composing room where it is fed through a machine and comes out in lead lines; the lines are racked and a proof of them is given to the proofreaders; the proof, with the corrections marked is taken to a. machine where an operator resets each line in which there is a mistake; the proof with the reset lines is taken to a table where the lines with mistakes are removed and the new ones inserted; when a page is put together a final proof may be pulled and the page editor or an associate marks any errors that have been missed previously or have been introduced in the process; correction lines are again reset and the correction lines substituted for the ones with mistakes. With so many people having a crack at the thing it might seem inexcusable for any mistakes to slip through into the final product. The fact is that each fallible person who gets into the act can introduce-new errors. Some of the worst messes come about in that final operation when correction-, lines are substituted for those with errors. A man in a hurry can easily take put the wrong line or put the new line in the wrong place. Many mistakes are the responsibility of a page editor. Without constant alertness, and continual questioning, all sorts o� mistakes get into the works. Proofreaders can be expected to catch most of these and the editor or assistant ought to get the rest. Well, then, why are there so many mistakes? Proofreading is done under the pressure, of time. The reading has to be done with an eye lo sense and an eye for spelling, as well as letters in wrong type. This is a, seemingly difficult thing to do as is evident in the way a person tends to do one or the other. When one is interested in what is being read, spelling mistakes are easy to overlook; when one is isolating words for spelling, missing material will not be noticed. People who can read rapidly with simultaneous attention on both those fronts are exceedingly valuable people in the newspaper family. They are the proofreaders.