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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - December 24, 1971, Lethbridge, Alberta 10 Hrr.iriGE HESAID December 54, 1971- bra w in Santa's workshop are rea s respons sible j new toys i This is the case in most big I i companies. planners approach j the situation from the other end. They spot a void in the market and try to develop a product to fill (lie Benkoc t i imcd. Ittsi decisions are made at their five-storey factory in Hollis on Long Island. However. omc of the most fascinating i p umentation takes place in i mill secluded and unidenti- fied building at the end of a dead-end street several blocks from the plant. That's head- quarters for the advanced en- gineering department which oil on mechanical concepts products. An example of how this pro- test orks is Class A Racing- car sets without batteries slots or wires. In the fall, 1969, the com- pany's planners decided to en- ter the car racing field with "a new and belter Bon- oe s ud. A team made up of an en- rim i market researcher and i ms pioduct manager developed a list of negatives for the catc- 1 track easily to avoid frustrating I the race." children and should an opportuni- city batteries or slots, should j ty to compete with each other permit passing but stay on the i by being physically involved in After months and months of research and development, n toy such as Shaker Makers is on the nation's toy counters. This toy creates cute little people, birds and animals with a special powder and water in two-piece molds, small utilizing a simple. be made. Scores of children gory and decided our cars and I younger childre tracks shouldn't need clectri- 1 give participants Utrgtm then? w n fmtta QUmta i brcught ir.Lo tiie factory 'The industrial design depart- play with hundreds of differ- drive mechanism which provid- mer.t designed Uic cars, pit cnt kinds of figures. A yideo- stops ar.d track ar.d the maim- j 'ape camera, hidden behind a fEcluring department trans-1 glass. recorded their atcd ail the ideas into some- The advanced engineering de- wind-up technique. partment then developed a new drive mechanism which provid- ed a great deal of energy in a reactions. thing that could be tooled and he continued. "Inanimate objects rated poorest of all Benkoe The model shop OTTO LAND Pi MARTEN SCAPING 327.0308 Ic-. Alberta. i December ning in 1897 a little girl sat down and composed a letter to the editor of the old New York Sun. Her name was iremn O'Hanlon. The ques- tion she asked in her letter was one asked by thousands of children every year. Dear Editor: I am eight I rears old. Some of my eve-1 which is not comprehensible by: would be as dreary as if there minds. All minds, I were no Virginias. There would their little Virginia, whether they be men's or childrens'. are little. In this great universe of ours be no childlike faith then, no poetry, no romance to make tolerable this existence. We man is a mere insect, an ant. in i she-aid have no enjoyment, ex his intellect, as compared with j eept in sense and sight. The the boundless world about him. eternal light with which child- as measured by the intelli- i hood fills the world would be gencc capable of grasping the of truth and knowledge. Yes. Virginia, there is a little Santa Claus. He exists as cer- friemls say there is no Santa Claus. Papa says, "If you see it in The Sun. it's so." Please tell me the truth: Is there a Santa Claus? She sent her letter and it was received by Charles Dana, ed- itor of the Sun. He certainly could have been forgiven if he tossed the letter into his waste- paper basket, after all, the ed- itor of a great city newspaper is generally too busy for such nonsense. But he didn't. He turned the letter over to one of the Sun's editorial winters, a man called Francis P. Church. A few days later the reply, in the form of an editorial, ap- peared in the paper. The words of that editorial i have since Irecome among the most famous to be written about this season of the year since the Bible. This is what he said: I Virginia: Your little friends j are wrong. They have been af- fected by the scepticism of I sceptical age. They do not be- i lieve except whai they see. i They think that nothing can be extinguished. Not believe in Santa Claus! Yen might as well not believe in fairies'. You might get your tainly as love and generosity i Papa to hire men tc watch in and devotion exist, and you i all the chimneys oil Christmas know that they abound and Eve to catch Santa Claus, but give to your life its highest even if they did not see Santa beauty and joy. Alas! How: Claus coming down, what would that prove? Ncbody sees Santa Claus, but dreary the world would be if there were no Santa Claus! It Holiday Fruiicak f i i We're ringing in the holiday season with the best of wishes for you and yours. And a hearty thank you to our faithful potrons. Hcivo A Very Merry Christmas jstom Engine and Parts AVENUE SOUTH PHONE 328-81 81 cups pound) chopped candied cherries 1 cup pound) chopped candied pineapple cup pound) chopped candied citron cup pound) chopped