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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - December 27, 1974, Lethbridge, Alberta Friday, Dtctmbtr 27, 1974 THE LETHBRIDGE HERALD 23 Consumers beware by LYNNE GORDON. The perils of franchise It has only been in the last 10 years that the idea of going into business by buying a franchise has caught fire in Canada. In the United States, the frenzy seemed to peak in the 1960's and authorities think it might catch fire a second time around. But many American investors have sour memories of the franchise boom that busted. Some lost their life savings to shady operators who went bankrupt and disappeared in the night. Many people have stars in their eyes because they see the success of such fast food operations like McDonalds and Ken- tucky Fried Chicken. For a time, there was an over-saturation of hamburger stands, hot doggeries, roast beef emporiums and the like. Operations like pizza parlors, dry cleaning plants, coin- operated laundries, dairy bars and submarine sandwich stands flooded the land. Many of the investors knew no more about running a small business than walking on the moon. Usually these franchise operations attract people who are hard pressed or dream of owning their own business and being their own boss. It's an area where you might make a fast buck but it's filled with pit- falls. Let's take a look at a franchise. It is basically the granting of the right to run a business within a carefully structured system. In this case, the company, or FRANCHISOR, controls such factors as the quantity and quality of the merchandise or services and usually provides training and equipment for a price. The purchaser of the franchise the FRANCHISEE gets the benefits of a well-known name as well as the expertise of the franchisor. At least that is what you are SUPPOSED to get. The vending machine franchise is just one of the operations that caught a lot of people short. The fast talking salesman pushes big returns for a small investment. But watch it, it's usually the promoters who make the big profits and the investor loses time and money. Some of the unscrupulous deals offer a good location which may net materialize. He may be competing in a market already saturated with the product. He can be sold over-priced stock of poor quality. The vending machines may be always in need of repair and service agreement may never be fulfilled. Statistics show that 95 per cent of the people investing in vending machines through an advertisement lose their money. The biggest risk may be buying into a new, untested franchise operation. Don't be anybody's guinea pig and don't even consider it unless the company has at least one outlet in operation for you to inspect. Make sure they hold your franchise deposit in escrow until yoar franchise operation is open and operating. Certainly, before you go ahead and buy any franchise, check the reputation ot the franchisor with the Better Business Bureau, your bank manager, a credit agency and the consumer affairs department in your area. Make sure you get a lawyer and an accountant right in the beginning before you sign one piece of paper. Have them check out the financial records and have them ask for a statement showing the company's profit and loss picture. Find out about your competition. Is your territory clearly defined? Can you pay yourself a living wage? Are you obligated to buy supplies from the company rather than at a cheaper price somewhere else? What are your continuing obligations to the franchisor? There may be royalties, advertising fees or charges for other services not clearly shown on the statement If you are taking over an existing franchise, find out why the other guy quit. Have you a clear right to sell the franchise without a heavy penalty? Can you lose your franchise if you don't get along with the franchisor7 Can your family get the franchise if you die? It is also more risky to deal with a company that has its head office outside of Canada. If any dispute or breach of contract arises, court action if it is even possible will be extremely expensive. Let's face it, if the franchise involves the kind of work you are not accustomed to, doesn't it make sense to spend some time in the field working for someone first? All you could lose then are a few months or a year instead of your life savings. Find out whether your provincial government is looking at tougher legislation to control franchise sales in your area. Remember that when you buy a franchise you change your role from a consumer to a small businessman and you are not covered under consumer protection legislation. You're on your own. Take a hard look at these issues before the rosy glow fades with your money. Copyright 1974, Toronto Sun Syndicate THE BETTER HALF By Barnes v v V "The boss had a terrible hangover all day, 50 brace after you see your doctor brine your prescription to Modern equipment altering pattern of skiing injuries Herald- Family By LAWRENCE K. ALTMAN New York Service NEW YORK The pattern of ski- ing injuries has drastically changed over the last'12 years, with skiers suffering more sprains and factures of their shoulders and arms and