Internet Payments

Secure & Reliable

Your data is encrypted and secure with us.
VeraSafe Security Seal

Lethbridge Herald Newspaper Archives

- Page 15

Join us for 7 days to view your results

Enter your details to get started

or Login

What will you discover?

  • 108,666,265 Obituaries
  • 86,129,063 Archives
  • Birth & Marriages
  • Arrests & legal notices
  • And so much more
Issue Date:
Pages Available: 20

Search All United States newspapers

Research your ancestors and family tree, historical events, famous people and so much more!

Browse U.S. Newspaper Archives

Select the state you are looking for from the map or the list below

OCR Text

Lethbridge Herald, The (Newspaper) - December 30, 1974, Lethbridge, Alberta Monday, Dectmber 30, 1974 THE LETHBBIDGE HERALO 15 Although women may not be shown as sex objects Ads still portraying women at home Family NEWARK, Del. (AP) Al- though women may not be shown as sex objects or deco- ration as frequently, many advertisements still present a message that a woman's place is in the home, two re- searchers have concluded. "Things haven't changed much in the last three or four said Dr. James D. Culley, an assistant professor of business marketing at the University of Delaware. "Women are still shown as be- ing worried about soap and toothpaste." Culley and Prof. Rex 0. Bennett of the University of Colorado jointly conducted follow-up studies on a 1971 re- search project that focused on women in television com- mercials and a 1970 study of magazine advertisements to see whether changes had oc- curred. Their studies showed some increases in the number of women portrayed as workers instead of wives. But they generally supported the con- clusions of earlier researchers that adver- tisements portray women at home or in subservient roles more often than as job-holding money-earners or career- oriented individuals. General- ly women were found to be in- volved in advertising inexpen- sive home, food or beauty products rather than appliances, automobiles or other expensive products. The follow-up study found almost no change in the pre- dominant use of men as off1 camera narrators. About 84 per cent of the voice-overs were male, six per cent fe- male and 10 per cent supporting the contention that advertisers' believe the male voice is more authoritative and convincing. One sharp difference the study did find was a drop in the number of instances that researchers defined as the use of a female solely as a sex ob- ject or as decoration in a com- mercial. The earlier study; con- ducted by Dr. Joseph R. Do- minick and Gail E. Rauch at Queens College in New York, found 38 per cent of the com- mercials studied in 1971 used women as sex objects or for decoration. Culley and Bennett's follow- up found only five per cent in that classification. "It might be that adverti- sers have grown up a little Culley said. "There used to be more movie star and glamor stuff. And it may also be true that the woman's movement is having some im- pact." The follow-up study analys- ed 559 commercials shown during a one-week period in January on a Philadelphia network affiliate. The Dominick and Rauch 'study surveyed 986 commercials shown on all three major net- works during the equivalent of one week in April, 1971. The comparison study found 34 per cent of women shown in household settings, compared with 38 per cent in 1971, a difference that is not sta- tistically significant, Culley said. It showed a slight increase in the number of men shown in the home. Some 21 per cent of the commercials showed men in the home, an increase of seven per cent. In its examination of occu- pations, reSearchers found an 11 per cent drop in the num- ber of women shown in house- wife or mother roles. But they still accounted for 45 per cent of all roles for women compared with 15 per cent of men in husband and father roles. The study found some changes in the proportion of women shown in what re- searchers defined as sub- servient roles. The earlier study found seven of 10 women were portrayed in oc- cupations such as housewife, stewardess, secretary, cook or domestic. The proportion decreased to five in 10 in the follow-up. The second follow-up study, on magazine advertisements, found generally the same trends. "In terms of occupations, women have gained in the mid-level business category; but they are totally unrepre- sented in the professional and high-level the study said. There was a substantial in- crease in the number of women portrayed as workers. The 1970 study, conducted by Alice E. Courtney of York University, Toronto, and Sa- rah Wernick, Regis College, Weston, Mass., found only nine per cent of females shown as workers. The follow- up study found 29 per cent. But the current study still concluded that women are un- derportrayed as workers since about 44 per cent of the U.S. work force is made up of women. The comparative study analysed more than ads published in six general circu- lation and news magazines ir April, 1970 and 1974. Why did Henry VIII behave like a beast? LONDON (Reuter) Did Henry VIII behave like a beast because of the affair one of his six wives, Catherine of Aragon, had with her