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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - February 4, 1916, Lethbridge, Alberta SIX THE LETHBRIDGE DAILY HBlwALD FRIDAY, FEBRUARY 4, 1916 I Announcing Change In Rates To City Subscribers Lethbridge Herald Follows Other Western Dailies And Will Adopt the 10c Per Week System Subscription Rates of Leading United States Daily Newspapers Per year Anactinda. .Aloitt.-The Slaiidard. .Morning and Sunday 110.00 Atlanuj. C!a.-The Constiiution, Morning ami Sunday ..$7.Wt The Jounial. Evening and Sunday ........ S.OO Augiistu. Slaine.-Journal. .^lorniug ................... 'i.OO Bangor, Maine. Daily Commercial, Kveiiiug ........... vc items, wlilcli Imvo appeared ill llie newspapers recently, exliiiiit the !j;eneral. ahitdst universal tendency on the part of iiewsiuiiiers all over the eontiu-eni to advance subscription rates. The increase in cost of production which has been res])onsible for this advance in uejvspaper rates is probably more keenly felt in Western Canada than in any otlier sccrioii of the contiii'ent, for the reason that the ^ireographieal location imiioses on the [lublishers of ^yestern Canada exeeptionaVly heavy ])roducin,u-costs. This may he strikino'ly illusrrated by dealing with two of the primary articles wducii enter into the luakinn- of a metropolitan news]ia])er, viz.. white paper and cable. telegra])hic and item was introduced the amount received by the i)ub- "The distributing agents of the New York one cent newspapers have advanced the rate for newspapers delivered to subscribers residing in the Bron)^'to 15c per week," "The Cincinnati American, which was established In 1912 as a one cent Morn-ing newspaper by B. H. Kroger, a millionaire merchant, suspended publication suddenly and unexpectedly a few days ago, and it is reported that the other Cincinnati papers will now restore their subscription rates to the former figures charged of 3e per copy or 20c per week. "It is reported that the publishers of the London Daily i.lall contemplate increasing the price of the Mail from one to two cents per copy in order to make the rate correspond with the revised price of the London Times." "The London, Ont., Advertiser, heretofore published as an evening paper, has also entered the morning field. The Evening edition of the Advertiser Is a I week paper delivered to subscrlb-In the city and the subscription 10c ers price of the new Morning edition been fixed at the same figure." has Ushers from newspaper sul)scri]itions, after meeting the collection and delivery costs and the expenses strictly related thereto, contributes less than' one-tenth of the .$600,000 paid annually by the new.spapors of Winnipeg for white paper. Had it not been for the large volume of what might be termed transient advertising, and which for some years has afforded substantial additional revenues, the publishers of the two leading newspapers of tluit city would not have been in a ])osition to ])ost])one until the ])res-ent the action which became imperative two years ago. In the consideration of the (jiiestion as to what constitutes a fair subscription rate to ask the newspajier reader of Western Cities to jiay for his paiier, the publishers have not been inlluenced by a do-sire to make a ])rol]t from their circulation. The rate decided upon by the ])nb-lishers, viz, 10c per week, collected by the carrier boy, jvill continue to leave tho newspapers of the Avest with a subscri])-tion rate considerably lower than that enjoyed by the majority of tho leading pa-])ers in the Fnited States, and in a ])os-ition where thoy will still be obliged to face deficit on their subscription account. Nevertheless, the increase, slight as it is and -inadequate as it will still ])rove to meet the twin charges of Avhite paper and delivery, affords a grateful amelioration of the present conditions, besides enabling the pulilisliers to recognize, by an increase in their remuneration, the faitii-ful work of the carrier bids, an increase to "whicli they have long been entitled, but which, in conseciuence of the cxcep-.tionally low subscription rates prevailing, the ])ublisli(M's were not justilied in giving. The new rate of 10c iier week goes into ef'fect on February 21, 1,916, Simultaneously with the ncAv rate becoming operative 24 delivery boys, liy special arrangement Avith tlie Hei'ald, launch out on a- business carei.'