less damage to their ankles and legs. A study by three doctors at Mount Snow, Vt., also found that skiers who classified themselves as intermediates and experts were in- volved in a higher porportion of the 792 consecutive injuries treated at Snow in the 1972-73 season than among the 689 injuries studies at the same area in 1960-61. Changes in ski equipment was the reason cited for the shift in the anatomical site of injuries. "Modern equipment may be alter- ing the pattern of ski injuries without necessarily improving the over-all injury Drs. Joshua Gutman, Jonathan Weisbuch and Milton Wolf reported in a December issue of the Journal of the American Medical Association. "The salutary effect of a reduction in leg injuries has been bought at the expense of the arm and torso." They said the results of their investigation emphasized the need for further studies to reduce the number of injuries among the 5 million Americans who schuss down the slopes each year. About skiers break bones, sprain joints, tear cartilages and seriously cut themselves each winter, the doctors said, with resulting costs of million. Dr. Weisbuch said in a telephone interview from his office at the Boston University School of Medicine: "Speed causes ski injuries. That was as true 12 years ago as it is now. It's just that the change in ski equip- ment has changed the site of the in- jury. But it hasn't changed the fre- quency of injuries. As evidence he pointed to the finding that ankle sprains had decreased from 125 to 89, or from 41 to 26 per cent of total sprains, while "upper extremity sprains were four times more common in 1972-73 than in increasing from 23 to 106, or 4.3 to 18.1 per cent. Whereas the earlier study showed 112 ankle fractures, or nearly half of all ski fractures, the new report in- dicated a drop to 38, or 16 per cent of the total. Fractures of the upper extremity occurred three times as often in 1972-73 as in 1960-61, rising from 18 and 3.3 per cent to 62 and 10.6 per cent of the total fractures. Rib frac- tures increased tenfold during the latest season, from 2 and 0.4 per cent to 23 and 3.9 per cent Weisbuch observed that "10 years ago the major amount of decelera- tion (in an accident) was taken up by the foot and leg because the boot did not break out of the ski." Now, newer equipment allows the boot to release quickly from the ski. As a result, Weisbuch said, the skier holds his arms straight out so they absorb most of the energy in an ac- cident For that reason, he found, skiers now suffer more arm and shoulder injuries. The trend toward more injuries among better skiers "casts doubt on the hope that improvement and dis- semination of ski education would noticeably decrease the three doctors noted. They pointed to the sharp rise in self-rated intermediate and expert skiers. In the first study 127 skiers, or 27.9 per cent, called themselves intermediates, while in 1972-73 the totals were 337 or 49 2 per cent of the rated. For the experts, the com- parative figures were 14 and 3.1 per cent and 120 and 17.5 per cent. "Despite all the advantages of the well-trained the doctors went on, "His greater speed and greater distance skied per day keep him at considerable risk of injury. This argument is especially true for the intermediate, skilled skier who has completed one of the rapid ski courses; he is skilled enough to ski difficult terrain at high speed, but not skilled enough to avoid severe falls B.C. gov't refuses to aid program for breast cancer Booklet offers advice on wise use of credit TORONTO (CP) -Creditis part of everyday life these days, but careful thought and planning are required for its proper use. That's the message contain- ed in a new booklet on con- sumer credit just published by the Canadian Bankers' Association, the industry association of the 10 chartered banks. "Used wisely to help you do the things you want to do, credit is a very useful tool; you must use it and never let it use the foreword says. "You are running tne show." Some of the advice offered: good credit rating and knowledge of cash and credit use are vital in handling the big money decisions which you will make during your lifetime. That will include the needs of your family and perhaps insurance protection in case of death. are important and you can't afford to be without them. The old idea that you should save 10 per cent of after-tax income isn't as un- realistic as it sounds when you remember that this includes insurance protection and pen- sion plans. you have saved a nest-egg, think of investing "but think cautiously and after obtaining good advice." NEEDS STUDY "Whether you borrow the money or decide to invest some of your savings in the stock market, investment re- quires knowledge, some interest in what makes the market tick and some time to study the bankers' association says. "A disastrous way to invest is simply to slap the money into some get-rich-quick stock. If you do, the chances are that you will lose your savings." Consumer credit is simply defined as "using someone else's a certain price and for a certain time." "Consumer credit is used by different people in different ways. If a person finds that travelling is the only