priest? That is the theory in a new book. Tenements of Clay, which deals with medical studies of historical figures. Its Danish author, Dr. Ove Bnnch, -says damage to King Henry's brain, caused by sy- philis perhaps passed on to him by Catherine, may ex- plain why the king behaved like a megalomaniac. Syphilis was ravaging all Ann Landers Dear Ann Landers: I am the father of three children. Our 19 year old daughter was married and divorced within seven months and is now liv- ing at home while completing her education at UCLA. She is nearly 21. Our second daughter, Jill, who is just 11 months younger, decided to move in with her boyfriend. She goes to college and works part time. I find it impossible to con- done her actions even though I've been told by many that this is a common practice and the parents see nothing wrong with it. Jill insists she is com- pletely happy and one day she may marry the young man, If, however, they decide to go their separate ways, she claims she will have no regrets because it will have been "a good experience." Jill's major point is her sister's divorce. She claims that if she and the young man had lived together for several months they would NOT have married, I have let Jill know that her behavior is totally unaccep- table to me and that she is not welcome in our home. My wife is heartbroken about the situation and so am I. Am I wrong, Ann? What are your Dad Dear Dad: Although a great many students are living together these days I still, think the idea is a bummer and I've said so repeatedly. Shacking up is NOT marriage, as many who have tried it have testified. BINGO MON.. DEC. 30 JACKPOT IN 53 NUMBERS Gold Pay Double Door Regular Cards 25c or 5 for 13th St. and 6th "A" N. No Children under 16 allowed I believe you are wrong, however, to close the door on your daughter. She is old enough to choose her own life style, and you ought not be so rigid and punitive merely because her ideas are different from yours. Bury the hatchet, already. Life is too short, Dad. Dear Ann Landers: My in laws' house is a potential death trap for my 15 month old toddler. Under every sink there are containers with household cleaners, gasoline, lighter fluid, furniture polish and detergents. My mother in law loves my little girl and wants me to leave her there when I go shopping or have a club meeting or attend a church af- fair. I would love to accept her kind offer, Ann, but I'm srared to death that my child might get into some of that stuff. My husband says I'm being overly protective. My mother in law claims she is a good "watcher" and I have nothing to worry about. What So you Dear Worried: I say you are absolutely right. Every year approximately children die because someone wasn't a good enough "watcher." An additional 12 million children have non fatal accidents that need medical attention. Stick to your guns, Mother. Tell Grandma that unless she puts all that stuff in a locked cabinet, you will not leave your child with her. Dear Ann Landers: My hus- band and I split after four years of marriage. Everything was divided and sold. The lawyers' bills were out of this world. After three months of hellish loneliness we decided to remarry. We've settled all our differences and are hap- pier now than ever. But we are still paying the lawyerr. Please tell your readers that if a lawyer is honest he will do everything in his power to get the couple to "reconsider." We feel we've been Taken To The Cleaners Dear T.: Honorable divorce lawyers almost always attempt reconciliation. Sorry if you failed to live up to the ethical standards of the profession. Thanks for sharing an experience that may be helpful to others. YOU STILL HAVE TIME to order that CORSAGE for your NEW YEAR'S PARTY JMARQUIS FLOWER SHOP Marqui. Hot.l Bldg. Phont 327-151! 5'prise, s'prise! Mrs. Harold Silvers cuddles her baby, Harold Jr., in a hospital in Pasedena, Calif., where he was born Christmas Day without the usual advance notices. Mrs. Silvers said she didn't know she was pregnant until she was well into labor and, in fact, had resigned herself to a life of childlessness because one doctor had told her she could not bear children. Time of the empty nest now time of fulfilment ANN ARBOR, Mich (Reuter) A team of United States university research ex- perts, striking a blow at the popular belief that childless marriages are incomplete, say the happiest married couples are those without children. As for the pains and sorrow associated with children leav- ing home to lead their own lives, the team said the truth was much the opposite. "The time of the empty nest turns out to be a time of fulfil- the experts said. The team, headed by Angus Campbell, Philip Converse and Willard Rodgers, members of the Institute for Social Research of University of Michigan, has issued a series of findings based on interviews with more than 000 persons in 1971. A chart on people satisfied with life as a whole, as based on the interviews, showed the happiest were married couples without children. "People with children find that parenthood involves both costs and rewards and during the years of raising small chil- dren the costs appear to be the team