candied lemon peel cup pound) chopped candied organge peel 1 cup light raisins 1 cup chopped walnuts 3 cups sifted all-purpose flour 1 cup butter or margarine 1 cup sugar 4 eggs cup light corn syr- up cup orange juice cup sherry Combine fruits and nuts; coat well with 1 cup of the flour. Cream butter or margarine and sugar until light and fluffy. Add eggs one at a time, beat in well after each. Combine corn syrup, orange juice and sherry; add alternately with remaining Dour to creamed mixture. Fold in fruits and nuts. Pour batter into well-greased baking pans of desired shapes. For 5-12 cup ring molds, bake 75 to 85 minutes at 275 degrees. For 4-1- 2 x x 2 Inch nans bake 60 or 70 minutffl at 275 degrees. on c.irtb, gpod will toward rncn, KLINGER'S MEN'S and BOYS' WEAR Phono 327-3003 We thank you for your patronage. Mr. Icon J. Czajkowski, Manager BISSETT ELECTRIC (1971) 226 12lh St. 'A' North Phone 327-7508 blessings abound during this holy Chrislmas season. To you. end yours, we wish them all. Gerry Anderson and Staff Dieppe Service that is no sign that there is no Santa Claus. The most real ed The model simp then produc- i reported. ed the prototypes to be present- Corked up the fma figures and to the company's mnrkcUng B.ners cashng things in the world are those management group. "Through- molds. Then it was presented out the entire he add- 1" marketing management." led, "there were repeated con-! All this still is a preliminary fcrenccs among management Ito 503 28lh St. S. Phono 327-7411 that neither children nor can see. Did you ever see 'airies dancing on the lawn? course not, but that is no j proof that there arc no fairies.! sr'd cosl accclm m" cx c Vobody can conceive or ima- i "The final, refined 15 gine all the wonders that are the result of these last meet- inseen world. c extensive manufacturing, si-les efforts which bring the toys to the nation's toy count- I IP ln-1 are L .e JLSIR UL IMH.I- aid rSe'nin to After in early fall Jo a W goes; ,nb loy-mata J959, the project went to acl- before Santa on Christmas Eve You tear apart the baby's rat- tle and see w h a t makes in calls "On Dancer, on product, went for Pranccr, Conner and Bhtzen. i initial production in .luno, noise inside, but there is a veil! Vp-as presented to ths Irades covering the ur.secn world in February. for delivery; which not the strongest to the nation's toy stores this; nor even the united strength ct all the strongest men that ever; Shaker Makers, v.r.ich permit lived, could tear spart. I n child to create cule little pco- Only faith, fancy, poetry, love pie. birds ar.d animals, started and romance can push aside! with an outside inventor, tat curtain and view and pic-j "He brought in Hie formula .we the supernatural bcauiy I for the powder which became and glory beyond. Is it real? Msglc Benkrra recalled. Ah, Virginia, in all the world i "Our laboratories and outside there is nothing else real and worked on the formula to abiding. make sure il was 100 per cent No Santa Claus! Thank safe. After an independent t.nternnse Assn WARDS SERVICES LTD. 1712 2nd Ave. S. Rentals for the home Accounting Services Also Available. Thanks to all our Customers For their parto.-.age lie lives, and he lives forever. certified that it was completely A thousand years from now, non-toxic, it was submitted to Virginia, nay, ten times ten i the Food ar.d Drug Adminislra- thousand years from now, he i tion which gave its approval. will continue to make glad the "Industrial designers, under heart of childhood. Editor's Note: For today's encration of youngsters, who, probably never heard of Vir- ginia and her letter, this is re- produced once again in the spirit of Christmas. the direction of the product manager, worked on developing tie product. It wrs decided the mixer shou'd look like some- thing easily recognizable a shaker." Most of the meetings were concerned with the subjects to Uld Santa stocking is full of our appreciati fey our customers and friends. From Ron and Leah Willis and Staff ,it Le Ron's Hair Styles 524 6th Street South Phone 32B-4729 or gentle holiday thoughts, and true con- tentment to all our fine neighbors. We thank you for your patronages From Nee Wong and Staff Shanghai Chop Suey Upstairs 610 3rd Ave. S. Phone 327-35.52 Tlio Shanghai will bo open Friday, Dec. 24lh (mm 8 p.m. ond will ku closed Saturday oncl -V f'oy, Due. 25 and 26, re-opening Monday, Dec. 27 from p.m. to a.m. of l eason May the many blessings of Christmas fill your hearts with peace and happiness, Allan and Lillian Collins of Double 'A' Fertilizer Service ttd. Wish you a Merry Chrislmas anl o Happy Prosperous New Year 2201 20th Ave, S. Phone 328-4565 Jingltt bell lime, and time to say thanks for your friendship. Warmest wishes for a marvelous holiday. Dick Dietrich, Manager, and Staff of DIETRICH'S TRUCK EQUIPMENT 134 NORTH MAYOR MAGRATH DRIVE PHONE 328-3254 welcome this joyous season ana share its peace and Iranquility with our many friends. Tel-Ray Electronics JIRO "JERRY" MIYAGAWA 1215 3rd Ave. S. Phone 327-3503 Factory Srrvice for: Fleetwood, R.C.A., Panasonic and Sanyo ;