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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - December 27, 1974, Lethbridge, Alberta 22 THE LETHBRIDGE HERALD Friday, December 27, 1974 woman manager of retail lumber business EV CUMMINGS GENERAL MANAGER OF RETAIL LUMBER BUSINESS IN CAMBRIDGE, ONT. By JESSIE WAREHAM Cambridge Reporter CAMBRIDGE, Ont. (CP) Ev Gumming thinks she may be the only woman in Canada who general manager of a retail 'lumber business, one that handles in in- ventory. She hasn't heard of any other woman who does a com- parable job. And she has been asking around, ever since July when she became general manager of Franklin Lumber in Cambridge. You could call Mrs. Cum- ming a self-made woman. She started as a teen-age office girl who never got past Grade 9. Born in Gait (now Cam- bridge) in 1928 and brought up in the nearby countryside, Mrs. Gumming said, "My big- gest ambition once I got into high school was to get out again." When her older sister left Franklin Lumber to get mar- ried, Ev quit school and took her office job. She loved it at the firm that was than run by her father, Roy Franklin, her brother Stuart and another partner, Walter Gray. "I got a lot more education outside of high school than she said. "But that's not so easy nowadays. I'm a great believer in education and I promote it." The proof is in her two daughters. One has her BA and the younger girl and her husband are attending teach- ers' college. The Cummings also have a son who still is in high school. Ev learned every phase of the business at Franklin's be- fore her 1950 marriage to Frank Gumming took her out of the firm to provide a home and raise their three children. During that eight-year break the young family moved to Dundas, to Toronto and to North Bay, before settling down in Gait again. Not long after, Mrs. Gum- ming began looking for some- thing to do. She picked up the phone and asked if Franklin Lumber needed any help. Her brother rehired her on a part-time basis. "I had no inkling then of what was she said. "The work was just a diversion for me." EATON'S The body fashion clearance you've been waiting for. Check it over for your favourite maker and save! Shop in person or call Buy Line 328-8811. Daisy Fresh soft cup bra for a rounder line Warner's seamless bra won't show under knits Warner's "Anti-Bra" has new front opening 6.99 3.99 3.99 Style 1286 Seam-free moulded nylon cups with just a whisper of polyester fibrefill Sides back in nylon-snd-stretch spandex White, beige A, B 32 to 36 Style 2513 Versatile, front-closing "Anti- Bra' converts from regular, to halter, to cross-over In stretch nylon-and- spandex, one cup size stretches to fit A, B or C White beige 32 34. 36 Style 2941 Soft nylon tricot cups are contoured with polyester fibrefill Satin- faced nylon-and-spandex sides and back White, beige A, 32-36, B 32-36, C 34-38 Style 2931 As above, but without fibrefill A B. 32-36, C 34-38 Eaton regular price 400 2.99 Grenief CGfSciStte giVSS flattering, smoother line 14.99 Style 6535 Open-skirted corselette with hook- and-eye plus zippered front opening Acetate- and-nylon lace cups and front panel Sides in nylon-and-stretch spandex Seat control panel in acetate-cotton-and-rubber Four garters, padd- ed ribbon straps White B, C, D, 36-42 Grcnicr brief ccrssiette gives all-in-one control 15.99 Style 6537 All-in-one brief corselette with hook- and-eye crotch fastening Six-hook, plus zipper front opening Acetate-and-nylon lace cups and front panel Sides in nylon-and-stretch spandex. Seat control panel in acetate-cotton-and-rubber Rubber 'stay-down' leg bands Ecru B, C, 36-42, D, 38-42 Daisy Fresh panty girdle with medium length legs Hip and tummy control Daisy Fresh panty girdle Little brief with lots of control is by Daisy Sarong Hi-Waist girdle with side zip feature 8.99 Style 6942 Smooth fitting, average hip panty girdle Medium length legs have rubber threads to grip pan- tyhose In nylon-spandex-and-rubber, with double panels at Kips, seat and tummy White beige, ML XL 8.99 5.99 12.99 Style 6917 In silky satin-faced nylon-spandex-and- rubber for total control Double panels at tummy and hip Rubber pantyhose grippers covered in stretch elastic lace Average hip. White, beige M L XL XXL Style 6907 Daisy Fresh panty brief in nylon- spandex-and-rubber Tummy panel and rubber grippers White, beige M.L XL Warner's Young Thing" Style 562. Light-weight gir- dle in nylon-and-spandex Tummy panel in nylon- and-viscose lace Four garters White, beige M L XL 5.99 Style 5212 Cross-over front in embroidered acetate- and-cotton Boned elastic high waist Sides in two- way stretch acetate-and-rubber Seat panel in acetate-cotton-and-rubber Fits average hip Total length, inches Skirt length, inches Styre5213 As above, but for full hip Total length, 18 Inches. Skirt length, inches Both in white only Bodyfashions, Main Floor F ATO N' S Shop Eaton's Tonight (Friday) until 9 and Saturday to Buy Line 328-8811. Use your baton Account. By the early 1960s she was working full-time again. And in 1969 Peel Elder Ltd. of To- ronto bought Franklin Lum- ber. Her brother became president of the local busi- ness. Eventually his duties en- compassed other Peel Elder retail lumber outlets in the area and he spent less and less time at Franklin's. Mrs. Gumming