said. "Parents of young children show a great deal of strain, both personal and economic, which gradually subsides as they pass through the stages of later parenthood. "After the children are grown and the parents are alone again, their general con- tentment is again high and their companionship and mutual understanding surpass their preparenthood level." Despite the growing divorce rate, the experts said the overwhelming proportion of married Americans are satisfied with their relationship. Fifty-eight per cent of the married people asked said they were satisfied and only three per cent said they were more dissatisfied than satisfied. THE BETTER HALF The people least happy are those divorced or separated, the chart showed. Next comes widows blow to the so- called swinging sons not married. Whatever the psychological costs of marriage, the experts said, the costs of being single are greater. "People who are currently single generally report a good deal less satisfaction with life than the married persons and the lack of satisfaction shown by women and men who are divorced or separated is quite remarkable they said. By Barnes Community calendar Club 67 will be sponsoring a New Year's Eve Frolic from 9 a.m. to 2 a.m Tuesday at the civic centre. For information about tickets call 327-1740. love is... letting her go to bed tvhile you pick up after the guests. Europe in Henry's day and Catherine's frequent mis- carriages and stillbirths may also have been due to the dis- ease. Between the death of her first husband, Henry's elder brother Arthur, and her marriage to the king, she was reported to have had an in- timate and scandalous relationship with a Spanish monk. She refused to give him up until he >was convicted of fornication. Pleasure-loving as a young man before his first marriage at the age of 18. Henry later acted like a syphilitic mad- it might also have been his natural temperament coming out when things stopped going well for him, worsened by his alcoholism and obesity. But the only sure way to find out now would be to ex- amine his skeleton for signs of the disease. PUBLIC BINGO 16 GAMES BLACKOUT (Played Until Won) LETHBRIDGE ELKS LODGE ROOM (Upitairi) EVERY THURS.-8 p.m. "Too bad just when the budget is shaping up, the holiday saving sales are here to put us back into the red." m College place to be. 'Employment opportunities are available when you successfully complete one of the short-term programs at the Lethbridge Community College BASIC PLANT OPERATIONS This course is designed to introduce the student to the operation, maintenance and legislation governing basic plant utilities. The course covers 4th Class Steam, electricity, gas plant operations and automatic basic plant controls. Sufficient information will be presented to enable the student to successfully write the Provincial Government Department of Labour Fourth Class Power Engineer's Certificate Examination. In addition to the theory instruction the course includes a six week supervised work out experience. 16 weeks beginning January noon and p.m daily, Monday thru Friday FLOOR TILE AND CARPET LAYING This program provides the necessary skills of the floor covering trade. The student will receive instruction in the theory of laying the different kinds of floor coverings as well as have the practical experience to reinforce this instruction. 12 weeks beginning January 13, 1975 noon and p.m. daily, Monday thru Friday. SEAMSTRESS AND TAILORING TRAINING This is a practical course designed for students wishing to find em- ployment in the following dressmaking; tailoring; fitters; alterations; finishing; sample makers; or garment sales. 12 weeks beginning January 13, 1975 noon and p.m. daily. Monday thru Friday GRADUATE NURSES REFRESHER This course is designed to provide an opportunity for nurses who have been inactive from the practice of nursing, to re-establish their nursing skills. It will also be helpful to the nurses who desire to investigate areas of health service, other than the one in which they are presently practicing. 6 weeks beginning March 17, 1975. noon and p.m. Monday through Friday. AUTO BODY This course is designed to help the students acquire the necessary skills for employment in the auto body industry Body work, painting, metal shrinking and the safe use of welding equipment will be the mam areas covered in the course. 12 weeks beginning January 13, 1975 noon and p.m. Monday through Friday. UPHOLSTERY: This course will provide training in the designing and construction of furniture as well as the fitting of upholstery material. Project work in upholstery will be the major part of the course. 12 weeks beginning January 20, 1975 noon and p.m. Monday through Friday. FOR DETAILS REGARDING THESE COURSES FINANCIAL contact ASSISTANCE THE SCHOOL OF CONTINUING EDUCATION nooiwinnui. Telephone 327-2141 or fill in the attached application form for AVAILABLE further information. APPLICATION FORM SCHOOL OF CONTINUING EDUCATION LETHBRIDGE COMMUNITY COLLEGE Mr. Mrs. NAME- Mks Telephone 1 1 1 1 1 1 1 1 ADDRESS COURSE 1 1 ALL CLASSES CANCELLED DURING THE CANADA WINTER GAMES Welcome to a career. Call 327-2141 and ask for Career Information. ____ ;