.r as ycumg merchants. ()n the Carrier lads from that date will be imjiosed the resiioiisiliility not only of delivery, but of collection and k(M)ping ac(iounts with the subscribers, avIio will . biM'cune their customers. The lads Avill be carefully tutored, (.oatdied and assisted until they become familiar with and , exptn'ienced in the new work and it is conlidently lioped that tln^ training and discipline they Avill be subjtu'ted to and the experience they will gain, will pi'ove of value to them when they (Migage in moi't; serious occupations later on in life. Subscription Rates of Leading United States Daily Newspapers Pev Yeaf Now Hiiven, Conn.-.lounint-Courier, Jforuing ........ $ U.OO Bvoning Hoglsior, Evening and Sunday ... 8.00 .\ew Orleans, Ln.-The Item, Evening and Sunday.....7.00 Picayune, Morning and Sunday ..........14.00 Times-Democrat, Morning and Sunday.....12.00 New York, N. Y.-The Commercial, Morning ...........0,00 Journal of Commerce and nulletln. Mora. 12.00 Evening Post, Evening....................9.00 Press, Morning and Sunday .......S...... 6.50 The Sun, Morning and Sunday ........... 8.00 The Times, Jlorning and Sunday.........8.50 The Tribune, Morning und Sunday ........ 8.00 The World, Morning and Sunday ..... 8.50 Oakland, Cal.-The Tribune, Morning, Evening and Sun. 7.80 Oil. City, Pa.-The Derrick, .Morning .................. 7,00 Onuiha, Neb.-The Ueo, Morning, evening and Sunday 0.00 Ottumwn, Iowa.-The Courier, Evening ................ G.OO Owenshoro. Ky.-Tho Messenger, Jlorning and Sun---- COO Philadelphia, Pa.-The Inciuirer, Moming and Sunday.. n.oO Korth American, Jlorning and Sunday 5.50 Tho Press, Morning and Sunday.......... 6.50 Public Ledger, Morning and Simday....... 5.50 Pittsburg, Pa.-The Dispatch, Jlorning and Sunday.....7.50 The Ciuzette Times, Jlorning and Sunday ..7.50 The Post, Morning and Sunday .......... 7.GO Tho Press, Evening and Sunday . i........ 5.60 Portland, Ore.-Daily Journal, Evening and Sunday ....7.50 , Oregonlan, Morning and Sunday......... 9.00 Providence, R.I.-The Journal, Morning amUSunddy.....8.00 .Pcublo, Colo.-The Chietfaln, Morning and Sunday... U.OO Richmond, Vu.-Times-Dispatcli, Morning and Sunday 0.00 Rutland, Vt.-The Herald, Morning .................. 0.00 Sacramento, Cal.-The Bee, Evening................. (i.OO The Union, Morning and Sunday..........(5.00 Salt Lake City, Utah.-Deseret News, Evening.........9.00 The Herald, Morning and Sunday ........ 8,00 The Telegram, Evening- ................... 6.00 The Tribune, Jlorning end Sunday .......12.00 San Antonio, Texas-Dally Express, Jlorning and Sun. S.OO Light and Gazette, Evening, Sunday ...... 7.00 San Francisco, Cal.-The Chronicle, Morning and Sun. 8.00 The li!xaralner. Morning and Sunday...... 8.00 Savannah, Ga.,-Jlorning News, Morning and Sunday 8.00 Seattle, Wash.-Post-Intelligencer, Morning and Sun. ,. G.OO The Times, Evening and Sunday ........ 8.50 , Shreveport, La.,-The Times, Jlorning and Sunday .... 9.50 Spokane, AVash.-Spokesman-Review, Morning and Sun. 8.00 Springfield, Mass.-The Republican, Morning and Sun. 10.00 � The Union, Morning and Sunday......... 8.50 Si. Louis, Mo.-Globo-IJeraocrut, Jlorning and Sunday 8.00 Tho Ilepubllc, Jlorning and Sunday ...... 6.00 St. Paul, Minn.-Tho Dispatch, Evening ............... 5.20 Pioneer Press, Morning and Sunday .....-5.20 Syracuse, N.Y.-The Herald, Evening and Sunday____, 7.50 Tacoma, Wash.-Tiio Ledger, Morning and Sunday .,. O.SO Troy, N.Y'.-Tho Record, Moming and Evening ...... G.OO The Times, Evening ____................ 0,00 Utica, N.V.-The Press, Jlorning .................... 0.00 Washington, D.C.-The Post, Morning and Sunday .,. 8.40 Evening Star, Evening and Sunday ....... 7.20 WtUqrbury, Qonn.-Tho American, Evening ........... 8.00 The Republic, Morning and Sunday....... S.OO Wheeling,- W; Va.-The News, Evening am! Sunday ,.. 6.50 The Rogislor, Jlorning and Sunday......,. 8,60 Wilkesburre, Pa.-The Hocord, Morning ....,......... 6,00 AVERAGE SUBSCRIPTION RATE PER WEEK OF LEADING UNITED STATES DAILIES................IS/gC RATE PER WEEK OF HERALD UNDER NEVV SCHEDULE ...... 10c. NOTE-A Jiniiibt'r oi' the newspapers licie listed make a sui'charge, eithei' tlii--eet or tIirou}�h the distribiitinj;' agencies, I'oi' delivier.y to snbsci'ibcrs' residences, wh!iicli materially increases the cost to the reader. The yearly snbscriptlon rates to the Herald, it .should be noted, are inclusive and cover delivery co,stH. Payable Weekly to the Carrier Ik' 4. - ;