took up the slack gradually until she was doing the work of a manager. At first management was hesitant about officially nam- ing her as general a tall, slim, attractive woman running a lumber business. But Peel Elder made the ap- pointment .official last July. At first Mrs. Cuming was concerned that some of the 30 to 35 workers wouldn't accept a woman boss. she said, "we have a good group working here, and though I get razzed quite a bit, it's all in fun." She described the growth of the firm, from the days when her father started out as a producer of hockey sticks and then switched to retail lum- ber. "We've come from a one- horse outfit to the computer world with everything that goes with it." Now lumber is just one part of the business. Franklin's sells a complete line of plum- bing, carpets, flooring and hardware. "Business has doubled in the last two years "and we've had growing pains. But you just have to scramble and re- vamp and try to ride with it." Mrs. Cumming's duties in- volve every part of the busi- receivable as well as accounts payable and the general ledger. Payroll, purchasing, inventory control, personnel, costing, cost quota- tions and endless government reports including federal sales tax, provincial tax and unem- ployment insurance, ail come under her eye. She spends most of her working day on the telephone. "People tell me that one day they're going to find a phone growing out of my she said. Her paperwork gets done after closing hours because there are just too many interruptions during the work- ing day. But not all her hours are spent on business. This year she started a vegetable gar- den and she has 80 or 90 including ge- raniums, patience and be- the lights in the basement for the winter, "to play around with." "If I ever get the time, my husband and I are going to buy a motor home and I'd love to see the whole continent. But now our time is so limited." The Cummings (her husband manages a lumber company in Guelph) usually take a winter vacation in their slack season. Dep 't exposes convictions of misleading ads OTTAWA (CP) Advertisers who lie about everything from solid copper kettles that are really made of aluminum to cures for arthritis that don't work are exposed by the consumer af- fairs department in its first quarterly bulletin on misleading advertising. The department has been prosecuting the offence under the Combines Investigation Act since 1969. Only now has it decided to release details of the convictions to "provide a useful link with the Canadian public." Many a pitfall awaits the unwary consumer between the storefront and the cash register, as a few examples show: Stores Ltd of Toronto was fined after pleading guilty in June to advertising hockey helmets of "approved safety design" when no safety standards existed. When standards were introduced, the helmets didn't meet them. Credit Corp of Vancouver was convicted in May and fined after advertising "you can get your divorce and remarry within 14 days." It was established a divorce cannot be obtained that fast. Sewing Centres Ltd. of Toronto was convicted in June and fined for mailing merchandise discount cer- tificates to "second-prize winners" in a free draw contest. The department found no draw took place and the letter inflated regular prices to cover the certificate cost. Stores of Canada Ltd. in Halifax pleaded guil- ty and was fined after it was determined "solid copper tea kettles" it advertised were made of aluminum. Century Health Spas Ltd., operating in Winnipeg under the name European Health Spa, pleaded guilty in April and was fined after advertising services to relieve arthritic pain. The treatment offered would produce no lasting effect, the con- sumer affairs department established. Clifford Northcott, operating under the name Chilco- tin Outdoor Leisure Ltd. of Vancouver, was convicted in April and fined on two charges for advertising life membership in Home Ranch Inc. The ad stated the ranch contained members to build cabins or graze in fact it owned only 900 acres. A consumer affairs official said recently he believes there is a trend to higher fines for misleading-advertising offences, although the majority tend to be relatively small, from to However, so far in 1974, out of 61 fines "levied for false ads, three have been for and a significant number have been for or more. The fine against Dominion Stores was the largest. Misleading advertising complaints are one of the most fre- quent areas of consumer discontent. In its past fiscal year end- ed March 31, for example, files were opened on com- plaints, although only 110 of these cases were referred to the attorney-general for prosecution and 73 convictions were ob- tained. CASH BINGO ST. BASIL'S HALL Cor. 13 St. Ave. North FRIDAY, DEC. 27th 8 P.M. 4th and 8th Games in 7 Numbers 12th Game 5 CARDS FOR OR EACH BLACKOUT JACKPOT in 52 NUMBERS LUCKY NAME DRAW WORTH LUCKY NUMBER DRAW WORTH WEEKLY DRAW WORTH 3 FREE GAMES DOOR PRIZE Umtor 16 Not Allowed by ST. BASIL'S MEM'S CLUB____________ BINGO SCANDINAVIAN HALL 22912th St, 'C' N. FRIDAY, DECEMBER 27th 8 p.m. DOORS OPEN AT 7 P.M. NEW GAME in 55 NUMBERS S CARDS FOR POT OF GOLD Winrwr 12 SOt GOLD CARDS PAY DOUBLE EACH DOOR PRIZES FREE CARDS S DRAWS FOR NEXT WEEK Sorry Wo one under 16 years ol age allowed ;