way he wants to spend his holidays, then he might borrow for a trip or use one of the airlines fly-now-pay-later plans. "Or perhaps buying a house is more important to an in- dividual or family than having an exciting holiday every year. Lots of people think so Just about everyone uses consumer credit "because they will be able to afford to pay more conveniently at a later date for something they want or need to have now." There are many different sources of consumer credit- banks, department stores, credit unions, consumer loan companies and sales finance companies. "The interest rates should be checked just as any good shopper does in making a wise purchase anywhere. It is wise to find out precisely how much your loans will cost "Also, avoid becoming too deeply involved beyond your ability to pay." Civilization skin deep claims psychoanalyst CHICAGO (AP) A man who loses his job in a power struggle and then dies of a heart attack is reacting the same way as a wild animal driven from its home, a Canadian psychiatrist says. Dr. Gerald Sarwer-Foner, professor and chairman of psychiatry at the University of Ottawa, said in an interview that human beings establish territorial boun- daries the same way lower animals do. He said the difference is that humans establish claims on symbolic areas such as an executive position or an office in a club, whereas lower animals mostly claim particular places and things. The primitive parts of the human brain react to threats to "symbolized territories" in the way animal brains react to hunting, living and mating territories, Sarwer-Foner said. These parts of the brain control the autonomic ner- vous system which causes humans to blink, tremble, sweat and blush beyond conscious control. He said a lion driven from its territory will die, and that executives sometimes die when replaced in a power struggle, because the primitive brain responds in a way the conscious brain does not understand. Sarwer-Foner, a practicing psychoanalyst, said his studies also have implications for good health. A per- son's home is his castle, and it is important for him to have a place to relax, to be secure, to call his own, he said. He said the worst work situations are those which are impersonal and that places of employment should recognize that people thrive when they have a feeling of security. "Civilization is skin deep and it doesn't take much to remove the he added. Golden VICTORIA (CP) The breast cancer screening program that the provincial cabinet has refused to finance could save the lives of 300 British Columbia women each year, the president of the Vic- toria Medical Society said this week. "They (the cabinet) say flatly that they will not un- derwrite the costs of it because there is no public sup- port for said Dr George Rasmussen. Dr. Rasmussen said he is unaware of any public survey done by the cabinet to deter- mine whether people would support such a program. He said he thought there was not only public support but a great public need. A thousand B C. women die each year from breast cancer, he said, and a third of them could be saved by a screening program. The proposed program would set up clinics in Van- couver and Victoria and later in several other communities in the province, as well as having ravelling clinics visiting smaller towns. Dr Rasmussen said Health Minister Dennis Cocke sup- ports setting up the linics. Estimated cost when the program is in full operation is ?1 million a year. Dr Rasmussen said he con- sidered the cancer screening program akin to the tuber- culosis screening clinics runs in previous years, which government financed. YAMAHA ORGANS New and Used COLLEGE MALL I Phone 328-3694 Next week: Monday: No keep fit. Three buses from Cardston will visit the centre after viewing the city lights. Tuesday: Singing, cancelled Dancing, cancelled. New Year's Day: Centre "opens at noon. A light lunch will be served. Friday: Dancers will enter- tain at Southland Nursing Home Noteworthy: The third annual carol festival was a success, en- joyed by all in attendance. More than 40 members toured the Christmas lights in Calgary recently. The annual Christmas party was also a success, with 150 members and friends m attendance The 1975 membership cards are available at the centre Community calendar Southminster circle square dance club will hold the regular dance at 8.30 p.m. Saturday in Southminster HaH All square dancers Women are asked to bring a pie PUBLIC BINGO 16 GAMES BLACKOUT Until Won) LETHBRIDGE ELKS LODGE ROOM (Upstairs; EVERY The automatic sunglasses that get darker as the sun gets brighter. OPTICAL PRESCRIPTION CO. 308-7th ST S LETHeRIDGE Phone 327 3609 ashion sale our largest sale of the year fashion sale items include DRESSES LONG DRESSES PANT SUITS MATERNITY WEAR FORMALS JACKETS SPORTSWEAR PANTS NOW Ml SWEATERS You buy one fashion sale item ot regular price. Ypu have the cfjoice of 'another fashion sole of comparable value for Example Buy one Itp-ri nt rhoow rrnother for YOU PAY 25 BLOUSES SHELLS SWEATERS PANTS Fortrels, f T7 Plains, Patt-rm f JACKETS town KiltMllMth SHI COATS FUR FABRIC WOOLS betty AVAILABLE AT All STORES shop USf YOUR RFI1Y SHOP USHION ACCOUNT ;